Children Toys Impression Children’s toys do create social and emotional problems due to the design of the toy‚ the level of violence‚ and the message the toy sends mentally. Without realizing it‚ the design of a toy is a way of creating emotional problems among children. First‚ let’s start off with Barbie. Barbie was invented in 1959 by a young lady named Ruth Handler. Barbie became one of the most distinguished dolls‚ due to her beauty and figure. Barbie was engineered with a very small waist‚
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Many people tend to have a strong opinion one way or another on what type of toys their children are allowed to play with. Some people believe it can even affect their children’s sexuality if they play with a toy that isn’t for their gender. For example some people believe a young boy playing with Barbie’s can make him gay or feminine. And new “groundbreaking” commercials like the Moschino Barbie commercial with a young boy who is acting stereotypically feminine‚ can reinforce these stereotypes
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illustration on the appendix 1 demonstrates that Mattel Inc.‚ was in the leading position in market share among the members in the European Union in 2011. Followed by Lego which owns a total market share on 8.32 %‚ which is approximately 1.76 % lesser then Mattel Inc. Additionally‚ it was only a very short brief for Mattel Inc.‚ to be in this position‚ as a recent article from September 2014 highlights Legos which has left their competitor‚ Mattel Inc. behind. With this in mind the success relies
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(2007). Mattel: Recalls Are The Least of Its Problems. Retrieved from http://money.cnn.com/2007/10/15/news/companies/mattel_call/index.htm Lipsher‚ M. Earnest‚ L. and Kim‚ V. (2007‚ December). Lead found in toy jewelry. The Los Angeles Times. Retrieved from http://www.ceh.org/storage/cehca/documents/LAT_12.13.07.pdf Mattel (1999) Annual Report. Retrieved from http://files.shareholder.com/downloads/MAT/1189599211x0x228945/6D5E2393-4CE5-49DE- BC1C-E2B20D373895/1999_annual_report.pdf Mattel (2009)
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The previous crisis of Mattel included that the products were tainted with lead paint and that some of the products had loose little magnets. Both of these faulted products could have caused harm to the children. This is why it was decided to recall all these products and take measured to prevent this from happening in the future. Various stakeholders were affected by this crisis‚ for example parents‚ children‚ manufacturers and investors. Which is why Mattel had to come with a strong crisis communication
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The company that I chose to use as the basis for this assignment was Mattel‚ Inc. and Subsidiaries. They have their most recent financial statements available right on their website. This paper will analyze the disclosures related to cash and cash equivalents‚ receivables‚ and inventory. It will also identify the components of cash and cash equivalents. Cash and Cash EquivalentsThe balance sheet lists a balance for cash and equivalents at $997‚734 (in thousands). The disclosure for cash and equivalents
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Based in California‚ Mattel‚ Inc. designed‚ manufactured‚ and marketed a broad variety of toy products. The company’s core product lines included Barbie fashion dolls‚ Hot Wheels die- cast vehicles‚ Fisher-Price preschool toys along with Disney toys and games like Scrabble (Johnson‚ 2010). Summer of 2007‚ Mattel‚ a global leader in toy manufacturing was faced with a tough challenge of restoring their consumer confidence following several recalls of their toys made in China. Mattel known for possessing
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A JOURNAL OF SOCIAL & RELIGIOUS CONCERN Volume 15 No. 4 ADVERTISING‚ PROPAGANDA AND ETHICS | CONTENTS | AFRICANEWS HOMEPAGE | EXERCISE YOUR MORAL JUDGEMENT THROUGH THE WAY YOU BUYRenato Kizito Sesana | One would not ordinarily associate violence with doing one’s shopping. Certainly‚ a little hostility may sometimes occur while we stand in line at a supermarket‚ and on some occasions‚ when there is scarcity of goods‚ shopping often brings out the worst in people as they rush to find the
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of experience Mattel Inc.‚ the biggest name in the toy industry‚ is one name that is synonymous with longevity. Barbie‚ Mattel’s flagship product has survived decade after decade; through extreme social change and relentless economic conditions‚ the Barbie product has survived. The global toy industry is fiercely competitive. Competition comes from the whole spectrum‚ low cost an highly differented. The success that Mattel has experience is due largely in part to the fact that Mattel Inc. has an effective
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violate business ethical values. Background Mattel founded in 1945 is one of the largest toy companies in the world (Fortune‚ 2008). Although Mattel is a major toy company‚ there are many unethical issues found. Firstly‚ Mattel`s products contained lead paint and tiny magnets that could be swallowed (Mauro‚ 2007). Secondly‚ Mattel recalled toys frequently as there were five recalls in less than a year (Mattel.com‚ 2010). Thirdly‚ the packaging of Mattel`s product contributed to rainforest destruction
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