Public Relations – Past Year exam Papers 2013 1. Crises are often categorised as being either ‘python’ or ‘cobra’ events‚ requiring different PR approaches to handle them. Choose one of each type of crisis to describe and illustrate the differences. Go on to describe ideal PR strategies for anticipating and handling each‚ critically evaluating common mistakes made in practice‚ providing additional examples where you can. 2. Modern companies are expected to have a Corporate Social Responsibility
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Public Relations Campaign: Strategy Paper Public Relations – MKT 438 Parthiv Shah University of Phoenix January 19‚ 2008 Introduction Effective marketing has enabled McDonald’s to become one of the largest and most profitable fast food service restaurants in the world. The aim of public relations and marketing is to make selling your product‚ services and brand name superfluous. McDonald’s public relations and branding strategy is essential in order to build solid
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There are many ways in which carefully planned Public Relations can help an organisation or business succeed‚ and the campaign to help promote The Engine Shed in Edinburgh is of no difference. A variety of views from a number of different authors will be consulted in this essay‚ in order to make a fair judgment on how specific theories can be used for this campaign. In this academic essay‚ the concepts of Relationship Management and Propaganda will be analysed in hope to discover exactly what tactics
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Public Relations vs. Sexual Harassment Eric Reidenbach CGD 318 Professor LaKisha Bryant August 12‚ 2010 Public Relations vs. Sexual Harassment Sexual Harassment can be a huge distraction and could destroy a businesses work environment. The effects are damaging to an organization and do not only affect the individual being harassed but also fellow employees‚ the harasser‚ and the organization. Sexual harassment is when someone uses sexual behavior to control a person‚ whether it is behavioral
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differences of Public Relations and Marketing. There are many clear and distinct differences between these two disciplines. They each function individually in business and social environments. Public Relations and Marketing are often strongest when used together‚ but many professionals and academics feel the need to choose one over the other. The outlines of Public Relations and Marketing are different. Marketing is concerned with the market which entails consumers and demand. Public Relations is interested
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The Fever and The American Plague Historical fiction is one of my favorite genres because I can learn while being entertained. The Fever and The American Plague helped prove that to me even more. These books were about yellow fever which was an epidemic that spread panic through our entire country. When it first broke out in Philadelphia unsanitary city conditions and dirty water were thought by some to be the cause. This disease turned out to be carried through mosquitoes. I enjoyed both these
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degree on the public’s support its organizational missions‚ strategies‚ and goals. Public relations professionals serve as communicator between organization and its public. Public relations also provides message and educate the public about the activities of an organization. The functions of public relations can categorized as organizational or as societal. Community Relations is a societal function of public relations. The relationship that an organization has with its community can be vital to
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moist storage containers‚ rather than relying on the seasonal patterns of rainfall. Another species‚ Aedes albopictus (the "Tiger mosquito")‚ is widespread throughout Asia. Both mosquitoes are now well established in urban centers. Accordingly‚ dengue fever is now a disease of urbanized‚ developed areas‚ rather than rural‚ unpopulated regions. The dengue virus is passed to humans exclusively by the bite of mosquito in search of a blood meal. This mode of transmission makes the dengue virus an arbovirus
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Differences Between Police Public Relations Programs and Police-Community Relations Programs Police-Community Relations programs and Police Public Relations programs are similar in many ways‚ but not are not identical or interchangeable‚ according to Barker‚ and Hunter in 2011. Police-Community Relations is a philosophy of police administration‚ which seeks to involve community and police in ongoing decision making concerning policies which impact both. Police Public Relations programs involve broader
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Shannon Capuano Research Paper Medical Anthropology 11/17/2012 In the Northern hemisphere‚ particularly in southwestern regions‚ the United States and in northern Mexico dwells a disease called Coccidioidomycosis‚ which is also known as San Joaquin Fever‚ Valley Fever and Posada’s disease. Coccidioidomycosis is a fungal disease‚ which in most cases enters the body through the lungs. Both humans and mammals are susceptible to this infection. Specific areas have become endemic
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