http://www.business-standard.com/india/printpage.php?autono=45803... A viral hit Shelly Walia / December 10‚ 2011‚ 0:02 IST Kolaveri Di is fast becoming a case study on how viral marketing can create a cult following for a product. Shelly Walia analyses the strategy that went into making this song an instant hit. It’s a classic case of ‘viral marketing’ gone wild‚ says brand expert Harish Bijoor about the far-reaching impact of the song Why this Kolaveri Di. This quirky Tanglish (a portmanteau
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Sandesh ltd About the company: Sandesh is a Gujarat-based publishing house. The company’s daily Sandesh is published from Ahmedabad‚ Surat ‚ Baroda and Rajkot. It is also publishing a weekly magazine for women called ’STREE’ and also launched monthly publicaiton on Astrology viz ’JYOTISH-DEEP’. The company is also engaged in leasing activities. During 1996-97‚ it undertook a new project in the form of a new printing press at Vastrapur‚ Ahmedabad with an outlay of Rs 13 crores‚ which commenced
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CULTURAL STUDY ON 2002 Gujarat violence The 2002 Gujarat violence was a series of incidents including the Godhra train burning and Naroda Patiya massacre and the subsequent communal violence between Hindus and Muslims in the Indian state of Gujarat. On 27 February 2002‚ the Sabarmati Express train was attacked at Godhra by a Muslim mob as per a preplanned conspiracy. 58 Hindu pilgrims‚ including 25 women and 15 children‚ returning from Ayodhya‚ were killed in the attack. This in turn prompted
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INTRODUCTION Chawls are a quintessentially Mumbai phenomenon‚ whose rise is inseparably linked to the rise of the textile mills. The textile mills were the next big industrial step that Mumbai took after the spurt in cotton trading and the shifting of the ports. The mills flourished in the mid-19th century and the people who worked there were labourers mainly from the Konkan coast and ghats. Often one of the workers is sent back to the villages to recruit more people. These workers are
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While writing allows single out a common thread to many events‚ a film is bound to display the unique moments captured by the camera. To miss out on certain occurrences‚ due to technical issues linked with the use of a camera‚ reduces the possibility of being objective through film‚ as all aspects of social reality may not be presented. In order to address this problem‚ certain producers have distorted reality‚ thus not creating a simple account of fieldwork experience. Particularly‚ Nanook of the
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Robrtson‚ G. (2004): A note on foreign trading and price effects across firms; “ Journal of Banking and Finance 28‚ p 615-632”. Evans‚ K. (2002) Attracting Foreign Direct Investment for Development. “Global Forum on international investment (December)”. Gujarati‚ D. N. (2004): Basic Economics‚ Fourth Edition: Tata McGraw-Hill Publishing Company Ltd‚ New Delhi. Henry P.B. (2000) Stock Market Liberalization Economics Reform‚ and Emerging Market Equity Prices “Journal of Finance 55‚ P. 529-564”. Jhingan M.L
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International Dimensions of Ethics Education in Science and Engineering Case Study Series Narmada Dams Controversy – Case Summary MJ Peterson with research assistance from Osman Kiratli and Ilke Ercan Version 1; September 2010 The construction and maintenance of public facilities involves several sets of stakeholders: the political leaders who ultimately decide when‚ whether‚ and what to build; the engineers and other government staff who provide or oversee design‚ construction‚ and maintenance;
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India has many races‚ nationalities‚ castes‚ sub-castes and communities but so far the hear of India is concerned it is one. It is true that societies that have been integrated into bonds of unity have always enjoyed peace‚ stability‚ prosperity and permanence. And those torn by mutual disruptive tendencies among various sections of the society have always been short lived and become non- existent. The national integration is the process of uniting different people from all walks of life into a single
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A Project report On “Implication of consumption of paan-study of Varanasi district” Submitted for partial fulfillment of requirement for the award of degree Of Master of Business Management- International Business II sem Of Session 2012-14 Supervision by: - Submitted by:- Dr. Madan lal RAVINDRA PRAKASH SHUKLA (38) JIHAD MOIDEEN (20) MBA IB (2ND SEM) 2013 FACULTY OF MANAGEMENT STUDIES
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Spiritual Sexuality and Women in Absence in Ancient Greek and Indic World Dr. Bimalkumar Subedi Introduction There are many confusions regarding the term ’ Spiritual Sexuality ’. In general‚ the term is understood as an especial form of physical sexuality itself where there thought to be some
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