The World Tourism Organization had its initial stages as the International assembly of Official Tourist Traffic relations set up in 1925 in The Hague. It was renamed the International Union of Official Travel Organizations (IUOTO) later than World War II and shifted to Geneva. IUOTO was a scientific‚ non-governmental organization‚ whose relationship at its climax included 109 National Tourist Organizations (NTOs) and 88 Associate Members‚ among them private and public groups. As tourism raised and
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: Paul Stolk Today‚ increase in the discretionary leisure time and disposable income of the society has undoubtedly created tourism boom in many countries. As soon as tourism industry is measured as a fundamental factor in improving the economy‚ local governments and other corporations in a destination have shifted their focus towards creation of more tourism attractions in order to compete with related destinations on targeted markets. In the olden days‚ people who travelled with the leisure
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systems corresponding with rewards or desires. Maslow believed that people were motivated to achieve certain needs. When one need is fulfilled‚ a person seeks to fulfill the next one‚ and so on (Call of the Wild‚ 2010). Maslow created a hierarchy of needs theory which includes five motivational needs. This five stage model can be divided into basic physiological‚ safety‚ love/belonging‚ esteem‚ and self-actualization needs. Physiological needs are the need for all of life’s major necessities such as
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ANALYSIS OF THE TOURISM DESTINATION – CONCEPTUAL–METHODOLOGICAL ASPECTS. CASE STUDY: THE NORTHERN OLTENIA OR OLTENIA BENEATH THE MOUNTAIN FELICIA–AURELIA STĂNCIOIU‚ OCTAVIAN ARSENE‚ NICOLAE TEODORESCU‚ MIRELA MAZILU‚ IOAN COSMESCU‚ ROXANA CRISTINA MARINESCU Felicia–Aurelia STĂNCIOIU‚ Professor PhD Academy of the Economic Studies‚ Bucharest Octavian ARSENE‚ Director of the General Board for Development and International Relations‚ Ministry of the Small and Middle Enterprises‚ Trade‚ Tourism and liberal
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Abstract As we know‚ 2014 is the year of “Visit Malaysia” for our country. “Visit Malaysia” is the nation biggest and grandest tourism celebration with Malaysia Truly Asia’s endless wonders of event‚ festivals and activities all-year round. Visit Malaysia Year (VMY) was first launched in 1990 with theme “Fascinating Malaysia‚ Year of Festival”. The campaign was a huge success with Malaysia charting 7.4 million in tourist arrivals compared to 4.8 million in 1989. To enable tourist recognize Malaysia
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HISTORY OF TOURISM → EARLY TRAVEL Earlier travel was essentially to seek food or to escape danger. Travel was also undertaken for trade. Growth of cities along fertile river banks like Nile etc. encouraged water travel. Ancient empires like the Romans helped shape modern travel. → THE EMPIRE ERA THE EGYPTIANS As its peak the travel for business and pleasure flourished. Travel to outlining cities was necessary. Various amenities were offered to travelers. They travelled for pleasure
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Maslow Inventory Test Results Physiological Needs | | |||| | 20% | Safety Needs | | |||||| | 27% | Love Needs | | |||||| | 27% | Esteem Needs | | |||||||||||||||| | 64% | Self-Actualization | | |||||||||||| | 41% | Abraham Maslow authored the Hierarchy of Needs theory‚ stating that human beings are motivated by unsatisfied needs‚ and that certain lower needs have to be satisfied before higher needs can be attended to. It is debatable that needs fulfillment occurs in as linear a
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Chapter 1 INTRODUCTIONS Introductions: Beximco Pharmaceuticals Ltd. (BPL) has been the leader in Bangladesh Pharmaceutical Market since its inception in 1979. Over the last decade BPL actually rose to a new standard–moving beyond manufacturing quality medicines to win mindshare of patients‚ physicians‚ shareholders‚ business partners‚ and communities where they work and live. BPL is the pioneer in introducing medical service activities: publishing a full-fledged medical newsletter regularly
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culture‚ Malacca has a huge achievement in year 2008 – Malacca has been declared as UNESCO World Heritage Site together of Georgetown‚ Penang‚ Malaysia. The declaration has brought a big impact to Malacca in term of tourism where the tourist flow into Malacca has been increased. The tourism attractions of Malacca included Al Azim Mosque‚ Portuguese Square‚ A’Famosa Water World‚ Crocodile Farm‚ St Paul’s Church‚ Poh San Teng Remple and Perigi Rajah Well and more. (http://www.malaccaguide.com)
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Tourism: Principles‚ Practices‚ Philosophies Part Five: Essentials of Tourism Research and Marketing Learning Objectives • Become familiar with the marketing mix and be able to formulate the best mix for a particular travel product. • Appreciate the importance of the relationship between the marketing concept and product planning and development. • Understand the vital relationship between pricing and marketing. • Know about distribution systems and how this marketing principle can best be applied
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