"Mattel brainstorming" Essays and Research Papers

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    emotional and mental situations (Toy Industry Inc.‚ 2007). Toy industry has good impact of e-commerce and e-business. Nowadays in all over the world there are so many toy companies have their own website and sell their products online like Mattel Inc‚ Fisher Price etc. It generates more revenue on the internet. They use both e-commerce and e-business for developing their business. Kalakota and Whinstones (1997) tell four different types of perspectives for e-commerce: (1) A communication

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    exchange for the legislation of paying teenager employee 20% less than federal minimum wages. Later‚ it was classified as McDonald’s most disastrous cases of bad business ethics. Moreover‚ the crisis of Mattel manufacturing hazardous dolls which contained 180 times than the legal limit of lead content. Mattel have to recall it and face legal battles due to its unethical business action. These two show that companies which decide to apply unethical business actions eventually result in loss of profit.

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    Home Depot Case

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    " a Home Depot spokeswoman said of China. Mattel Inc. shut its China­based Barbie flagship store in March of last year after it learned that Chinese parents would rather have their children read books than take a doll for a spin in her plastic Corvette. Best Buy Co. closed its nine China outlets in February 2011 after discovering that Chinese consumers needed washing machines and air conditioners more than espresso makers and state­of­the­art surround sound stereo systems. A spokeswoman for Mattel said the toy company is still selling Barbie in China

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    Memo To: CEO of Toy Company From: Elementary Division Manger CC: Executive Team Date: 07/23/2011 ------------------------------------------------- Re: Discussion on the process of selecting decision alternatives for the whistle issue of the toy company‚ evaluating the advantages‚ disadvantages‚ legal‚ financial and ethical considerations involved in the various alternatives. The purpose of this memo is to outline three possible decision alternatives to address the problem of small lead

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    explain how the development of strategy at the Group reflects the key characteristics above: * Strategic position: three emerging trends in LEGO external environment influenced its strategy: (1) strong competition from existing companies (e.g. Mattel and Hasbro)‚ (2) threats posed by new entrants offering advanced digital products (e.g. Sony and Nitendo) and (3) as a result of children maturing earlier‚ the age spam during which they play LEGO products was getting shorter. To mitigate these threats

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    Walt Disney Csr

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    Corporate Social Responsibility for the Walt Disney Company Analysis: Is The Walt Disney Company Socially Responsible? In my studies of The Walt Disney Company‚ I have found them to be a socially responsible company. The definition of corporate social responsibility goes as follows: “Corporate Social Responsibility is seriously considering the impact of the company’s actions on society.” (Carroll & Buchholtz‚ pg 30). According to The Walt Disney Company’s website (WWW.Disney.com/corporate) the

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    barbies

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    Monica Hershman Mr. Fried SUPA English 12 12/19/13 Barbie Dolls Starting from 1959‚ the revolution of Barbie Dolls have had serious affects today’s society‚ especially with women. They have been more than controversial‚ sparking debates throughout the world. Today‚ Barbie’s are beginning to change‚ but long ago they were the idols of many young girls. Having Barbie as an idol seems ideal‚ but has had nothing but negative affects on girls self confidence their self esteem. Barbie’s have presented

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    Barbie is a bad role model

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    Topic: Barbie is a bad role model for young children. Specific purpose: To persuade my COMM 110 class that Barbie has a negative influence on young children. Central idea: Barbie is a bad role model for young children‚ because of Barbie’s unrealistic body proportions and unattainable lifestyle. Young girls become aware of their physical appearance and become insecure‚ and this can lead to long term effects. INTRODUCTION Attention-getter: According to an article by Sloan Crosley‚ the

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    Course Pack

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    Class 13‚ Monday‚ March 5th Global Forces of Change and Industry Dynamics Case I Li & Fung: Beyond “Filling in the Mosaic‚” 1995 – 1998 In early 1998‚ William and Victor Fung had to review their business‚ the Li & Fung Group‚ to plan for the next three years. Examine strategic and organizational issues including company culture‚ international expansion‚ and venture capital projects. Discussion Questions: 1. How is Li & Fung able to maintain margins three times those

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    Marketing and brands

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    _______________________________________________________________ _______________________________________________________________ Report Information from ProQuest 12 February 2014 11:33 _______________________________________________________________ 12 February 2014 ProQuest Table of contents 1. Discordant retail brand ideology in the House of Barbie.............................................................................. 1 Bibliography................................

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