The current issue and full text archive of this journal is available at www.emeraldinsight.com/1066-2243.htm INTR 19‚3 Online branding strategies of UK fashion retailers 348 Department of Information Communications‚ Manchester Metropolitan University‚ Manchester‚ UK Jennifer Rowley Received 15 September 2008 Revised 15 February 2009 Accepted 31 March 2009 Abstract Purpose – The purpose of this paper is to report on exploratory research that aims to contribute to knowledge
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advancement of technology‚ i.e. emarketing and e-commerce (online shopping). Primark to promote its own unique clothing line with a logo for branding. • • Competition in online shopping purchasing. Other retailers‚ such as Zara‚ H&M‚ Matalan are proving to be significant competitors.
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ruling Awami League. It housed a number of separate garment factories employing around 5‚000 people‚ several shops‚ and a bank. The factories manufactured apparel for brands including the Benetton Group‚ Bonmarché‚ Cato‚ DressBarn‚ Joe Fresh‚ Mango‚ Matalan‚ Monsoon‚ Primark‚ and The Children’s Place. In 2010‚ the French division got sued by Anne-Cécile Couétil‚ creator of the brand Velvetine. She argued that Mango plagiarized two models of her handbags. Despite an attempt of protection via the INPI
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After closely analyzing the workshop in its entirety‚ I chose the common saying that “learning is an experience‚ and we learn from our experience.” Matalon defined learning as “the process whereby behavior is changed as a result of experience.” (Matalan‚2000). This learning experience has caused a relatively permanent change in my thoughts‚ perception and knowledge. It has provided the ability to do things that I was unable to do before. When registering for “training Foundations”‚ I thought I
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 INTRODUCTION Primark is an Irish clothing brand‚ with over 200 stores over the world in countries such as Ireland‚ United Kingdom‚ Germany‚ Spain‚ Portugal‚ Netherlands or Belgium. It is considered one of the most important ‘fast fashion’ leaders in the UK retailing market. Its main and notable differentitive key points is producing large volume of clothing and selling them at a very cheap price. It has several lines to cover as many targets as possible such as women clothing‚ men clothing‚ shoes
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and other sources and sell it at discounted prices. Naturally TK Maxx can also benefit from the global buying power of their US parent company. The value clothing market has grown strongly in recent years and companies like TK Maxx‚ Primark and Matalan have all seen substantial growth in recent years. Some commentators feel that as discounters‚ they are equally well placed to take advantage of any reduction in consumer spending which may result from measures taken by the incoming government to reduce
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road‚ primary education etc. Private sector - Private sector is owned by private individuals or groups and is not controlled by the state. The private sector companies are not owned or run by the government. Private sector includes Tesco‚ ASDA‚ Matalan etc. Voluntary sector – - A voluntary organisation is one whose main focus is to deliver social benefit in a variety of forms rather than to generate profit . It will usually be governed by volunteers. Voluntary sector includes- NHS‚ save the children
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Product and Pricing Monsoon has until recently always been known for bringing its very feminine bohemian looks influenced by east western textiles to the high street. They first started just selling clothing for woman but have expanded their products selling children’s clothing and home wear too. They have a large selection of clothing‚ shoes‚ accessories and also have another store called Accessorize that was opened in 1984 due to the success of the sales of accessories in the Monsoon stores
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Introduction. Managers in today’s business environment are faced with numerous often-unplanned events that require decision-making. In the past it was more common for a manager to decide the course of action individually or within formal groups. Important decisions in the business circle are now deemed too risky or important to be made entirely by one person. A manager must seek the right advice from several different sources. Today it is often common for many managers to seek involvement from
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INTRODUCTION Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company launched in 1969 in Ireland trading as Penny’s. By 2000‚ there were over 100 Primark stores across Britain and Ireland. By 2012 Primark had 238 branches across the UK‚ Ireland and Europe. In June 1969‚ the first Penneys store opened in Mary Street‚ Dublin. Within a year‚ four more stores were added – all in the Greater Dublin area. In 1971‚ the first large store outside Dublin was opened in
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