SPONSORSHIP MANAGEMENT PRESENTED BY: JULIUS TABLE OF CONTENT 1. What is Sponsorship? 2. What is Management? 3. What are the Management’s Functions? 4. What is Sponsorship Management? 5. Know the Game: understand what sponsorships can do and cannot do 6. The Passion Connection 7. How does sponsorship really enhance brand building? 8. Understand leverage 9. Measurement 10. Case Study What is sponsorship? As a marketer‚ why wouldn’t you use sponsorship
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The Development of Business in the Soccer World 100 years ago‚ was when the official soccer association establishment‚ which was FIFA. Soccer has grown to one of the most popular sports in the world and also has entitle of the “World’s Sport.” Though soccer is not popular in the United States‚ the rest of the world considers soccer their number one sport. One of the key products of itssuccess is because of the World Cup. Every 4 years countries with national teams compete to qualify in this noble
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Knowledge management Year 2012-2013 Final assignment MasterCard Product Knowledge University of Groningen Faculty of Economics and Business Page 3………………………………………………………………. The company Page 4……………………………………………………………….. The research Page 5……………………………………………………………………… Question Page 5 …………………The products and commercial departments Page 5 ………………………………………………………………………………………………………………………Processes Page 6 ……………………………………………………………………………………………………………………………Tasks
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Operations Sport Promotion and Sales Management Chapter 8: The Promotional Role of Sport Sponsorship Pregame Introductions • It would appear that the 1984 Summer Olympic Games‚ hosted by the city of Los Angeles‚ served as the catalyst for the recent phenomenal growth in American sport sponsorship. • Before the 1984 Games‚ financing had primarily come from government funding‚ lotteries‚ and donations. • Sponsorship of women’s sport‚ which has realized an increase of 100% in just the past five years
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The role of sponsorship in the marketing communications mix Tony Meenaghan International Journal of Advertising Vol. 10‚ No. 1‚ 1991 Title: Author(s): Source: Issue: The role of sponsorship in the marketing communications mix Tony Meenaghan International Journal of Advertising Vol. 10‚ No. 1‚ 1991 The role of sponsorship in the marketing communications mix Tony Meenaghan This article examines the development of commercial sponsorship as a legitimate marketing
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The Ultimate Fighting Championship The Ultimate Fighting Championship (UFC) is recognized as one of the fastest rising sports in America today. In a matter of two short years‚ it has gone from an underground spectacle with evolving rules and standards to a recognized sport with a mass fan following comparable in number to "professional wrestling" in the 80s and 90s. The demand the sport has on a fighter’s body and the endless time devoted to training that a fighter must endure have solidified
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What do you think the best sport in the world is? In terms of watching it and playing it‚ soccer is the best. According to FIFA’s most recent big count survey there are 265 million players actively involved in soccer around the world. Soccer is the most played sport worldwide‚ many people love it and I’m one of those people. In soccer the rules are simple. It’s all about getting the ball into the net without using your hands. To play soccer‚ only little equipment is required. Set some cones up‚ get
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“One thing about championship teams is that they’re resilient. No matter what is thrown at them‚ no matter how deep the hole‚ they find a way to bounce back and overcome adversity.”(Saban) As that said‚ there comes a time when two teams from a specific sport collide in a championship game which determines a winner and loser. The suspense of knowing that the only motivation within teams creates a sense of stability towards the championship. Therefore‚ in a championship game‚ there needs to be a winner
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Cheating in Soccer The world is such a beautiful place created and planned by God. When the world was created God saw fit to create people that look alike and make them dominate the world. In the same way‚ God thought of how to better the lives of people He has created then He gave the idea of being creative and also gave them the ability to use their creativity well. Sports are an important part of the culture in the world today‚ and it has been a big blessing that people participate and find joy
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Analysis Essay The effects of globalization shown in How Soccer Explains The World‚ is like the response from the Industrial Revolution. Globalization is best defined as the interaction and assimilation between people‚ corporations‚ and governments. The process of globalization began when the first humans took their ideas‚ customs‚ and products out of Africa and into different parts of the world. As globalization occurs‚ there are many different effects that are both positive and negative.
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