A smart card is a plastic card about the size of a credit card‚ with an embedded microchip that can be loaded with data‚ used for telephone calling‚ electronic cash payments‚ and other applications‚ and then periodically refreshed for additional use. Currently or soon‚ you may be able to use a smart card to: * Dial a connection on a mobile telephone and be charged on a per-call basis * Establish your identity when logging on to an Internet access provider or to an online bank * Pay for
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In Malaysia‚ Giant will step into the age of 66 in year 2010; they are pioneer in the concept of modern supermarket shopping and has been ranked 11th of Most Valuable Brand in year 2007 and 12th in 2008‚ they also rewarded as the Top Retailer in Malaysia and Best of the Best in Asia Pacific Retailer’s Award for 2 consecutive years in 2007 and 2008. They also succeed in the Best Brands in Consumer (Hypermarkets)‚ Brand Laureate Award 2007/208 for Corporate Branding and also the Excellence Service
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Customer Service A recent MasterCard poll suggests that 80% of all restaurant complaints are related to poor service‚ not inadequate products. 23% of those surveyed said they would never return to a restaurant where they were dissatisfied with the service they received. Likewise‚ the National Association of Customer Service found that the biggest reason retail customers decide not to return to an establishment relates directly to the level of personal attention and treatment they receive from the
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Grocery Gateway: Customer Delivery Operations Background: Grocery Gateway was founded in 1997‚ by Bill Ni Nardo. In 2001‚ Grocery Gateway was Canada’s largest direct online grocer‚ providing a selection of 6‚500 items from the GroceryGateway.com website. Nature of the Business: Grocery Gateway offers food products with a delivery service competing in the grocery industry. The service is offered to residents in the Greater Toronto Area (GTA)‚ which is the largest urban area in Canada.
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MKTG 101A: PRINCIPLES OF MARKETING Topic: Product decisions in marketing (PRODUCT) Case No. 4: “SMART Cards” ____________________________________________________________________________ SMART CARDS S mart is the operative word among many product developers these days. For example‚ smart card is the name of an advanced form of pocket- and purse-sized cards that may soon usher in a new era of cashless electronic commerce. Although they resemble familiar ATM cards‚ each smart card is
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Introduction: The UEFA Champions League is a European football tournament that is held every year across Europe. With over 300 million television viewers‚ the league’s final is the most watched annual sporting event worldwide. For an event of this magnitude‚ the stakes for everyone involved are very high (appendix 1). This essay includes a short description of the tournament along with an overview of the stakeholders‚ followed by an analysis of one of the sponsors‚ Heineken. Description:
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divided into four segments‚ the upper-class segment‚ the middle class segment‚ the working class segment and the lower class segment. The Westpac Altitude Platinum program which includes Altitude Platinum American Express Card and Altitude Platinum MasterCard aims to target a segment of Australian adults or permanent residents who earn more than $65‚000 per year. This service will concern the upper-middle class and the upper-class profiles such as white collar professionals‚ doctors or wealthy people
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Vivid Casino is one of the new entrants in the iGaming market. Being one of the strongest and well-established names in the adult entertainment era‚ it brings a mixture of the hottest‚ sexiest‚ and prestigious themes alongside thrilling online wagering activities. Packed with unique features and characteristics‚ it sets itself apart from traditional platforms. This new generation online casino is geared to deliver first class gaming experience and unparalleled services and promotions. Browse through
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pre-register before they come to the assigned registration dates in their chosen community This process will help to save the parents time and paperwork. There will also be payment options that will help families so they can pay via credit card (Mastercard & Visa) at time of online registration or on their communities registration day. Parents may also choose the pay later option by choosing the Pay by Check option so they can pay when they come in to be fitted properly for the football and cheerleading
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TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2 2. INTRODUCTION 3 2.1 ABOUT FINANCIAL CARDS 3 2.2 ABOUT THE CORPORATE CARD 3 2.3 COMPETITORS 3 2.3.1 Competitor profiles 4 3. BACKGROUND OF AMERICAN EXPRESS COMPANY 5 4. CORE AND SECONDARY TARGET AUDIENCE 6 4.1 CORE TARGET AUDIENCE 6 4.2 SECONDARY TARGET AUDIENCE 6 5 STRENGTHS IN MARKET SEGMENTATION 7 5.1 SMALL SCALE BUSINESSES 7 5.2 MEDIUM SCALE BUSINESSES 7 5.3 LARGE SCALE BUSINESSES 8 6 BRAND POSITIONING VERSUS ITS COMPETITORS
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