"Masters dissertations on branding and consumer purchasing decision" Essays and Research Papers

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    master

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    Summary This report was funded by an Information Research Institution and carried out by Cheng-kang Chu with other researchers from Chinese Academy of Sciences. It was published by the IEEE CS in 2013. The authors provide an analysis and evaluation of the security about the current three main cloud storage services‚ which are Google Drive‚ Dropbox and Microsoft SkyDrive respectively. They put their opinion that each of the cloud storage services has same security weakness (Cheng-kang‚ 2013)

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    Master

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    ‘RESUME’ PERSONAL DETAILS Name Date of Birth Nationality Address Cell Phone Marital Statue E-mail : MICHAEL K. OWUSU QUARTSON : October 16‚ 1985 : Ghanaian : P. O. BOX KN 470‚ Kaneshie — Accra. Ghana — West Africa : +233 5068 54021 : Single : kwabenaowusu@live.com PERSONAL STRENGTHS  Ability to learn new things to improve work efficiency  Ability to work as a Team member  Excellent Human Relations  Ability to work under little supervision 

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    Dissertation, Alcohol Abuse

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    Dissertation Alcohol Abuse Carolien Wesselink 76121 Table of Contents Introduction - Background 3 - Statement of the Problem 4 - Objectives of dissertation research 5 - Specific research questions 5 - Assumptions and limitations 6 - Definition of Terms 7 Literature Review - Alcohol Policy: Political Statements 8 - Alcohol Policy: The preventive Approach 9 - Influences on Behavior 11 - Alcohol Trends 13 - Conceptual Framework 14

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    Employee Branding

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    Employee Branding: Employee branding is how employees adopt the organizational culture and how the culture influence employees in achieving the band image which is the prime goal of an organization. It is a process of training the employees and makes them understand their responsibilities and their duties with proper motivational factors to reach and build good brand image of the organization with customers. The employee brand is the image presented to an organization’s customers and other

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    Self Branding

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    Personal Branding Sub: - Elective Marketing (Brand Management) ____________________________________________________________ ____ Project Brief:- How to brand self. What is Self /Personal Branding IN today’s competitive world and in the era of one up-man ship it is extremely important that one should be aware to self and the strength he/she possess. Building and maintaining image of self is a very important aspect of a persona. We have seen and will continue see the disasters because of

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    Organizational Branding

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    ------------------------------------------------- ORGANIZATIONAL BRANDING Using brand power to shape and evolve your organization   * Who are we? * What do we believe? * What brings us together? * What are we seeking to achieve? * When people look at us‚ what do they see and what do they experience? * When we are successful‚ what will people say about our accomplishments and the contributions we made? Deciding issues like these is what organizational brands are about. When people

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    Inflation – Impact on Indian Economy & Agriculture Savneet Kaur Abstract— Inflation is the rise in the prices of goods and services and affects all the major sectors in an economy. Inflation also reflects erosion in the purchasing power of money – a loss of real value in the internal medium of exchange and unit of account in the economy. In a country like Indian where a majority of population is working in agriculture sector‚ the effect of inflation increases manifold. This paper aims to

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    Branding of Airlines

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    INTRODUCTION In a consumer world that is ruled by brand names‚ it has never been more important for an airline to have the right public image. If the national flag and perhaps a catchy logo on planes‚ counters and ticket covers were sufficient in the olden days‚ today branding is a science of its own. Half a dozen branding agencies‚ most of them based in London and the USA‚ are fighting not just on behalf of toothpaste or cars but‚ with dogged determination‚ in the aviation industry over budgets

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    CONSUMER BEHAVIOUR: HOLIDAY DECISION MAKING PROCESS SUMMARY: Decisions are omnipresent in the daily lives of human beings. Being tireless decision makers‚ it stands to reason then that we understand the forces that drive decision making. The following report seeks to critically evaluate the long-held traditional ‘rational problem- solving and cognitive model’ of the consumer decision making process against the background of the holiday decision making patterns of the modern consumer. The one striking

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    Disney's Branding Approach

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    approach to branding and marketing communications using concepts from B825 units five (branding) and six (communications) based on Apple Case Question A. Q. A: Critically analyse Apple’s approach to branding and marketing communications using concepts from B825 units five (branding) and six (communications). (20 marks) The case talks about two brands Disney and Marvel in the light of the recent acquisition of Marvel by Disney. Hence not only Disney’s and Marvel’s approached to branding and marketing

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