Executive Summary Dell Computer Corporation was established in 1984 and today ranks among the world’s largest computer systems companies. Dell pioneered the concepts of selling personal computer systems directly to customers; offering build-to-order computer systems; and providing direct‚ toll-free technical support and next-day‚ on-site service. The company designs and customizes products and services to end-user requirements‚ and offers an extensive selection of peripherals and software. Dell’s
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Biographical information: Good Evening‚ my name is Michael Dell and I am the founder and CEO of Dell‚ Inc. I am 43 years old and live in Texas with my beautiful wife Susan and our 4 children. Abilities‚ traits‚ and experiences: You may not believe this but my fondness of computers started when I was 15 when I took apart an Apple computer and rebuilt it. Well obviously there were no classes on being an entrepreneur in high school‚ so I had a lot to learn on my own. Later on while attending
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Michael Dell founded Dell in 1984 at the age of 19. Steve Jobs and Steve Wozniak designed Apple Computer on April 1‚ 1976. As both companies continue to grow they have contributed to a wide impact on competiveness and efficiency towards strategic goals. Dell Computer Corporation is one of the most visible success stories in the computer market. By selling personal computers directly to customers over the Internet‚ offering a build-to-order sales system‚ and then linking suppliers‚ workers‚ managers
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Dell is very famous for custom-built PC and other computer related products and selling them online. Dell is very efficient in terms of dealing with its suppliers and keeping the inventory near to zero level which helps the company to adapt JIT method which lowers the prices to the final user. According to common assumption‚ power is high where the brand is powerful. Therefore‚ Dell is assumed to have far higher bargaining power than the suppliers. Dell has been successfully managing its competitors
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Executive Summary Dell is considered doing well in the market segmentation in order to avoid unnecessary loss. The management carry out analysis and report to find out which part or area can let them make the most profit. They position themselves as a strategic vendor‚ which is important in the business. From this‚ they have the competitive advantage in order to compete with other IT big business. Dell is also trying to sell affordable or more cheaper product to the customer. Apple is the top IT
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MacBook VS Dell Inspiron Why MacBook is better than Dell Notebook? There’s a lot of rumors said that MacBook is better because they are expensive compare to Dell Inspiron notebook.Actually‚ its not like that. Basically‚ it’s depends on the buyers because MacBook and Dell Inspiron notebook are designed for different function and purposes. It has a lot of different from many aspects such as graphic‚ processor‚ application‚ security measurement‚ price‚ physical appearance‚ and specific target
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marketing opporunities & MARKETING MIX ASSIGNMENT LENOVO VS DELL BRANDS: Lenovo：The company was founded in 1984 by a group of eleven engineers‚ headed by Liu Chuanzhi‚ in Beijing. This company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale business. Today，these two companies lenovo and IBM are united under the Lenovo name. With Lenovo’s landmark acquisition of IBM’s Personal
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Corporate Strategy The economic activities performed by Dell encompass the development‚ manufacturing‚ sale and support of personal computers and computer-related products. Since its foundation‚ the company has been based on the Direct Model‚ i.e. Dell has always tried and managed to create direct relationships with its customers‚ by selling products directly and without the participation of intermediaries. The sale has always taken place through a telephone service or via the Internet. In order
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Dell Computers Strategy Global companies play an important role in the business environment‚ because they connect their business together around the world. A good example of a global company is Dell Inc.‚ an American computer-hardware company‚ headquartered in Austin Texas‚ which develops‚ manufactures‚ sells and supports a wide range of personal computers‚ servers‚ data storage devices‚ network switches‚ personal digital assistants (PDAs)‚ software‚ computer peripherals‚ and more. They design
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Dell Brand Audit Brand Inventory History Dell Computer was founded as PC’s Limited in 1984 by Michael Dell. It is one of the largest hardware manufacturers and computer corporations. Dell Computer mainly develops‚ sells and supports computers and related products and services. Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer-sales within the industry behind the Hewlett-Packard Company. The company
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