"Masters dissertations on branding and consumer purchasing decision" Essays and Research Papers

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    M.Phil Dissertation Paper

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    M.PHIL DISSERTATION TOPIC: COMPLEXITIES OF MODERN INDIAN CULTURE FROM A FEMININE PERSPECTIVE A STUDY FROM THE NOVELS OF ANITA DESAI: FASTING‚ FEASTING THE ARTIST OF DISAPPEARANCE Introduction to Indian Literature: Indian Writings in English “Under English rule in India”‚ writes Mr. Arthur Mayhew‚ “the impact of two civilizations may have produced unrest. But it has also sustained and stimulated life.” It is an extraordinary story of endurance‚ assimilation and integral transformation

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    STORE LAYOUT AND ITS IMPACT ON CONSUMER PURCHASING BEHAVIOUR AT CONVENIENCE STORES IN KWA MASHU By Tshepo Peter Tlapana (National Diploma: Marketing; B. Tech: Marketing) Dissertation submitted in partial fulfillment of the requirement for the Masters Degree in Technology (Marketing) Marketing‚ Retail and Public Relations Department‚ Durban University of Technology ____________________________ APPROVED FOR FINAL SUBMISSION AUGUST 2009 _________________ _______________

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    Branding in Rural Market

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    Population Size 6 2. Number of Households 6 3. Average Household Income 7 4. Health & Education facilities 7 5. Retail Shops 8 6. Utilities (Electricity‚ Gas‚ and Water) 8 Wando 10 1. Market Segmentation: 10 1. Consumer Profile 12 2. Evaluation Process used by Consumers 12 a. Price: 12 b. Quality: 12 c. Brand Image: 12 d. Benefits Sought: 12 3. Buying Pattern by Time 13 4. Perceptual Map 13 1. Product Category: Detergents 14 2. Product Category: Beauty Care – Shampoos 15 3. Product

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    Mba Dissertation Bcu

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    MBA DISSERTATION BCU Privatisation of State-owned Enterprises (SOEs) in Nigeria and it’s impact on national economy. Chapter One: Introduction‚ Aims and Objective Introduction Privatisation came into popularity in both developed and under developing countries following its successful results in the Federal Republic of Germany in 1957‚ when the Germany government sold majority of Volkswagen to private investors. Privatisation was also featured in Great Britain in the 1960s and 1970s by Mrs Margaret

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    Purchasing Health Insurance Jason Garrett HCA 280 – The Healthcare Industry January 22‚ 2012 Bennett Solberg Southwestern College Professional Studies Purchasing Health Insurance There are so many choices of what health insurance plan to pick according to a single person or a family. There are two types of health insurance policies – individual health insurance or group health insurance. A person(s) have to consider factors when it comes to deciding what health insurance plan suits them

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    Branding‚ Pricing‚ and Distribution Gary D. Tate Strayer University Marketing-500 Instructor: Brett Jordon 5/17/2012 Branding‚ pricing‚ and distribution are all integral parts of a strategic marketing plan. Each segment of the plan needs to be developed individually with the entire culmination of the plan in mind. In other words‚ each segment should be a link in the chain to a completed marketing strategy. The ultimate goal is to reach a successful culmination of all three tiers that will

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    Alan Shawn Feinstein Graduate School 7-20-2013 Does Social Media Affect Consumer DecisionMaking? Patarawadee Sema Johnson & Wales University - Providence‚ PES787@wildcats.jwu.edu Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Advertising and Promotion Management Commons‚ and the Marketing Commons Repository Citation Sema‚ Patarawadee‚ "Does Social Media Affect Consumer Decision-Making?" (2013). MBA Student Scholarship. Paper 24. http://scholarsarchive

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    Purchasing Power Parity

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    Running Head: Purchasing Power Parity Testing the Evidence of Purchasing Power Parity and Exchange Rates Abstract Investment banks and foreign exchange dealers play important roles in the foreign currency markets. For purchasing power parity to hold in the long run‚ real exchange rates must be stationary. At the heart of the movement of foreign exchange rates is the change in a country’s balance of payments. If purchasing power parity held‚ then the real exchange rate would always equal

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    ROLE OF THE PURCHASING AGENT IN INVENTORY MANAGEMENT ABSTRACT Inventory ties up the largest amount of cash in companies‚ and inventory management decisions directly influence the purchasing function. As these activities fall under the supply chain management umbrella‚ managers cannot act independently pursuing an objective that is going to satisfy one department. Instead‚ managers foster teamwork and cooperation not only within their own company‚ but also between their company and the company’s

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    Mcdonalds and Co-Branding

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    co-branding? In this essay‚ we seek to give a balanced informative diagnosis of how in recent years McDonald’s have tried to recreate and re-sculpt its brand image in the mindset of its customers and society as a whole. In particular‚ we want to focus our attention on how McDonald’s has adopted the marketing strategy known as co-branding to draw on the benefits of already well-established brands. “Despite being in the midst of an obesity crisis‚ it has done little to curb British consumers‚ appetite

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