LASHBLAST FUSION MASCARA 2.0 Submitted to The Marketing Department College of Commerce and Business Administration University of Santo Tomas In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By: Anisco‚ James Bernard C. Dominno‚ Beverly Ann C. Gonzales‚ Lee-Ann F. Saludo‚ Maria Trisha P. 4M6 June 2012 i APPROVAL SHEET This Marketing Plan for COVERGIRL LASHBLAST FUSION MASCARA 2.0 Prepared
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method to use. The method consists of putting on eyeliner‚ mascara‚ eyebrow pencil‚ eyeshadow‚ bronzer‚ lip stick‚ lip gloss and body sparkles. First off‚ put liquid eyeliner directly on top of eyelashes right where the eyelid and eyelash meet. Then after you do that‚ put a 1/2-inch line of liquid eyeliner on outer sides of eyelids to make your eyes look fuller and wider. After that make sure the lines are equal. Next apply mascara to upper and lower eyelashes‚ but make sure you don’t put too
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Sponges • Foundation Primers • Under Eye Concealer with Highlighting Effect • Make-Up Foundation • Bronzer Mosaic • Fan Brush • Kabuki Brush • Eye Lash Curler • Iridescent Eye Shadow in Pearl to Golden Tan Shade • Eye Shadow Brush • Black Mascara • Sheer Lipstick in Pale Pink • Shiny Lip Gloss • Lip Brush Make-Up Application Sequence Apply make-up products in the following order: 1. Foundation Primer 2. Under Eye Concealer 3. Make-Up Foundation 4. Bronzing Blush and Highlighter
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(Channel 4) Another example is those mascara commercials. These do not include Photoshop but there’s a certain something these artists use. The models actually wear fake eyelashes to accentuate the “volume” and “length” of the lashes. If you look VERY closely‚ there is a disclaimer that states: ’Lash inserts were applied to both of Nicole ’s lashes to add lash count before applying mascara ’. (Daily Mail) This was on CoverGirl’s LashBlast Volume Mascara on the model Nicole Fox. The next reason
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Sephora company research paper Company overview Sephora is a French brand and the biggest cosmetics retailer in the world. In 1969‚ Dominique Mandonnaud built the first Sephora store in French Limoges. He chose an open-sell environment to sell his cosmetics. In his store‚ customers could experience a totally different shopping journey like visiting and exploring a beautiful cosmetics free land. His special selling model was very popular in that time‚ and then he opened couple of chain stores. Until
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Fashion designer Ambreen Irfan suffered from migraines due to makeup. “I soon realized my migraines came only when I applied mascara. After switching to another brand of eye makeup and still getting frequent aches‚ I gave up using mascara altogether”(Irfan). Headaches can become an issue when you wear makeup for long periods of time. Other things relating to headaches like dizziness‚ tired and nausea and even unconsciousness can
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Use soft natural colors on eyes‚ cheeks‚ and lips. Browns‚ pinks and neutral are all appropriate choices. We do require that you wear mascara and lipstick or gloss. Remember‚ you never know when there will be a camera in your face. Do not clump your eyelashes with mascara. One to two coats of most mascara is more than enough. Wear lipstick or gloss‚ making sure to refresh the application throughout the day as needed. Wear a light blush for day and deepen the color for
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The Chemical Make Up of Makeup The cosmetic industry in America today is one that makes about $20 billion dollars a year and in 1996‚ according to Shannon Dortch in “Women at the Cosmetics Counter”‚ nearly 88% of women aged 18-24 were using some type of makeup every single day. Many women‚ though‚ are unaware of how makeup is made and the ingredients applied for color‚ thickness‚ and moisture. Most cosmetics contain a mixture of some of the following substances. Water‚ emulsifiers‚ preservatives
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The Chemistry of Cosmetics Cosmetics are an excellent example of how discoveries in chemistry are part of our day-to-day lives. In fact‚ just reading the composition of any common cosmetic can become a chemistry class: water‚ emulsifiers‚ preservatives‚ thickeners‚ pH stabilizers‚ dyes and fragrances‚ combined in different ratios‚ for different purposes. The use of cosmetics – that is‚ chemical compounds to improve our appearance – is not a recent phenomenon. It is said that the Egyptian queen Cleopatra
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Examples of products include foundation‚ eye shadow‚ mascara‚ eyeliner‚ eye shadow‚ lip stick or gloss. While these products are interchangeable throughout most categories‚ everyday make up differs from medical and theatrical makeup mostly because of the application process. Everyday makeup is usually applied lightly and only accentuates natural facial features. For instance‚ foundation is worn to remove access oil from facial skin and mascara is used only to intensify one’s eyelashes. Both products
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