A. SWOT Analysis Founded and developed by Stanford graduate Debbie Sterling in 2012‚ Goldieblox has made it its main purpose to “get girls building”. By tapping into girl’s imaginations and creative thinking by using stories and construction sets‚ Goldieblox wants to give girls the confidence and boost they need to “disrupt the pink aisle” and inspire a future generation of female engineers. Better said by Sterling: “My head literally started spinning and I was so disappointed there weren’t things
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1111275030 1010313030 Lego builds yet another record profit to become world’s top toymaker Summary: Lego‚ the most familiar brand name for children’s toys‚ has re-established its position into the world’s most profitable toy maker ahead of Barbie’s Mattel. But a decade ago‚ this Danish company was struggling highly to sustain in the industry as sales were declining at the rate of 26% each year. After replacing the CEO‚ the company has been able to increase its profit and break their records through
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Laura Walker 10/20/2014 Rhetorical Analysis of ‘What’s Wrong with Cinderella’ By Peggy Orenstein Using personal experience‚ Peggy Orenstein‚ discusses the impact businesses such as Disney and Mattel have on reinforcing gender roles. The fact that she is a mother discussing her own struggles gives the piece a more casual and personal tone. She is speaking to those like her. Having a conversation with the readers causes the piece to be well-rounded. While she does not address the reader directly
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formats had emerged in the marketplace to challenge the discount department store format. Outlets known as "Malls without walls" opened up. Suppliers: Grocery & General Merchandise- Pepsico‚ Kimberly Clark‚ Rickett Benkiser‚ Kraft‚ Danone‚ Mattel etc. MACRO-ENVIRONMENTAL FACTORS Economic Environment:  1980s & early 1990s- eras of economic uncertainty for retailers‚ many retailers negatively affected.  Increased competitive pressures‚ sluggish consumer spending‚
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Lawrence Herrera Miss Magdalena Quiroz COSC – 1301- W60 2 24th April 2011 Evolution of Game Consoles Gaming consoles have come a long way from where they started. There was many variations of the game Pong to 3D realistic environments. From the start as a simulator all the way down as way of exercising. There were many consoles at the beginning‚ and then through time it came down to a final three top selling companies. Every gamer‚ close to the age of thirty and over‚ has seen the generations
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1- HISTORY OF LEGO I will be responsible for starting the presentation. In my part‚ I will begin by introducing the group’s members and saying what everyone is going to talk about. Secondly‚ I will begin by introducing our partners in LEGO to have a global information of the company‚ short but clear. I will talk about the history of the company‚ beginning‚ growth‚ expansion and current affairs. Later I’ll do a little description of their products‚ kind of them‚ why kids likes them‚ what
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January 2012. Kotler‚ P.‚ (1988) Marketing Management: Analysis Planning and Control‚ Prentice-Hall KPMG LEGO Universe. (2011). Game Closing Questions. Available: http://universe.lego.com/en-us/help/faq.aspx?id=359551. Last accessed 5th Janauary 2012. Mattel. (2012). Barbie Home. Available: http://www.barbie.com/. Last accessed 5th January 2012 McKinsey Growth Pyramid Mintel. (2010). Toy Retailing - UK - December 2010. Available: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=480969
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Introduction Founded in 1932‚ the LEGO Group is a privately held company headquartered in Billund‚ Denmark. The vision of Lego Group is to “inspire children to explore and challenge their own creative potential”[1] Lego now ranks 4th in the world as a toy manufacturer. The Lego Group employs nearly 9‚000 workers and its own product‚ Lego Brick can be found in over 130 countries. The financial performance of Lego declined drastically through the 1990’s and early 2000’s. In 2004‚ the company accumulated
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Conflict‚ Cooperation and Competition Channel conflict is generated when one channel member’s actions prevent another channel member from achieving its goal. On the other hand‚ channel coordination occurs when channel members are brought together to advance the goal of the channel‚ as opposed to their own potentially incompatible goals. There are three pertinent issues to be examined here: Types of Conflict and Competition‚ Causes of Channel Conflict and How to Manage Channel Conflicts. Case
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released‚ sporting several tattoos. It has been said that Generation X is the “Body mod” generation‚ and so the researcher was curious as to what society’s reactions were to these permanent markings. Figure 1.5: Tattooed Mattel Barbie‚ released in 2011 Figure 1.5: Tattooed Mattel Barbie‚ released in 2011 The topic selected for the Society and Culture assignment was‚ the views that society holds against adolescents with body modifications‚ and was assessed by a questionnaire of 51 yes/no questions
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