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    Marketing Strategy: Dell

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    [pic] Table of Content: A. Objective B. Brief Background of Dell a) Strategic Vision b) Product Offerings c) Product Levels d) Current Market Situation i. Customer Segmentation of Dell ii. ESL & The Higher Education Planning Team iii. Higher Education Market (HEM) iv. Microcenters e) Competitor Analysis f) SWOT Analysis - Dell in HEM C. Current Problem & Alternatives D. Our recommendation & Action plan E. Intended Learning Outcome A.

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    Dell Procurement Strategy

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    Group 3 The Power to do More Dell Procurement Strategy 2nd October 2014 Indian Institute of Management Kashipur Ankit Bansal | Arnab Kanti | Kunal Delwadia | Prashant Gaur | Supply Chain Model PC Component Supply • • This is when dell began to introduce a new business model. It converted its operation to built-to-order process‚ eliminated its inventories through a just-in-time system‚ and sold its products directly to consumers shown in figure above. Dell attempted to develop a supply chain

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    Dell Working Capital

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    Introduction Dell Computer Corporation continues to have successful growth due to its innovative “built to order” business model and customer service focus which includes direct selling. Dell’s ability to maintain low levels of finished goods inventory minimized the cash conversion cycle to a high extent‚ thus minimizing the need for costly working capital. In past years‚ Dell has mainly financed its operations internally and secondly through the issuance of shareholder equity and small amounts

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    Personal Computer and Dell

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    Case Study # 3 Dell Inc; Changing the Busines Model (Mini Case) MGT 504: Strategic Management Prepared For Tanvir H Dewan Course Co-ordinator College of Business Administration IUBAT Prepared By Group: Indestructible Name | ID # | Program | Dipika Mazumdar | 11104017 | MBA | Md.Heron Mia | 11304035 | MBA | Md.Zainal Abdin | 11304037 | MBA | Md.Mofigul Islam | 11304028 | MBA | Syed Badrus Sattar | 11304025 | MBA | Md.Yeasin | 12104026 | MBA | Md.Rajib Hossain | 12104021 | MBA | Md.Shohel

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    Financial Analysis Common-Size Analysis Common-Size Income Statement Analysis The common-size income statement for Dell shows a relatively flat history for cost of goods sold compared to sales from 82.27% in 2006 to 82.49% in 2010. Dell’s five year average for cost of goods sold to sales was 82.23%‚ which is bit higher than HP cost of goods sold to sales five year average of 75.96%. This in turn gives HP higher gross revenue than Dell most likely through means of obtaining raw materials and

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    Hp vs Dell

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    being able to use the PC‚ compare them‚ find one that meets my needs‚ and ask knowledgeable sales people about the advantages and disadvantages of competing products. Todd Bradley essentially completed a SWOT analysis of HP and realized that HP was putting resources into market where dell had the competitive advantage. Mr. Bradley also noticed that there was an opportunity for HP in the Retail PC market. Some strategic assets that HP had for competing in the retail channel included previous experience

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    Dell Company Background

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    DELL Company Background DELL is a multinational information technology corporation based in Round Rock‚ Texas‚ United States‚ that develops‚ sells and supports computers and related products and services. Bearing the name of its founder‚ Michael Dell‚ the company is one of the largest technological corporations in the world‚ employing more than 96‚000 people worldwide. Dell had 46‚000 employees as of Jan. 30. About 22‚200 of those‚ or 48.3 percent‚ were in the United States‚ while 23‚800 people

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    Dell Executive Summary

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    ‘Attract and Retain Customers’. A survey and subsequent analysis to determine the effectiveness of the strategies already being used by companies and how they can be further improved is also to be discussed. Justification Dell India‚ has recently become the market leader in the PC market in India. We feel that this is a result of Dell India being successful in attracting new customers and retaining current customers. As market leaders Dell will now have to focus even more on these factors to preserve

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    Dell Operations Strategy

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    crucial and it is necessary to manage processes across the organization to promote cooperation swiftly. Taking Dell as a case study‚ this paper focuses on the operational methods and strategies both inside and outside the corporation and how they are managed under the competitive environment in the IT era. The choice of Dell stems from the fact that it provides an appropriate case of how the management of operational processes across the organization‚ utilizing IT effectively‚ may lead to competitive

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    Dell distribution network

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    Dell Distribution Network I. Direct sales model Dell current distribution network is direct sales model‚ this online sale refer to the fact that Dell does not use the retails channel‚ but sells its personal computers (PCs) directly to customers through its website www.dell.com. Dell does not make sales through any integrators or resellers‚ nor does it utilize any channel service profit margins. Sales are made by the collaborative efforts of the Dell’s task force and by means of advertisement. Customers

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