At the start of Barbie‚ in the 1950s Barbie images was created in the likeness of celebrities like Marilyn Monroe‚ Rita Hayworth and Elizabeth Taylor. Barbie’s image did not illustrate the way in which little girls dressed nor did it create an image that a little girl could model after. Barbie’s clothing when compared to women clothing of that time period were almost identical. Women in that time period were girdles‚ strapless bras‚ and half -slips. In the first edition of Barbie‚ she too had a girdle
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Breathe right strips 1. What are the advantages and disadvantages for CNS taking Breathe Right strips into international markets? Advantages: Sports‚ nasal congestion‚ and snoring are global issues so the market for the product is needed. Natural products with no side effects that promote wellness such as the non-drug nasal strip addressed this growing global demand in the global market. Free global public relations created a lot of excitement when it was first introduced. The opportunity to
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Future: Gender Identity Revealed Blonde hair‚ blue eyes‚ long legs‚ the perfect 10; Barbie. Barbie was the top selling doll for girl’s ages seven to thirteen from 1959 to 2006. This fashion diva has gone to Hawaii‚ has many different looks‚ a mansion‚ and a number of different vehicles. While Barbie has everything she could ever want‚ what does she teach our children? Little girls want to be perfect‚ like Barbie‚ a nearly unachievable goal. It lowers their self-worth and sets unrealistic standards
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In a Barbie World Since the beginning‚ boys and girls have been put into separate groups and as children they are very different‚ especially when it comes to the toys they play with. One of the first teachings of a child’s gender role can usually be found in their toy chest. Boys had race cars‚ building tools‚ guns and action figures all being apart of their preparation for manhood. Girls had makeup sets‚ kitchenware‚ stuffed animals‚ and dolls. Although boys get their share of subtle societal
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Cultural Identity Barbie‚ a worldwide viral doll known for her interest in adult-fashioned roles‚ indirectly constitutes the way American girls should grow up to be. With the creation of this doll came the thirst and need to sell it. Therefore‚ just one version of the Barbie doll is not sufficient. Mattel Inc.‚ famous for its numerous toy creations yet infamous for its many controversies‚ has made Barbie’s boyfriend‚ sister‚ cousin and even her dog. Consequently‚ Mattel created Barbie collectibles that
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higher profits by reducing the cost of labor and raw materials. The first Barbie doll to hit the market in 1959 cost $3 each. Today‚ the fashion doll can be purchased on sale for $9.99. However‚ according to the U.S. Department of Labor‚ the minimum hourly wage of workers has increased from $1.00 to $5.85 between 1956 to 2007. Barbie dolls now sell even cheaper than they did before. How can the Mattel company sell Barbie Dolls at such a good price without inflation raising the cost of the doll?
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Mattel Group Equity Valuation Jeremy Gilbert Angela Gorczyca Michael Innerebner Erin Kunselman Andrew Mead Mattel Valuation TA B LE OF CONT ENTS Executive Summary.................................................. 3 Business & Industry Analysis................................... 6 Industry Analysis .............................................................6 Five Forces Model...........................................................7 SWOT Analysis ..................................
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Deirdre Imeson Allen WR65 Gotez-Bouknight March 11‚ 2013 What a Doll Barbie is not just a doll‚ she is a lifestyle. Barbie has changed her appearance over the last 50 years to appeal to young girls and to show them that Barbie can be sexy and sporty and smart. Barbie has been one of the few toys to stand the test of time because Mattel has adapted to suit what society thinks is important‚ but as a society do we really want a doll that is sexy at first glance‚ then maybe a toy. All the
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Case 11: Mattel‚ Inc. 1. Do manufacturers of products for children have special responsibilities to consumers and society? What are these responsibilities‚ and how well has Mattel met them? Provide evidence of Mattel’s strengths and weaknesses in this area. Yes‚ manufacturers of products designed for children have special responsibilities to consumers and society. Because children often lack the literacy to completely understand how things may work‚ toys must be safe in all use including
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think that Mattel has the rights over the Bratz dolls. The reasoning behind this is that Mattel is the original individual to come up with the idea of dolls. Seeing the success of what Mattel has created through the Barbie doll; Mattel copied him in ought to follow successful routes of which he did. Without working for Mattel‚ Bryant wouldn’t of been able to come up with the idea which reveals how in fact he did actually copy him but changed the designs slightly. With Bryant also using Barbie doll parts
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