Mattel Group Equity Valuation Jeremy Gilbert Angela Gorczyca Michael Innerebner Erin Kunselman Andrew Mead Mattel Valuation TA B LE OF CONT ENTS Executive Summary.................................................. 3 Business & Industry Analysis................................... 6 Industry Analysis .............................................................6 Five Forces Model...........................................................7 SWOT Analysis ..................................
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is important‚ the problem will be clarified. All of this data is reviewed and taken into consideration to review the objective and begin the innovation process. The second stage of the Osborn-Parnes Modle is to generate ideas. This is not a brainstorming session without boundaries‚ this is where ideas considered are possible solutions. By stretching and making connections‚ different combinations could present completely new innovative solutions. The third and final stage of the Osborn-Parnes
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suggestions with an open mind and implement as many worthy ideas as possible to further encourage open communication. Often employees volunteer to cut hours‚ share work (flex jobs) or identify areas in which the company is wasting money. There should be brainstorming sessions to determine if money is being wasted‚ and if there are areas that can be run more efficiently. Ideas to increase revenue through higher patient volume should also be explored. As a last resort staff should also be made aware that they
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1 e Conduct internet research on China. Are there any possible barriers that toy manufacturers from Europe and North America will need to consider? Describe and comment on the market entry approach Mattel initiated in China. Current status? What should Mattel do now in China? Internet Research on China Population 1‚349‚585‚838 (July 2013 est.) Age structure 0-14 years: 17.2% (male 124‚773‚577/female 107‚286‚198) 15-24 years: 15.4% (male 109‚922‚192/female 98‚325‚568) 25-54 years:
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camping outdoors or overcoming obstacles. While working as a team‚ you and your friends must also look out for each other by keeping in touch in case any them get injured‚ lost‚ or kidnapped. Problem Solving can also be associated with teamwork by brainstorming a solution viable to what situation you and your friends are dealing with. You should also be fair to your friendships by showing respect‚ show that you understand them‚ and be tolerant. Cut your friends some slack if they did something wrong
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played a role of college graduate‚ doctor‚ teacher‚ astronaut‚ presidential candidate‚ surgeon and business executive among others. Mattel realized that to suit the changing times‚ Barbie needed to look more assertive. In 1971‚ Mattel introduced” Live Action Barbie” to portray the liberated woman. Live Action Barbie had a trimmer figure than earlier Barbie’s. In 1974 Mattel introduced “Sweet Sixteen” Barbie. This Barbie was not glamorous as teenager during that period opted for less makeup and long hair
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doll-making. They have a ‘creative renewal programme’ for staff who feel they are losing their edge. Kearney Farm‚ an old farmhouse set in a 172 acre estate‚ is their own creativity ‘retreat’. It boasts its own art studio and regular creative brainstorming sessions are held there. It also organises research visits to overseas countries so that staff keep in touch with ‘emotions’ in different countries. However there is a hard edge and slogans on some office walls remind staff how much a card that
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to help you think about manipulating your subject in various ways. It can be used by yourself as well as with a group. You can use it‚ for example‚ when brainstorming to stimulate new ideas. SCAMPER is an acronym: S – Substitute C – Combine A – Adapt M – Magnify/Minify/Modify P – Put
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price position and start ‚ but after purchase it‚ the parents are bound to face follow-up to buy other clothing products linked to the Barbie doll‚ thereby it is enable to expand business ; in the aspects of global Marketing‚ at the initial period‚ Mattel adopted the regional strategy is highly successful. Differentiate the strategy by the different local or regional cultural‚ make products more easily blend into the local culture‚ so that consumers accepted it‚ especially in the toy market‚ parents
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Topic Two: Popular Culture The Nature of Popular Culture A popular culture is a phenomenon that has widespread appeal. In society and culture‚ it should be something with global appeal. Some examples are: Barbie; the Beatles; surfing; and reality TV. Distinguish Characters of Popular Culture Associated with Commercial Products The profit motive is a key factor in the spread of popular culture‚ e.g. Wiggles have CDs‚ videos‚ clothes and lunch-boxes. (Usually) Developing from Local‚ to a National
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