bathroom scale permanently set at 110 lbs.‚[17] which would be around 35 lbs. underweight for a woman 5 feet 9 inches tall.[18] Mattel said that the waist of the Barbie doll was made small because the waistbands of her clothes‚ along with their seams‚ snaps‚ and zippers‚ added bulk to her figure.[19] In 1997‚ Barbie’s body mold was redesigned and given a wider waist‚ with Mattel saying that this would make the doll better suited to contemporary fashion designs.[20][21] "Colored Francie" made her debut
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By doing this a company such as Mattel ensures that it is giving consumers what they want and they are creating a strategy for their product. One of Mattel ’s biggest products is Barbie. Barbie was introduced by Mattel in 1959 and has been a big hit for the company since then. The Marketing Mix is a big aspect of Mattels’ success in selling Barbie (or in Barbie’s longevity). Product: The first step in Marketing Strategy is to select your target market. Mattel ’s target market for Barbie is
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Executive Summary Barbie has become one of the best selling toy brands in the world helping Mattel become one of the largest toy makers. Mattel has had much success with it popular Barbie dolls for over fifty years. However it seems every product has a life cycle and in recent years Barbie has begun to decline in popularity due to recent technological trends and stiff competition. Today young girls have become more interested in mp3 players and ipods rather than playing with dolls. At home and
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WSR Creative 11901 Santa Monica Blvd #515. • Los Angeles‚ CA 90025 • 310.837.7001 • f 310.837.3680 DAY 1 OF 1 MATTEL Client: WEDNESDAY AUGUST 21‚ 2013 Job Name: HOT WHEELS "ROUGH LIVES" 13039 Job # Mattel 333 Continental Boulevard Stage: Mattel Maple Stage El Segundo‚ CA 90245 El Segundo‚ CA 90245 Hospital Centinela Hospital Med Ctr Crew Parking: Telephone: 310.252.3300 Production Co: HVX200 2031 Maple Avenue CREW CALL: WSR 11901 Santa Monica Blvd. #515
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incorporated into every level‚ from supplier to customer. Negotiating a good contract is only a small part of accountability while the most important part is compliance. Each supplier must comply with obligations in the contract they signed. In the case of Mattel‚ the paint supplier did not comply with the regulations set out in the contract of only using lead-free paint. Supplier selection is very important as it is a means to reduce costs and limit the number of vendors. Once these suppliers are selected
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a company measures‚ calculates and controls their risk. Several well-known and successful companies illustrate the deployment of thoughtful risk management strategies in reducing the vulnerability to a variety of risks. The large toy manufacturer Mattel Inc. protects its assets from product liability claims through retention and Insurance while Johnson & Johnson utilizes the strategies of Insurance and Loss Control to manage certain risks .The massive Walt Disney Corporation employs the techniques
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demanding manner‚ and fierce drive resulted in Softkey wiping out competitors via acquisitions and scrapping products in these companies’ software portfolios that didn’t sell. He later sold the company in 1999‚ for $4 billion. Sales and earnings for Mattel soon dropped‚ and
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known as “Lilli.” Ruth discovered Lilli while shopping in Switzerland and brought her home for her daughter to play with. This inspired Ruth to create an adult doll made specifically for little girls. Handler eventually had Jack Ryan‚ an executive of Mattel‚ purchase the rights for Lilli and make a deal with the company to create a doll similar to Lilli. The new doll would have a more “soft” look and didn’t look as made up with makeup as Lilli. Finally‚ in 1958‚ the new doll‚ Barbie Millicent Roberts
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BUSINESS CRISIS MANAGEMENT HO CHI MINH CITY UNIVERSITY OF EDUCATION ENGLISH DEPARTMENT MANAGEMENT THESIS Business Crisis Management SUBMITTED BY: HOANG TRAN QUYNH NHU SUPERVISOR: MRS. NGUYEN THI NGAN HA‚ MBA PLAGIARISM STATEMENT I certify that this assignment/report is my own work‚ based on my personal study and/or research and that I have acknowledged all materials and sources used in its preparation. Signature _______________________________________________________________
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One of the latest recalls involves two companies‚ which are the Ford Motor Company and Firestone. About 290‚000 Firestone tires will be replaced on Ford cars; this action was taken after several accidents happened. Some of the accidents were associated with the death of the drivers. Firestone and Ford Motor’s reputation and public image were affected after this recall (Hakim‚ 2004). Newsweek specified that some of the worst companies in the plant are companies that concentrate on utilities. Peabody
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