BADM 372: Advertising Case 2: Barbie vs. Bratz 1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as “a shapely teenage fashion model‚” and made her first appearance at the American Toy Fair in New York City and soon became a hit. (http://www.brandchannel.com/features_profile.asp?pr_id=160) Barbie was then and still is a popular doll for young girls. In the beginning she was popular because she was
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The body is vital to identity. It is through the body that people first identify themselves and identify with each other‚ and Barbie‚ in most cases‚ facilitates the ideals of the body. Barbie is one of the most iconic toys portrayed as the conventional and quintessential female body image. I asked a friend to describe his portrayal of the body and the facets of Barbie and his characteristic of the doll included long‚ blonde hair‚ blue eyes‚ white skin‚ curvaceous‚ white-pearly smile‚ long legs
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Case #8: Mattel and Toy Safety Case # 8 Mattel and Toy Safety Do you believe that Mattel acted in a socially responsible and ethical manner in regard to the safety of its toys? What should or could Mattel have done differently‚ if anything? I do believe that Mattel took an initiative of social responsibility and acted in an ethical manner. The issue of lead paint was introduced to the business. The company then addressed it to their overseas production facilities and took all
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The Barbie doll‚ originally introduced in the year of 1959‚ has evolved throughout the years to adapt to the numerous trends in fashion‚ lifestyles and beliefs which were present in society. The popular doll‚ which was present in many young childhoods‚ has had multiple progressions in the appearance of the doll which has been influenced by the popular culture throughout the years. The Barbie doll enterprise now has developed to have a wide range of skin colours‚ hair styles and clothing. Throughout
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issue of toy safety‚ how to make it better and improve it (Anne T Lawrence‚ 2008). What brought about the hearing was the Mattel Company‚ who is known as one of the “world’s premier toy companies” and was the Global leader in the design‚ manufacture‚ and marketing of toys along with other family products had ordered a series of recalls of toys and other children’s playthings. Mattel manufactures over 800 million toys annually. They began their business in Southern California in a garage workshop manufacturing
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The short story Barbie Q explains that a Barbie is the ideal woman. The Barbie is an example of what women believe to be perfect. The quote “So what if we didn’t Get our new bendable legs Barbie in nice clean boxes and had to buy them on Maxwell street all water soaked and sooty”(Cisneros). This quote means that anyone would buy a Barbie for a cheaper price because they didn’t have the money at the time and who would care if the dolls were wet or smoked. For example the barbie with the melted leg
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“Barbie Doll”: Staying True to Yourself Society can take over the way people see themselves. In Marge Piercy’s poem‚ “Barbie Doll‚” a young girl was judged for her looks and being herself. Due to this young girl’s strong mind set‚ she tried to stay true to herself‚ but could only handle so much pressure. Throughout her entire life‚ she was being compared to a symbolic perfect Barbie Doll who had the beautiful cosmetic fixed face that everyone imagines girls to be‚ and the irony of how pretty everyone
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A Look Worth Dying For The theme of the poem‚ “Barbie Doll‚” by Marge Piercy is the overwhelming pressure society exerts on females to be stereotypically attractive and the willingness to go to great lengths in order to achieve “perfection.” Many females‚ especially teenagers‚ are faced with this feeling every day. Growing up during the age of advanced computer technology and social media only exacerbates this problem. Many adolescent girls can relate to the fear of being bullied because they do
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Barbie Boy In “Barbie Doll” by Marge Piercy has connected with me more then any other poem in the book so far. “Barbie Doll” is connected with me as a male because it is what all people go through‚ not just women like it states in the poem. But all men and women have a stereotype of being the perfect person. You have to have a tan; you have to have the perfect chiseled abs. If you go and pick up a magazine more then likely you will find a man or women that are considered perfect. The world wants
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Dangers of Barbie Girl Toys started out as children’s entertainment‚ but have toys always just been for entertainment? Or can they affect the way a child develops‚ or interprets the world around them? The toys you play with as a child send messages that can influence your idea of what is socially acceptable. Toys teach you how to become who you are because of the roles they play. Media plays a major role in that‚ if you have a certain toy that comes out in a TV series‚ you play with the toy the
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