assignment we will analyze the Mattel case and discuss the actions of the company regarding the behavior and actions in conjunction with the Global Manufacturing Process that was implemented. Breaches of the two business ethics elements of integrity and egoism will be assessed. Within the discussion I have identified the virtues prudence‚ justice‚ fidelity‚ and courage that were largely violated by the Mattel organization and how it affected the employees of Mattel. We will discuss the implications
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HD Student Assignment for HC2121 in Trimester 1‚ 2010 2. How effective has Mattel been at encouraging ethical and legal conduct by its manufacturers? What changes and additions would you make to the company’s Global Manufacturing Principles? ____________________________________________________________ __ ‘Good ethics is good business and bad ethics is bad business are connected’ (Burton & Goldsby 2010). Mattel has been quite effective at encouraging ethical and legal conduct. It has developed
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2. 1 Current Ratio Table 1: Current Ratio of Mattel in 2010‚ 2011 and 2012($ thousands) |Year |Current Ratio =Current Assets/Current Liabilities | |2010 |$3‚226‚610/$1‚350‚282=2.39 | |2011 |$3‚443‚707/$1‚038‚928=3.31 | |2012
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three on Mattel I couldn’t help but notice how similar a case study this was to another multinational corporation (MNC). That corporation is Nike. It seems that around the time I was entering my teenage years more and more corporations where being placed under this microscope. This was a direct correlation of globalization. Every industry leader has gone through this as a result of being a industry leader and a trailblazer in globalization; Wal-mart in retail‚ Nike in shoes and Mattel in toys
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while putting end users at risk. CITATION NNa14 \l 1033 (ab‚ 2014) Mattel began to get noticed for making such hazardous toys such as the Barbie Doll when they started to use cheaper outside sourcing in China to manufacture some of their toys. Once the toys where finished by the manufacturer and sent back to Mattel research showed that dolls had poorly attached small magnets the could perforate in the intestines of swallowed. Mattel decided to recall these dolls because they became a major hazard
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bathroom scale permanently set at 110 lbs.‚[17] which would be around 35 lbs. underweight for a woman 5 feet 9 inches tall.[18] Mattel said that the waist of the Barbie doll was made small because the waistbands of her clothes‚ along with their seams‚ snaps‚ and zippers‚ added bulk to her figure.[19] In 1997‚ Barbie’s body mold was redesigned and given a wider waist‚ with Mattel saying that this would make the doll better suited to contemporary fashion designs.[20][21] "Colored Francie" made her debut
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By doing this a company such as Mattel ensures that it is giving consumers what they want and they are creating a strategy for their product. One of Mattel ’s biggest products is Barbie. Barbie was introduced by Mattel in 1959 and has been a big hit for the company since then. The Marketing Mix is a big aspect of Mattels’ success in selling Barbie (or in Barbie’s longevity). Product: The first step in Marketing Strategy is to select your target market. Mattel ’s target market for Barbie is
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Executive Summary Barbie has become one of the best selling toy brands in the world helping Mattel become one of the largest toy makers. Mattel has had much success with it popular Barbie dolls for over fifty years. However it seems every product has a life cycle and in recent years Barbie has begun to decline in popularity due to recent technological trends and stiff competition. Today young girls have become more interested in mp3 players and ipods rather than playing with dolls. At home and
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WSR Creative 11901 Santa Monica Blvd #515. • Los Angeles‚ CA 90025 • 310.837.7001 • f 310.837.3680 DAY 1 OF 1 MATTEL Client: WEDNESDAY AUGUST 21‚ 2013 Job Name: HOT WHEELS "ROUGH LIVES" 13039 Job # Mattel 333 Continental Boulevard Stage: Mattel Maple Stage El Segundo‚ CA 90245 El Segundo‚ CA 90245 Hospital Centinela Hospital Med Ctr Crew Parking: Telephone: 310.252.3300 Production Co: HVX200 2031 Maple Avenue CREW CALL: WSR 11901 Santa Monica Blvd. #515
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incorporated into every level‚ from supplier to customer. Negotiating a good contract is only a small part of accountability while the most important part is compliance. Each supplier must comply with obligations in the contract they signed. In the case of Mattel‚ the paint supplier did not comply with the regulations set out in the contract of only using lead-free paint. Supplier selection is very important as it is a means to reduce costs and limit the number of vendors. Once these suppliers are selected
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