MATTEL: CRISIS MANAGEMENT or MANAGEMENT CRISIS Introduction In late 2006 and early 2007 a number of imports from China were found to pose health risks. In the most serious case the deaths of 200 people in Haiti and Panama were linked to syrup from China containing the chemical diethylene glycol used in antifreeze‚ British Airways withdrew Chinese toothpaste from its in-flight pouches for the same reason. Large quantities of imported dog food were found to contain the chemical melamine‚ resulting
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‘Mattel and the Toy Recalls’ (Case A) Related information: Mattel‚ Inc. is a toy manufacturing company founded in 1945 with headquarters in El Segundo‚ California. In 2010‚ it ranked #387 on the Fortune 500. The products and brands it produces include Fisher-Price‚ Barbie dolls‚ Monster High dolls‚ Hot Wheels and Matchbox toys‚ Masters of the Universe‚ American Girl dolls‚ board games‚ WWE Toys‚ and early-1980s video game systems. Mattel “designs‚ manufactures‚ and markets a broad variety of toy
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CASE STUDY: “Consumer Rights and Product Safety: Mattel” Who: Mattel‚ Early Light Industrial Co.‚ Hong Li Da‚ Lee Der‚ United States‚ European Union‚ China When: August-November 2007 Where: Honk Kong‚ China‚ United States‚ United Kingdom What: In 2007‚ a number of recalls affected Chinese products as diverse as toothpaste to pet food to toys. In the toy industry‚ companies such as R2 Corporation and Mattel‚ the largest toy-maker in the world‚ responded to safety concerns by recalling over
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Mattel Stephanie Amabile BUS 521 Mattel is the world’s #1 toy maker with more than 30‚000 employees and more than $4 billion in sales. A well-established core product portfolio has set Mattel’s established position in the toy market much higher than their competitors. Its products include Barbie‚ Fisher-Price toys‚ Hot Wheels and Matchbox Cars‚ American Girl dolls books‚ and licensed Disney and Sesame Street products are just a few that have helped them reach such great profits throughout the
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Culture and Organization | Mattel and the Toy Recalls | Responding to recall notice of Mattel’s character toys for lead paint violations | Paulina Gorczyca9/26/2011 | Mattel’s Toy Recall The toy industry is estimated to be a 71 billion dollar market in 2007 (pg.167) with approximately 880 competitive companies with its clear industry leaders. Mattel being number one toy making company in the world has been faced with several conflicts due to the industries strict jurisdiction under
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Mattel Barbie’s state of depression OVERVIEW Mattel‚ the largest toy company based on revenues‚ is the manufacturer of Barbie‚ Hot Wheels‚ Matchbox cars and board games. Barbie dolls (Mattel’s flagship brand) were introduced in 1959. With these dolls attracting 7 to 12 year old girls‚ different varieties of Barbie dolls were released into the toy market. Mattel dominated the toy market till the late 1990s. But in 2001‚ when MGM’s Bratz dolls were introduced‚ the realistic look of these
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Mattel Inc. Segmentation Tiffany Stoner MKT/571 August 04‚ 2014 Isaac Owolabi Abstract This paper is about the company Mattel and segmentation. It discusses the segmentation that the company can do for marketing their products. It will discuss demographic‚ psychographic‚ geographic and behavioral characteristics segmentations. The paper examine opportunities for a segmentation and what each segmentation means for the company. Mattel Inc. Segmentation
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Mattel SWOT analysis Strengths Strong brand portfolio. For the past 69 years Mattel has developed some well-known core brands such as‚ Barbie‚ Hot Wheels‚ American Girl‚ Thomas & Friends and Fisher-Price to become the largest toy company in the world (Hartline‚ M. & Ferrell‚ O.C.‚ pp. 458). According to the company one Barbie is sold every 3 seconds and at least 12 dolls are owned by girls between the age of 3 and six. Because of the high acceptance of the brand‚ Mattel has been able to maintain
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segment. Mattel has many well known brands in the marketplace such as Fisher-Price‚ Hot Wheels‚ and Barbie. To have the buyers informed‚ the company has to invest large capital in advertising and marketing. Without having this done to each product‚ these toys wouldn’t be successful as successful as they are exactly because of the popularity of these products‚ it is extremely difficult for new companies to compete in this industry. This advantage decreases the threat that new entrants for Mattel. -------------------------------------------------
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Case Study Mattel’s Toy Recall And Supply Chain Management Susita Asree5/11/2014 MGMT 516 By: Divangi Shah CWID: 802164541 Why do firms contract overseas for production of products they sell? Answer: The firms contract overseas for production of the products they sell to gain certain advantages from the different countries. One of the biggest advantages is cheap labor that cut down the cost of the products. To get the advantage of the cheap fuel prices and raw materials to make the products
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