Definitely‚ Barbie dolls possess all those traits. Whether it is Christmas or birthdays‚ every growing lass wishes to have a Barbie because owning it and its cute little dresses is like a crowing glory to her. Without a doubt‚ Barbie plays a huge role on girls’ childhood. However‚ Barbie should be abolished globally because this perfect‚ fantastic‚ plastic doll shows an unrealistic body image‚ gives higher expectation on girls‚ and contributes to lower one’s self-esteem. First‚ Barbie dolls have
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pleasure to the widest range of relevant stakeholders making society as a whole better off. The pleasure is often measured in terms of increasing happiness and/or reducing pain‚ where happiness and pain can be either physical or psychological. In Mattel case‚ there were many negative consequences resulting in the contaminated malfunction toys. For example‚ the excess lead paint over permissible levels in the toys can cause permanent brain damage and even death. The improper toys’ designs failed to
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Agents: Mattel manufacture and commercializes toys since 1945; now a day owns top brands such as Barbie‚ American Girl‚ Fisher Price‚ Hot-Wheels and Matchbox among others. In their financial for the years 2006 and 2007 they reported net sales of USD 5.6Bn and USD 5.8Bn and a net income of 592Millons and 599 respectively. Since 1959 the company had has experience manufacturing abroad; there are two types of manufacturing strategies the first are the core products (long run toys‚ such as Barbie) are
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Barbie Since March 9th‚ 1959 the United States has had a very influential piece of plastic‚ called the Barbie. Barbie was created by Ruth Handler‚ of Mattel Inc. after discovering a doll in Germany named Bild Lilli. The Barbie doll was named after Ruth Handler’s daughter‚ Barbara. The Barbie was introduced to the United Sates at a time when the word “teenager” was becoming a popular trend on television and in movies. A teenager is the time between childhood and adult life. Mattel took the opportunity
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MATTEL Ruth Handler Innovating Mattel and Barbie & Sustaining Innovation Leadership in Mattel’s Toy World Management of Supply Chain Operations Table of Contents Executive Summary …………………………………………………………………………………… 3 Critical Strategic Milestone …..……………………………………………………………………….. 3 Mattel Timeline ………..………………………………………………………………………. 4 Organization Wide Supply Chain Issues ………….…….………………………………………...... 5 Safety …………………….…………………………………………………..………………… 5 Security ……………….………………………………………………………………………
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Topic Two: Popular Culture The Nature of Popular Culture A popular culture is a phenomenon that has widespread appeal. In society and culture‚ it should be something with global appeal. Some examples are: Barbie; the Beatles; surfing; and reality TV. Distinguish Characters of Popular Culture Associated with Commercial Products The profit motive is a key factor in the spread of popular culture‚ e.g. Wiggles have CDs‚ videos‚ clothes and lunch-boxes. (Usually) Developing from Local‚ to a National
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2011 THE CASE The case examines the evolution of the Barbie doll over the years from its launch in 1959. It explores the product development strategies adopted by Mattel for Barbie and the reasons for the success of Barbie. The case also explores changes in Barbie ’s image along with the changes in American society. The criticism leveled against Barbie by feminists has also been described. The case also examines the challenges that Barbie could face in the future with the launch of Disney Princess
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Because of the company’s product and designs primary for children‚ it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected‚ Mattel demonstrated that it takes its responsibility of marketing to children seriously. In 2007‚ Mattel conduct entitled Global Manufacturing principles. In this principle‚ Mattel’s business partners must ensure high standard for product safety and quality‚ adhering to practices that meet Mattel’s safety
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A Crisis in Toyland Introduction Mattel stands as the largest toy company in the world. They were established in 1944‚ and since then have brought us some of the most iconic toys of our time. These groundbreaking ideas include Hot Wheels and the extremely popular Barbie Doll. Once 1965 had rolled around‚ Mattel was a $100 million company‚ and became a staple on the Fortune 500 list. Synopsis of the Situation Despite being a leader in their industry‚ they found themselves with some problems
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At fifty years old‚ Barie has done it all. You name it‚ she has done. Barbie is an international household name. But at 50 years old‚ Barbie may just need to concede to younger models. Is Barbie’s trouble because she’s too old or is it because of competition? The WSJ is highlighting competition as one of Barbie’s troubles. The Bratz doll created by MGA entertainment whose urban style is a trendier hip hop fashion the Liv dolls and Moxie Girlz are the competition that is sending Barbie’s sales
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