Using material from Item C and elsewhere‚ assess the view that the mass media represent young people as a problem group (18 marks) Different age groups tend to be represented in different ways in the mass media. Children (up to the age of about 14) are often presented as consumers of toys and games‚ are generally presented in a positive light. However‚ the youth (from around the age of 15 to the early 20’s) are often portrayed as a ‘problem group’ in society‚ and as a major source of anti-social
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The hypodermic syringe model is a theory of media effect on audience. The term is used to describe interaction between the media and public belief‚ offering the concept of people becoming affected by the information ’injected’ into them through their information medium. (For example‚ television viewers would have their minds injected with sex and violence after watching too many graphically violent programmes‚ and this would affect their views and behaviour). The model tends to see contemporary society
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The Role of Mass-Media in Society In the past century the boost of media‚ with all its main components-television‚ radio‚ written press-‚ has had a deep impact upon human societies. The influence of mass-media can be identified both in ordinary people’s day-to-day lives‚ and at the level of world politics. It is not an exaggeration to say that media has become an institution. One of the most debated issues of the beginning of the 3rd Millennium is whether this institution is not exceeding its "prerogatives"
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Discuss some of the concerns and anxieties aroused by the emergence of ’mass culture’ There has always been a definitive struggle to define culture as it is so complex and means something different to each individual. Culture affects all of us in different ways resulting in multiple definitions of culture. Culture had previously been seen as a way of improvement and growth‚ helping us to understand our place in society and guiding us towards a better understanding of ourselves. Over the previous
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Mass production refers to the making of large quantities of standardized products. The process involves division of labour and each worker specializes in one or two tasks‚ doing repetitive work. On the other hand‚ the craftsman is the expert who is solely responsible for all the steps involved in producing the product. There is assumption that the craftsman is the master who has skill‚ and expertise to ensure that all his products are of a good quality. Whether mass production will inevitably lead
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2012- 3pm This paper evaluates the importance of mass transportation in the United States and the numerous advantages of furthering its implementation. Mass transportation consists of automobile carpooling‚ buses‚ trains‚ subways‚ trolleys‚ light rails‚ cable cars‚ ferries‚ water taxis‚ monorails‚ tramways‚ and high-speed rails. Mass transit in the U.S. has proven to have significant economic‚ environmental‚ and social advantages. Increasing mass transportation will provide greater mobility‚ help
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Mass Spectroscopy Mass spectroscopy is a method used in science and industry in order to obtain the masses and relative concentrations of atoms and molecules and to detect isotopes in a sample based on their masses. In order to do this the method requires an instrument called the ‘mass spectrometer’‚ of which‚ is able extract accurate information of the relative masses of isotopes and their relative abundance. This makes the mass spectrometer very useful for applications such as carbon dating
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each successive means of transport has made the world smaller and more accessible. In fact‚ mass tourism has become one of the most controversial subjects in the world today. Although it possesses several advantages‚ mass tourism might have negative impacts on local culture and the environment. Many people emphasize the benefits that human society could have from the generous idea of tourism. Mass tourism creates more employment for the locals that could be a great help in bringing up the
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and political changes which continue to affect our society today. These changes all revolve around the new concept of mass democracy‚ in which the common man or farmer controlled the vote and the way things were ran in government. This was made possible by the new reduced voting restrictions that gave all white males the right to vote‚ and not just wealthy land owning white males. Mass democracy’s formation led to new campaigning strategies for politicians‚ newly formed political parties which played
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Should Neptune launch a mass-market brand? Excerpted from HBR Case Studies: Class — or Mass?‚ by Idalene F. Kesner & Rockney Walters. Reprinted with permission from Harvard Business Press. All Rights Reserved. Should Neptune launch a mass market brand? Here’s the case of an organization reassessing its strategic priorities when faced with working capital pressures due to capacity being higher than demand‚ and this has led to a reassessment of its growth strategy . Neptune is under
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