1 Executive Summary This report discusses whether and how JetBlue should list its shares on public from several angles. Two principal incentives prove that the IPO process could be inevitable‚ even without an optimal offering price‚ and valuation models including multiples comparison and income analysis imply the firm may be underpriced. Given the situation and all assumptions‚ an increment in either offering size or price is suggested. 2 SWOT and Background JetBlue started by following Southwest’s
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Problems Identified By The Narasimham Committee 1. Directed Investment Programme : The committee objected to the system of maintaining high liquid assets by commercial banks in the form of cash‚ gold and unencumbered government securities. It is also known as the statutory liquidity Ratio (SLR). In those days‚ in India‚ the SLR was as high as 38.5 percent. According to the M. Narasimham’s Committee it was one of the reasons for the poor profitability of banks. Similarly‚ the Cash Reserve Ratio-
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Table of Contents 1.0 Introduction 2 2.0 Element of Marketing Mix 2 2.1 Price 3 2.2 Place 4 2.3 Product 5 2.4 Promotion 6 3.0 Corporate Social Responsibility(CSR) 7 4.0 Customer Relationship Management(CRM) 8 5.0 Marketing Strategy 9 5.1 Marketing plan 9 6.0 Conclusion 13 7.0 Reference 14 8.0 Appendix 16 1.0 Introduction Suria KLCC is one of the world tallest and well-known buildings in world. Suria KLCC remains its position as leading retail centre in
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Appendices This report identifies through research‚ the impact that marketing environmental issues have on British Airways. It clearly outlines the macro and micro environmental factors and internal factors that the new Chief Executive‚ Willie Walsh‚ has to consider in order for him to successfully drive the company forward and receive a 10% operating margin. British Airways (BA) is the UK’s largest international scheduled airline‚ operating international and domestic scheduled and charter air
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The British Airways Strikes Effects On Employee Motivation Introduction British Airways is one of the leading airline company in Europe‚ nevertheless in the last few years it has financial problems‚ talks begin between British Airways and the Unite (Britain’s biggest union) from January of 2009 to solve the problem. At the beginning‚ the relationship between the two parties was composed‚ but the milestone was in 2009 October‚ when the British Airways stated that they are going to cut the staff
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Porter 5 forces Analysis for JetBlue Airway Potential Competitors: Low - Rivalry among existing firms is intense‚ which affect the profits to be low. It¡¦s unattractive to the potential competitors. - High initial investments and fixed costs such as lease a fleet of safe and reliable aircraft‚ negotiate reasonable gate access and landing fees as well as high labor and fuel costs. - There are the price competitions in the airline industry‚ which some major airlines offer the low-price fares that
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Encourage customers to communicate. An opportunity occurs somewhere on the network every 15 seconds. Make it more convenient to register complaints. Make it truly worth their while. Market your CRM program. What more could be done for British Airways? Looking at the monthly data allows us to track any movement of a service issue in terms of complaints and defection rate. Again‚ it’s worth looking at seat allocation. It rose steadily throughout the quarter‚ peaking at 16.6% of customers who
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Analysis of Tiger Airways internal and external environment Low cost carriers (LCC)‚ also known as budget/discount airlines‚ offer generally low fares but eliminate most traditional passenger services. There are five low cost carriers operating in Australia namely Tiger Airways‚ Jetstar‚ AirAsia‚ Virgin Blue and Pacific Blue. The purpose of this report is to conduct an analysis of Tiger Airways internal and external environment and to make recommendations as to how the Tiger Airways might maintain
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British Airways British Airways is the largest international scheduled airline in the UK. The company was founded in 1919‚ and has continued to grow and expand since privatisation in 1987‚ until the global recession hit in 2008. On 23rd January 2009 the UK was officially declared to be in recession following two consecutive quarters in 2008 during which economic growth dropped (BBC‚ 2009). Many businesses‚ including British Airways‚ have found it increasingly difficult to survive in the resulting
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Air India - The Virgin Airways Saga: Introduction In December 1999‚ India’s national carrier‚ Air India (A-I) signed an agreement with Virgin Atlantic Airways1 (VA) by which VA would fly three flights on the Delhi-London route on a code-sharing2 basis with A-I. This was hailed as a significant development for the ailing A-I. The code sharing arrangement was expected to trigger off a price war in the Delhi-London route where British Airways (BA) was a dominant player. According to the agreement
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