Business Model Dell has managed to become remarkably successful in a short span of time by following a direct "business to customer" model. By selling computers directly to customers‚ they have been able to best understand their needs and provide effective solutions to meet those needs. Dell built PCs to order‚ so customers received only what they wanted. Dell ’s just-in-time inventory system allowed them to order only parts that customers demanded‚ thus keeping the minimal inventories and
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Dell case Based on Ali Farhoomand’s “Dell: Selling Directly‚ Globally (2007) Introduction Dell’s business model has been the key element of Dell’s growth in revenue and reputation. It was innovative‚ cost reducing and effective with customers. Since the foundation Dell grew rapidly and did not appear to look back until 2007 when they lost their spot as the number one computer vendor in the world. This report will identify the key elements of Dell’s strategy and explain why it was a success in
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trying to predetermine based on market studies what customers want ‚ and then produces computers for stock‚ while Dell lets customers decide what components they want in their computer. Customers ordering via the telephone or ‚ increasingly ‚ via the Internet. In doing so‚ avoid Dell intermediaries becomes more cost carriers. Where competitors more trying to focus on creating services around the product ‚ thereby creating value for the customer ‚ trust Dell more on the customer already has the implementation
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model. The traditional model startsed with manufacturers building computers‚ they distributed them to dealers who sellold them. Dell started with selling PCs directly to end users. In China they also used the ‘dual system’ model (using both direct sales and distributors). An important feature necessary for the direct sales model to be successful is an efficient supply chain. Dell had this efficient supply chain‚ you can call this another FSA was its efficient supply-chain.as well. The macro-level requirements
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Executive Summary Statement of the Problem Dell‚ Inc. (Dell) is in the personal computer (PC) industry‚ and is ranked within the top 3 companies of the PC market segment. Despite ranking second in computer sales during 2008‚ Dell has decided to analyze a potential investment for a new technology that creates a permanent personal picture or message on the laptop casing. This laser etch‚ Monet technology‚ is provided by a small company in France for $10 million (technology rights). The proposed
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Michael Dell – Leadership Case Study Case Study Please note: This case study was compiled from published sources‚ and is intended for use as a basis for class discussion and for information purposes only. While care is taken to ensure correctness of the facts‚ accuracy of information cannot be guaranteed and the content should not be taken as a substitute for professional advice. Unauthorized distribution of this document electronically or otherwise is prohibited. Please contact info@casestudyinc
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Dell Computer Case Study Nova Southeastern University Dell’s Success Michael Dell at the age of 19 founded Dell in 1984‚ a company best known for selling affordable personal computers and laptops. As a pre-med freshman at the University of Texas at Austin‚ Michael starts a new computer business under the name of PC’s Limited. His vision carried over to Dell with the idea of customer experience as a differentiator with risk-free returns and next-day‚ at-home product assistance. Dell a very successful
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CASE STUDY- DELL INC ASSIGNMENT #2 By: Muhammad Salman ( Syed Ahmed Farooq Wasti ( Kamran Ullah Khan ( References: www.apple.com‚ www.dell.com‚ www.hp.com‚ www.ibm.com Finance.yahoo.com‚ www.gateway.com‚ www.sec.gov/edgar.shtml )_______ )_______ )_______ Introduction • Dell computer was founded by Michael Dell at age of twenty one in his dorm at the University of Texas‚ Austin. Initially the name of the company was PCs Ltd in 1984 but later it was changed to Dell Computer in 1987 when
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Case 7-5: Dell Computer Corporation Discussion questions 1. What is Dell’s strategy? Dell’s strategy was based on: • Market leadership as a result of a persistent focus on delivering the best possible customer experience. Direct selling‚ from manufacturing to consumer‚ was a key component of its strategy. • Its reputation as one of the world’s most preferred computer systems companies and a premier provider of products and services that customers worldwide needed to build
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What attract me in the Dell Company is to see how a vision can match the future. □ The Company was founded in 1984 by Michael Dell‚ now the computer industry’s longest-tenured chief executive officer‚ on a simple concept: that by selling personal computer systems directly to customers‚ Dell could best understand their needs‚ and provide the most effective computing solutions to meet those needs. Dell Computer’s mission statement is: "Dell’s mission is to be the most successful computer
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