about Masafi Company. The company was found in 1976 and now it is a unique brand that has become a generic name for bottled and mineral water in the entire Gulf region. Such a status was acquired because of their high quality products known all over the world for their pure natural freshness. Today Masafi Company can offer a great number of products‚ ranging from bottled mineral water to soft facial tissues‚ cups‚ juices and chips. Gulfbusiness website writes that the main aim of Masafi Company
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Executive Summary Masafi Company has won local and international recognition with the award of several quality certificates Its products are processed and packaged in a fully automated‚ modern manufacturing facility utilizing innovative processing technologies. Water passes through a multi stage filtration system. Products spread in many supermarkets ‚ schools ‚mosques‚ parks ‚malls‚ hospitals ‚coffee shops and homes Introduction Masafi is one of the largest producers of
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INTRODUCTION BACKGROUND Masafi Water Company‚ established in 1976‚ is a locally based leading brand in the UAE. The home of this water lies in the mountainous region named Masafi found in Ras Al Khaimah‚ which is one of the sevens Emirates in the UAE. The bottled water market in the UAE is currently ablaze with a remarkable 30% growth in bottled water consumption. Water consumption in UAE is expected to rise from 514.5 million litres to 768.1 million litres by 2015. Both domestic and international
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1. Marketing environment audit : Macro : economic GDP Nominal: $1.449 trillion (2014)‚ GDP growth 2.1% (2012) GDP per capita $32‚020 (PPP‚ 2012) inflation (CPI) 1.1%‚ Jan 2014 Unemployment 3% demographic Population 50.95 million (South Korea) (2012)‚ Population Increase Rate 0.45% (2012)‚ Median Age 38.9 years (2012)lifestyles : Nighttime marketing is designed to meet the changing needs of our customers. People are much busier now‚ and they need products and services at all hours. political Tax levels
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UNDERSTANDING & APPLICATIO N OF MARKETING AUDIT Th e R e port Pr epa re d b y‚ CM /20 05/ 183 L. H. S. R a nat hun ga Su bj ec t: St rat eg ic Ma rk et in g Ma na ge men t (B MKT 3 2054 ) Le ct ur er: Mr . Aj it h P. Med is nd Se me ste r: 3rd Ye a r 2nd Se me ste r‚ 2 009 Department of Marketing Management University of Kelaniya ACKNOW LEDG EMENT This assignment was prepared for the purpose of getting the understanding about marketing audit and its important part is concerned. I’m
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Explanation of what a marketing audit is: The purpose of a marketing audit is to review and appraise existing marketing activities and to look at the way the marketing is planned and managed‚ giving the opportunity for a systematic examination of each element of the organisations current marketing activity and achievements‚ and to objectively evaluate the effectiveness of the organisations investment in marketing. The marketing audit assists in the evaluation of the whole marketing activity‚ and provides
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A marketing audit is not unlike a financial audit in that it helps the organisations to examine progress or lack of process towards the goals. A marketing audit is an evaluation of the marketing within an organisation to see if their strategies in place are effective within the marketing environment. There is an “internal and external” form of audits. The internal audit assists with considering the effectiveness of the marketing strategies in place at the time of the audit. The “external” audit
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What is a marketing audit? A marketing audit is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change (John‚ Alexander‚ & Theodore‚ 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planning stage and also conducted during various stages until the implementation
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Technology: Keebler Company is the first consumer packaged goods division‚ to utilize the artificial intelligence program. This technology interacts with consumers through instant messaging‚ mimicking natural conversation to provide recipes based on a person ’s stated preferences and mood. Moreover‚ the program was created by Active Buddy‚ which has launched other interactive agents such as: Smarter Child‚ Austin Powers and Elle Girl Buddy (Keebler Recipe Tool. Com). In addition‚ Keebler
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Walt Disney Corporation Marketing Audit Max McKay Sabrina Coady Henrik Oiseth Principles of Marketing 308 Professor Simpson November 14‚ 2006 Walt Disney Corporation Founded in 1923‚ the Walt Disney Company has predicated itself as the world’s best in the family entertainment business. After 80 years in the business‚ who could argue with that statement? Today‚ Walt Disney Corporation dominates the market of family entertainment. An unparalleled experience is the direct affect
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