Case Summary: Mattel‚ Inc has the vision of being the world’s premier toy brand‚ for the present and the future. It currently sells products in over 150 nations. The company was founded in 1945 by Harold Matson and Elliot Handler. It has gone to be 30‚000 employees strong working in 43 countries. Mattel‚ Inc includes a number of toy brands such as Barbie‚ Fisher Price‚ Hot Wheels‚ American Girl‚ Tyco‚ and others. In 2008‚ the company was recognized by FORTUNE magazine as one of the “100 Best
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Mattel‚ Inc. is the largest toy company in the world. This largest toy company in the world was founded by Harold Matson and Elliot Handler in 1945‚ as they started to produce picture frames. However it was Elliott Handler who had a visionary of a side business in dollhouse furniture out of the converted garage (Mattel). As a top company‚ the primary activities of Mattel are to design‚ manufacture‚ and market the toys. As the company’s sales growing slowly‚ Mattel started to produce varieties of
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Guide for Mattel Licensees GLOBAL MANUFACTURING PRINCIPLES QUALITY &SAFETY PRODUCT INTEGRITY “Create and sustain competitive advantage through safety and quality from concept to consumer” GLOBAL MANUFACTURING PRINCIPLES PRODUCT QUALITY AND SAFETY NEXT STEPS for LICENSEE ACTION Mattel is committed to providing fair and safe working conditions and quality and safe merchandise to our customers. As a Licensee of Mattel-branded product‚ you have an important role in ensuring that working
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Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. The company must build on its heritage‚ while defending itself from threats. At the same faced with maintaining its market position in the face of many changes in their target market. Situational Analysis STRENGTHS Strong Products
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Mattel toy recall Discussion Questions 1. How could Mattel have allowed these problems to happen? Aside from simply not using Chinese suppliers‚ could Mattel have avoided the toy quality/safety problems to begin with? Explain your answers. 2. Were Mattel’s responses to the toy recalls appropriate? Why or why not? 3. As supply chain trading partners‚ what responsibilities do Mattel and Early Light have towards one another? Should Mattel continue to use Early Light as a supplier-partner
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Simplifying Vendor Selection Process Contemporary companies rely on outsourcing for success in today’s competitive marketplace‚ and selecting a vendor is now as important a process as developing new products. Products and services are selected for cost‚ requirements‚ overall quality‚ stability of the supplier‚ time-to-market and traditional partnerships. The purchase approval process often involves more than one criteria and one opinion and requires the establishment of a broad-based team to
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rather economic issues like not being able to save. For many‚ the street was all about survival; getting enough to see you through the day. As one respondent recounts: “I make enough for my daily use. I cannot say anything in particular about other vendors but with my
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Single Vendor 1. The vendor structures the products to be compatible minimizing problems with each other which results in advantages like no double data entry‚ more cross-application features and faster processing speeds. 2. Get new features sooner as the vendor is known and one can avoid spending long time on preflight checks 3. Save time in the procurement phase 4. Vendor will have to take more responsibility as the whole set up is done by it so it cannot play any blame game with other vendor’s
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Hanze University International business School Daniel Prieto MBA 2008/09 Operation Management: Dell 1 Introduction Dell is a technological sales company which performs their business in the whole world as is possible to see in the following diagram. With a net revenue of $61‚133‚000‚000 is the second largest computer manufacturer company in the word and the number one in United States. Dell focuses on Business to Business(B2B) and Business to Consumer(B2C) commerce to satisfy their business
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Mattel in China Introduction : Mattel is an American company Specialized in toys and games‚ founded in 1945 by Harold Matson and Elliot Handler. It is a global leader in icts sector. It manufactures MOST icts of toys in China. Mattel is a consistant name of "Matt" Matson Harold nickname‚ and "El" in Elliot. Mattel brands include Barbie‚ Big Jim‚ Fisher-Price‚ Hot Wheels‚ Magic 8 Ball‚ The Masters of the Universe‚ Matchbox and Polly Pocket Publishes games and Othello‚ Scrabble (except North
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