Inventor Ruth Handler fostered a major shift in the toy industry. In 1945‚ she had already founded the company‚ Mattel Creations (now Mattel Inc.‚ one of the largest toy manufacturing competitors in the world). It wasn’t until 1959‚ however‚ that Handler introduced the world to a new kind of doll‚ inspired by her daughter‚ Barbara. According to the book‚ The Barbie Chronicles: A Living Doll Turns Forty‚ Handler’s game-changing idea sparked when she and her children encountered a similar three-dimensional
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Toy Industry : Present and the Future 2010 TOYS INDUSTRY & FUTURE OUTLOOK A REPORT The r eport details the specifics of the global toy industry and the Indian perspective. The study also studies the trends‚ futur e growth patterns and challenges for the industry. For objectivity‚ and assessing consumer and market sentiments‚ two case analyses have also been presented from various major stores in Mumbai. Submitted to: Prof. Pramod Shetty Date: 23rd August 2010 1 KJ Somaiya Institute of
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Monica Hershman Mr. Fried SUPA English 12 12/19/13 Barbie Dolls Starting from 1959‚ the revolution of Barbie Dolls have had serious affects today’s society‚ especially with women. They have been more than controversial‚ sparking debates throughout the world. Today‚ Barbie’s are beginning to change‚ but long ago they were the idols of many young girls. Having Barbie as an idol seems ideal‚ but has had nothing but negative affects on girls self confidence their self esteem. Barbie’s have presented
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Summarize the key facts of the case in a paragraph. This article discusses the organizational growth‚ obstacles and changes of toy maker‚ Mattel. Over their 50 years of experience‚ Mattel has grown from a garage run shop to an international super star. The case mainly addresses CEO‚ Bob Eckert’s organizational changes that catapulted Mattel to industry leadership. In a 2008 interview‚ Mr. Eckert says “if you can consistently try to do the right thing‚ life is so much easier. If you live by your
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contents 1. Discordant retail brand ideology in the House of Barbie.............................................................................. 1 Bibliography...................................................................................................................................................... 23 12 February 2014 ii ProQuest Document 1 of 1 Discordant retail brand ideology in the House of Barbie Author: McGrath‚ Mary Ann; Sherry‚ John F‚ Jr; Diamond‚ Nina
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Barbie vs. the World I’ll admit it; I absolutely loved playing with Barbie’s as a child! I must have had like twenty of them. She had everything: a dream house‚ Ken‚ plenty of friends‚ and a slender body with all the right curves‚ everything I dreamed of having when I grew up. “En Garde‚ Princess!” by Mary Grace Lord‚ challenges why every girl loves Barbie. Her article appeared in the online magazine Salon under the “Mothers Who Think” department on October 27‚ 2000‚ before the launch of a new
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even toy companies have standards to what they use for advertising and how an individual looks. A fair example would be the toy company Mattel and their famous toy‚ Barbie. The original Barbie Doll has a slim figure‚ a model height‚ platinum blonde hair and tan skin‚ yet this doll is one of the most popular toys given to young children. As of January 2016 Mattel introduced new barbies with different body shapes‚ which will increase diversity in the toy industry. A copious amount of adults and physicians
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baby dolls and boys begin to gain interest in cars and action figures. Society starts telling children what is expected of them. However the main message that is sent is boys and girls are not the same. Boys are masculine and girls are feminine. Barbie Dolls were the most famous toys for girl for a long time. She wears a gown like a princess with her crown on her head. She has smooth long blonde hair‚ which girls really like to comb even though it’s already perfect. Girls like to dress her with
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Barbie dolls and G.I. Joe dolls have been transforming. The Barbies have been becoming skinnier with bigger boobs and waists while the G.I. Joe dolls have been becoming more and more muscular. Children that play with these dolls are getting unrealistic body images that they want to obtain. In the article “Drugs‚ Sports‚ Body Image and G.I. Joe” written by Natalie Angier‚ she states how these dolls are influencing young people to go to unhealthy extremes to achieve this unrealistic body. Because children
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which are the Mattel Company and the Chinese manufacturer‚ the regulation party of Chinese authority and the governments of America and China. To each part it relates to one of the issues that involve in this case study. The first issue that was found in this case is the reputation crisis of Mattel worldwide and its sourcing failure. The failure of their partner of using over level lead paint is the starting point of series of recall. It leads to the reputation crisis of Mattel product‚ thousands
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