A RESEARCH REPORT ON KINGFISHER AIRLINES Project Guide Name: Taruna Parmar Submitted By: Shah Bhavik MMS-1‚ Sem-2‚ Div-C Roll no: - 2011138 (Marketing) Lala Lajpatrai Institute of Management (LLIM) ACKNOWLEDGEMENT I have taken efforts in this project. However‚ it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to Prof Taruna Parmar‚ Faculty
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Introduction Emirates Airlines started its journey in 1985 with very few resources to carry out its operation but as a result of continuously improving efforts and fast growth‚ Emirates Airlines has been in the sky for more than 24 years. Being the largest carrier in the UAE‚ also extending its hands into KSA the Emirates Airlines has been ranked as the largest carrier in Middle East and was reported in 2008 to be the 7th largest in the world on the basis of International passenger traffic. It has
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LALA LAjpatrai College | | |AIRLINE INDUSTRY | |SERVICE SECTOR MANAGEMENT | | | |
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carrier for air travelling passengers. Prior to 2006 there were three low cost airlines operating within the country‚ on 15 November 2006 funded by SAA the emerging of Mango airlines took place. Tickets sales for the airline were sold out for almost a month‚ the prices of air tickets were either the same or cheaper than any other mode of transport within the country. This boosted consumer confidence and the other airlines weren’t able to compete with Mango’s reduced prices. Mango’s marketing strategies
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an extension of probation and 5% leave. Senior managers at SIA believe that everyone‚ no matter how senior‚ has a training and development plan with clear goals. The famous ‘‘Singapore Girl’’ undergoes training for 15 weeks‚ longer than any other airline and almost twice as long as the industry average of 2 months. Thistraining includes not only functional skills such as food and beverage serving and safety training‚ but also soft skills of personal interaction‚ personal poise‚ grooming and deportment
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Strategy in the Market Place: Malaysia Airlines (MAS) has announced their new business plan for year 2012‚ aiming to restore their profitability on the premium sector‚ as to become the preferred premium carrier. (Business Plan‚ Our Way Forward‚ December 2011‚ page7) By achieving the vision as to become the preferred premium carrier‚ they will be launching a new regional premium airline. In the first half of 2012‚ they will launch new short-haul brand‚ flying an entirely new Boeing 737-800 fleet
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Strategic Management “American Airlines ” Case Study Strategic Management Prepared By Fathi Salem Mohammed Abdulla 2009 37 Introduction American Airlines‚ Inc. (AA) is a major airline of the United States. It is the world ’s largest airline in passenger miles transported and passenger fleet size; second largest‚ behind FedEx Express‚ in aircraft operated; and second behind Air France-KLM in operating revenues. A subsidiary of the AMR Corporation‚ the airline is headquartered in Fort Worth
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Friends and Relatives‚ the Group Inclusive Tour‚ the Overseas Filipino Workers‚ and Niche Market. b. Competitors Major: Cebu Pacific * The airline was established on August 26‚ 1988‚ and started operations on March 8‚ 1996. It is based on the grounds of Ninoy Aquino International Airport (Manila Terminal 3)‚ Pasay City‚ Metro Manila.The airline is a subsidiary of JG Summit Holdings. It is currently headed by Lance Gokongwei‚ presumptive heir of John Gokongwei‚ the chairman emeritus of JG Summit
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Malaysia Airline should reduce the price of ticket to attract more passengers. Although the profit will be reduce‚ but the increase of the number of passengers will cover it back. In long term‚ it will bring more benefit to the company. Malaysia Airline also needs to have more promotion to attract the low income of passengers. For example‚ promote special ticket for a group of students or for family to travel during the school holiday. This is because during holiday‚ many of the students and family
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AEA 11‚5 9‚4 8‚3 TK 26‚6 35‚3 29‚9 2009 AEA -5‚8 -4‚2 -4‚5 TK 15‚8 15‚2 19‚0 2010 PAX Middle East 2007 4‚1 4‚2 5‚1 15‚5 11‚6 13‚8 -1‚7 3‚0 1‚2 12‚3 19‚7 24‚3 AEA TK AEA TK 2008 2009 AEA TK 2010 PAX Source: AEA= Association of European Airlines (Scheduled Traffic) AEA 7‚6 12‚6 6‚1 14‚0 13‚6 15‚7 8‚2 0‚8 3‚8 TK ASK 2‚7 0‚0 2‚6 8‚9 1H’11 22‚0 17‚4 AEA RPK AEA TK AEA -10 20 9‚9 11‚8 9‚2 30 11‚7 17‚4 18‚0 50 ASK 1H’11 RPK 9‚0 10‚4 9‚1 10 20 30 -10 0
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