MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
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direction. On the other hand‚ it would be a waste of resources if IT system doesn’t effectively support what business is aiming for even with highly sophisticated functionality. From my past work experiences‚ I’ve seen a number of cases that functional managers were complaining that IT system itself was not well supporting business (e.g. marketing‚ sales‚ or HR) and just ended up with giving extra burdens and complexity on top of daily works. In addition to this‚ I often saw executive management team was
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l Supplementary Material Faculty of Social Sciences Writing in Your Own Words Writing in Your Own Words Prepared by Peter Redman Contents 1 Introduction 2 Writing in your own words: an overview 3 2.1 What is meant by ‘writing in your own words’? 3 2.2 Why is writing in your own words so important? 3 2.3 How to ensure that you have written using your own words 4 3 2 5 3.1 Writing in your own words: a worked example 5 3.2 Why
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Master of Business Administration- MBA Semester 1 MB0043 - Human Resource Management Question 1. Define Human resource planning (HRP). Explain the objectives and process of HRP. Answer : Human resource planning (HRP) - It is the continuous process of planning the human resource of an organization to meet the demand in terms of numbers and the quality. The process involves the critical task to balance the supply and demand of human resource to optimally
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Running head: WEEK 4 ASSIGNMENT 1 Week 4 Assignment Sarah Doppelmayr Statistics for Managers BUS308 Edward Kaplan January 28‚ 2013 WEEK 4 ASSIGNMENT 2 Week 4 Assignment Chapter 9: 9.13 Recall that “very satisfied” customers give the XYZ-Box video game system a rating that is at least 42. Suppose that the manufacturer of the XYZ-Box wishes to use the random sample of 65 satisfaction ratings to provide evidence supporting the claim that the mean composite satisfaction rating for the XYZ-Box
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interdependent nature of elements across the value chain in developing and implementing strategy for a new product. Subjects Covered: Competitive advantage; Distribution; Pricing; Product introduction; Strategic planning; Strategy; Valuation Executive Summary 1. We see the company considering the penetration to the new market with a new product. After testing‚ their prototype cushion pads‚ consisting of curled metal‚ performed superiorly to asbestos pads‚ which are currently the industry standard
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Master status is a status which an individual has that profoundly impacts how others label and interact with him or her. These definitions and exchangers are influenced by stereotypes which are us the qualities that are attributed to people of a particular group or social status. These stereotypes teach people how individuals from a specific group are expected to behave. In addition these preconceptions are derived from multiple sources‚ including socialization and the media. A result of the weight
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STRICTLY PRIVATE AND CONFIDENTIAL Ir. Fredy Sibarani fredy1811@gmail.com Direct: +62 22 200 6535 Mobile: +62 8180 935 7788 +62 21 26700078 Assistant to President Director/General Manager ‚ Perum Perumnas Senior Advisor/Investor‚ PT Trimegah Securities‚ Tbk - Bandung Jan.2009 -- Now Jul. 2007 – Oct. 2008 Advising my self and several potential equity investors trading their money in stock. Team Leader‚ PT PP London Sumatra Indonesia‚ Tbk - Jakarta Jan. 2007 – Jul. 2007 Led land
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FIANCE FOR MANAGER ASSIGNMENT Submission Date: 05th May 2013 Question: You are required to evaluate the financial performance of AirAsia Bhd. over its recent two years operation. * A brief description of the AirAsia Bhd.’s history‚ the nature of products/services in operation and the objectives. Figure 1.0 Air Asia Logo. AirAsia Berhad (MYX: 5099) is a Malaysian low-cost airline headquartered in Kuala Lumpur. AirAsia Berhad is Asia’s largest‚ and the world’s best‚ low-fare
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Master Harold and the Boys The play Master Harold and the Boys is thrilling‚ entertaining and challenges many ideas‚ preconceptions and ones view of society. Master Harold and The Boys has a clear motif‚ and is choreographed incredibly well and strategically. In the opening scene of Master Harold and The Boys‚ the mood is set by Willie a black man scrubbing the floor of the café he works in‚ he is also singing a song that indicates the mood of the play‚ the song he is singing isn’t a sad
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