Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges The Problem: The problem surrounding Mattel Inc.‚ one of the world’s largest toy companies‚ is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell‚ et. all 466). This is supported by Mattel’s legal battle with
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[pic] [pic] [pic] Living in a Barbie World I am a Barbie Girl living in a Barbie world‚ a culture defined by physical perfection. I understand my generation’s obsession with physical perfection‚ just look our idols and role models‚ Brittany Spears‚ Jennifer Lopez‚ Jessica Simpson‚ Barbie Dolls by definition‚ no matter if designed by birth or surgery. However‚ I question how and why did a generation before me have such an obsession with a doll culture representing
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Breanna Froemke Dr. Manning ENGL 111 27 October 2013 Analysis of “Barbie Doll” by Marge Piercy Simple words can drive a person to be happy and successful however‚ they can also turn fates hand on the innocent few and chase them around their whole lives until they cannot run anymore. Barbie Doll is a tragic poem that tells us about the girlchild’s life from childhood to puberty. Throughout her life the girlchild was bullied and harassed about her appearance because she didn’t live up to the social
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products our consumers trust. Mattel has received several honors for our global citizenship efforts. In 2009‚ Mattel is listed in the top 10 of the “100 Best Corporate Citizens‚” is ranked one of the “World’s Most Ethical Companies” and has been named for the second consecutive year to FORTUNE Magazine’s list of the “100 Best Companies to Work For.” These honors speak directly to the heart of Mattel’s culture and the values shared by our employees around the world. Today‚ Mattel is the largest toy
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When reading the poem “Barbie Doll” by Marge Piercy you can already get a good sense of what the poem going to be about by just reading the title. The title of the poem gives off the idea that it is about someone who is expected to appear like a Barbie doll. This means that they are expected to be pretty and perfect in almost every aspect of their lives. That poem is pretty much about how a young girl grew up and was expected to hold up an image‚ which ultimately made her extremely self-conscious
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how when the barbie dolls first came out‚ the image of the perfect body began to surface into men and women’s minds. “Even for grown-ups‚ beauty ideal in 1960 was a Barbie-like woman with a small waist and large‚ firm breasts - the kind of figure that was difficult to achieve without a great deal of reinforcement” (Collins 30). This unrealistic representation of a woman’s body continues into 2017 when the media portrays women as sexual beings‚ but only if you weigh 120 pounds. The barbie doll was just
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The company that I chose to use as the basis for this assignment was Mattel‚ Inc. and Subsidiaries. They have their most recent financial statements available right on their website. This paper will analyze the disclosures related to cash and cash equivalents‚ receivables‚ and inventory. It will also identify the components of cash and cash equivalents. Cash and Cash EquivalentsThe balance sheet lists a balance for cash and equivalents at $997‚734 (in thousands). The disclosure for cash and equivalents
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What toy has everything anyone could ever ask for? (Pause for 2 seconds) If you are thinking of Barbie‚ then you are correct. Barbie was my favorite toy as a child and it still is for many little girls today. Today‚ I am going to talk about how Barbie was designed‚ how she has changed over the years‚ and how Barbie affects American culture. Here is Barbie’s story. In 1930‚ a young girl fell in love with a boy. The girl had high hopes of going off to college to become a success woman with a
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If the shoe doesn’t fit … “I call it ‘Barbie Doll Syndrome’– a 6 foot tall woman just doesn’t wear size 4 shoes. It’s abnormal‚ but we all want to look like Barbie‚” says fellowship trained orthopaedic foot surgeon Pam Davis‚ M.D.‚ Midwest Foot and Ankle Specialists‚ Davenport. “The typical problems I see are directly related to shoes that aren’t shaped like a person’s foot. Wearing shoes too small or those shaped in an unnatural way will cause deformities‚” she adds. Pamela Davis‚ M.D
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outgoing character with an outfit for every occasion. She’s Barbie. Today we will learn about this amazing doll and the affect she has had on toy industry. First we will examine the pink and perfect history of Barbie‚ then we will try on the many different characters in Barbie’s family‚ and finally we will hit the shelves to examine the marketing of Barbie merchandise. First we will examine the pink and perfect history of Barbie. Barbie was first introduced at the American International Toy Fair
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