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    Overview of the global pharmaceutical industry In 2003‚ Britain’s Guardian newspaper commented that‚ “on the face of it‚ the global pharmaceutical industry looks like the epitome of a modern‚ mature industry that has found a comfortable way to make profits by the billion: it ’s global‚ hi-tech‚ and has the ultimate customer‚ the healthcare budgets of the world ’s richest countries.” Guardian sept 2003 The global pharmaceutical industry is nowadays made up of thousands of companies contained in

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    Product Life Cycle

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    PRODUCT LIFE CYCLE: - Successful new products may not last forever‚ during its life. Sales /profits generated for by-product may vary. - Variance depends on the market demand for product changing needs level is described by demand cycle curve such as: - Demand may also decline due to a change in technology. - Based on demand for a product it may be possible to create a concept that provides insights of the product’s competitive dynamics. This is called PRODUCT LIFE CYCLE. - PLC concept

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    PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have

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    Criminalizing Conduct: Harm Principle Re-considered Synopsis To criminalize a certain act is to declare that act illegal and devise sanctions in response to that act. This process of criminalizing an act is a rather extreme form of censuring whereby that particular conduct is made both unlawful and punishable. Hence‚ on what basis do we make the colossal leap in distinguishing what is wrong from what is right‚ and what should be prohibited from what should be allowed? The proceeding paragraphs

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    Problem Identification Doug Friesen‚ Toyota Motor Manufacturing‚ U.S.A. (TMM)’s manager of assembly‚ has an urgent issue on hand. His focus on current production and on manufacturing the needed quota for suppliers has led to deviation from Toyota Production System (TPS)’s core competency of lean manufacturing. Because Friesen holds an important position as manager of assembly‚ this deviation has trickled down to his employees and possibly even their suppliers. He must now work to quickly resolve

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    The Global Pharmaceutical Industry In the pharmaceutical industry market segments can be found depending on the criteria used. For example‚ geographically there are three main market segments (the Triad accounting for 80% and with the strongest growth): The United States of America‚ Europe and Japan with the main future segment being the least developed countries. Another way of classifying the market segments that the pharmaceutical industries face is by those products directed to primary care

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    Product Life Cycle

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    PRODUCT LIFE CYCLE (PLC) (Compiled by Deep Banerjee‚ Marketingpundit.com) Product Life Cycle (PLC) is based upon the biological life cycle. For example‚ a seed is planted (introduction); it begins to sprout (growth); it shoots out leaves and puts down roots as it becomes an adult (maturity); after a long period as an adult the plant begins to shrink and die out (decline). The conditions under which a product is sold will also change over time. The Product Life Cycle refers to the succession of stages

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    Answer#1 First Six-Months Price Variance Efficiency Variance Sales-Volumn Variance AQ*AP AQ*SP SQ*SP Static Q*SP Raw Materials 590000*3.867=2281000 79000F 590000*4=2360000 104000U 188000*3*4=2256000 144000F 200000*3*4=2400000 Direct Labor 400000*11=4400000 $- 400000*11=4400000 264000U 188000*2*11=4136000 264000F 200000*2*11=4400000 Spending Variance Efficiency Variance Never a Variance Actual Input

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    During the second half of the year‚ the company increased the price of the goods. As a result the company suffered a decrease in sales but its total revenue increased due to the increasing prices. This could be explained by the fact that the company did not maximize its profit during the first half of the year‚ the price and sales of the company is not at equilibrium and products are being sold at a price lower than equilibrium. At the second of the year‚ due to an increase in price the sales volume

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    Mattel Marketing Case Study

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    Marketing MBA Fall 2013 Mattel Individual Case Report I. Executive Summary MattelInc. (Mattel or ’the company ’) designs‚ manufactures and markets toys across the globe. The company operates in the Americas‚ Europe and the Asia-Pacific region. Headquartered in El Segundo‚ California‚ and the company employs approximately 30‚ 000 people as of December 31‚ 2012. Mattel has some of the highly recognized brands in the toy industry‚ with its core brands providing strong sales

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