competitor Mattel Mattel Inc. is the world ’s largest toy company based on revenue. The products it produces include Barbie dolls‚ Hot Wheels and Matchbox cars‚ Masters of the Universe‚ Scrabble‚ Uno‚ American Girl dolls‚ board games‚ and‚ in the early 1980s‚ video game consoles. The company ’s name is derived from Harold "Matt" Matson and Elliot Handler‚ who founded the company in 1945. Handler ’s wife‚ Ruth Handler‚ later became president‚ and is credited with establishing the Barbie product line
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“Gender” How is Barbie influencing girls around the world? How many girls grown up playing with Barbie dolls? A lot. Statistics show that two Barbie’s are sold every second somewhere in the world. In fact‚ the average American girl from ages 3 to 11 owns 10. Whenever I hear the song named “Barbie Girl” by Aqua‚ I think of my niece. My niece was the type of person that loved to play with Barbie. She wanted to become like Barbie and looked like her. She could spend hours and hours playing with these
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Gender Roll Stereotyping and Gender Similarities in Toy Stores Rachel Skelton Spiderman action figures‚ The Care Bears‚ Legos‚ and the famous Barbie‚ all represent popular toys in toy stores. Toy stores divide the many toys‚ games and movies into two primary categories: boy and girl. After going into Toys R Us‚ many can conclude that the toys that children play with pass down stereotypes of gender roles. Through their gender-biased toys‚ typically‚ boys learn "warrior-like" roles (a learned attitude
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Photo credit: Tenaflyviper Photo credit: Tenaflyviper Barbie changes a lot since it was first introduced in 1959 Tumblr user Tenaflyviper collected headshots of Barbies from every year since 1959 Barbie is a fashion doll manufactured by the American toy-company Mattel‚ Inc. For 56 years‚ Barbie dolls have been part of many girls’ life; as a toy‚ an idol‚ a part of a collection. But did anyone notice how much Barbie has changed over the years? To show a clear picture of how the iconic doll evolved
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Decreased political and economic risk d. Better realization of location economies e. More incentive for local subsidiaries to develop competencies 4. . When toymaker Mattel sells Barbie dolls in the Middle East‚ it changes the doll’s shape to one that is a more accurate portrayal of a female body. Mattel does this to a. create a commodity-type product. b. transfer technological know-how. c. increase product standardization. d. realize experience curve effects. e. respond to
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On this age in 1959‚ the first Barbie doll goes on display at the American Toy Fair in New York City. Eleven inches tall‚ with a waterfall of fair hair‚ Barbie was the first mass-produced sport doll in the United States with matured features. The feminine behind Barbie was Ruth Handler‚ who co-based Mattel‚ Inc. with her lord in 1945. After seeing her young daughter ignore her baby dolls to execute make-expect with papery dolls of adult females‚ Handler net there was an necessary niche in the bazaar
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had fallen into a bottle of Pepto Bismal when in fact we were only in the Barbie section of the local toy store. There were hundreds of pink boxes with the 11 and ¾ inch doll in them. I was instantly brought back to my childhood and the hours that I spent playing with this timeless toy. Amazement arose because the tradition of this toy has survived for so many years. Ruth Handler a co-founder of Mattel‚ invented Barbie in 1959‚ when she noticed her daughter playing with paper dolls imagining
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boasted pretty pink Mattel Barbies in the girls ’ aisle‚ the epitome of the “Cult of True Womanhood”‚ and action figures and guns in the boys ’ aisle‚ an ode to masculinity. Today‚ the girls ’ aisles are packed full of inhuman dolls such as Novi Star‚ an alien girl‚ and Mattel ’s Monster High Dolls‚ who more closely resemble the villain in horror films than any domestic goddess. As an employee of Toys “R” Us‚ I have witnessed the change from girls wanting the newest‚ pinkest Barbie to the latest‚ scariest
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1) Why has the United States brewing industry become more concentrated over the last two decades? I think that there is a couple of reason for this trend in the United States. One thing is that the consumption of beer has been slowly declining‚ in order to raise in market share‚ companies are having to think of ways to take customers away from other companies. This would lead to the rise in market share for some companies and the decrease or closer of over companies. Another risen is advertisement
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company like Mattel assess the risks associated with the way it does business? Bob Eckhart‚ CEO of Mattel (US)‚ had a problem Mattel had discovered on July 30 that a number of its toys manufactured in China contained lead paint The following month had seen a series of recalls‚ rising political tensions between the United States and Chinese governments‚ and a suicide But no company had been in China longer than Mattel; the original Barbie had been created there in 1959 Mattel had a depth of
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