Threat of Substitutes * There are few direct substitutes; * Short haul flight: the Eurostar or a ferry. * Long haul flights: no notable substitutes. Threat of Substitutes * There are few direct substitutes; * Short haul flight: the Eurostar or a ferry. * Long haul flights: no notable substitutes. Threat of new Entrants * Significant barriers to entry: such as the competitive environment‚ high regularity requirements and high capital cost requirements. * Barriers
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British Airways Business Report Executive Summary: This report is focused on reviewing the existing strategic plan of British Airways Plc (BA) and proposing a new strategic plan to be implemented over the next five years. BA is the leading global premium airline that has recently singed a joint business agreement with Iberia Airlines forming a new holding company-IAG. However‚ increasing competition due to consolidation and low cost carriers‚ its market share has eroded in the UK
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iv. Based on any recent service encounter for an airline of your choosing‚ draw up a flowchart for passenger pre-flight processing (assume the passenger has already purchased a ticket). Can you think of ways to make the process more efficient? More pleasant for the customer? (25 marks) To make sure that the airline service operation is fail-safed‚ efficient and more pleasant for the customers‚ we can apply poka-yokes‚ which is the procedures that prevent mistakes from becoming defects. Firstly
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Positioning Nova Scotia for American Tourists Introduction Nova Scotia is one of the ten provinces of Canada competing for tourism but its results are way behind those of other provinces. Nova Scotia is known as “Canada’s ocean playground”‚ it is surrounded by water and temperatures are moderated by the ocean. However‚ it is not a priority destination for American tourists. Tourism is important for the economy of Nova Scotia; they need to increase the venue of tourists. Nova Scotia needs a good positioning
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Robert Traylor and Paul Barwell are tasked with optimizing supply chain management for Cathay Pacific Airways (CX)‚ one of the most profitable and respected airlines in the world. In order to maintain its outlook on growth in this increasingly competitive industry‚ their team must reduce operating costs while improving their customers’ flight experience. Since spare components represent most of the inventory value in their supply chain‚ spare parts operations should be the key focus. From the
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limits the relationship between happiness and material possessions. Abraham Harold Maslow is a humanist psychologist who taught at Brandeis University‚ Brooklyn College‚ New School for Social Research and Columbia University. He stressed the importance of focusing on the positive qualities in people‚ as opposed to treating them as a "bag of symptoms." It is believed that happiness‚ or self-actualization as Abraham Maslow calls it‚ is more of a mental and psychological thing. If you’re a psychology major
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Maslow’s Hierarchy of needs was proposed by Abraham Maslow in 1968‚ it is his theory that a person’s basic needs must be satisfied before we can focus on those that are more abstract (Wood‚ 2013). The Hierarchy is usually displayed as a pyramid with the basic needs at the bottom and the more complex needs at the top. The bottom starts with an individual’s physical needs such as air‚ food‚ water the things needed to survive. As humans communication is also needed to survive‚ because it helps us to
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of motivational theories help you as a Managing Director of a supermarket chain‚ introduce policies and practices which increases the motivation and productivity of your employees? Try to use both theory and evidence to support any specific proposals you might make. Motivation is the set of processes that moves a person towards a goal. Since motivation influences productivity‚ the Managing Director would need to have knowledge of motivational theories. The motivational theories which could help
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working with children and young people. Maslow (1943) devised a pyramid of needs which has five levels‚ and are arranged in a hierarchy of how important they are for survival. These are‚ in order: physiological needs‚ safety and security needs‚ belongingness‚ love and social‚ esteem needs and self actualization. Self actualization is defined as “the desire to become more and more what one is‚ to become everything that one is capable of becoming” (Maslow‚ 1943‚ p.375). The first four stages make
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Abraham Maslow Abraham Harold Maslow was an American psychologist who endorsed the idea of self-actualization. Born on April 1‚ 1908 in Brooklyn‚ New York‚ he was one of seven children. Though he turned out to be an existentialist legend‚ his parents themselves were uneducated‚ and pushed him hard for academic success. He first studied law at the city college of New York before he found what truly interested him and came later on: human sexuality. Maslow married his first cousin Bertha Goodman‚
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