(13‚065) 4‚160 2010 16‚014 (10‚899) 3‚718 2009 11‚661 (8‚659) 2‚204 2008 9‚526 (7‚522) 1‚352 2007 8‚027 (6‚556) 1‚028 9‚374 8‚365 7‚286 5‚388 4‚199 Today the LEGOGroup is the third largest toy manufacturer in terms of sales: 1. Mattel (Barbie‚ Hotwheels‚ WWE‚ etc) 2. Hasbro (Transformers‚ NERF‚ Sesame Street‚ Playdoh etc) 3. The LEGO Group 4. Bandai-Namco (Power Rangers‚ Strawberry Shortcake‚ BEN 10.etc) 5. TOMY-Takara (BeyBlades‚ atomic pin ball‚ Jenga‚ etc) LEGO’S PRODUCTS
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1) The marketing mix consists of 4P’s. Explain how each part of the mix can be used to stimulate a response from the chosen target market. The 4P’s‚ price‚ product‚ place‚ and promotion that make up the marketing mix play a vital part in stimulating a response from the chose target market. These will ultimately be the deciding factors as to whether the target market will purchase the product or not. Although there are 4P’s‚ most companies will look a bit further to the 7P’s in order to stimulate
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India & China are two emerging economies is the world market‚ they have made a huge impact in trade within and outside ones own country. But China has reached the masses in India with their cheap imports‚ Direct and indirect‚ the direct one pertains to the goods coming through proper channels and in a legal way and finding its way into the Indian shops. As Indian market is price-oriented‚ Indian companies & Manufacturers feel threatened by their Chinese counterpart. Advantages and disadvantages
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The success of LEGO Question 1 LEGO was once at the brink of collapsing in 2004 due to bankruptcy but the toy making company made a turnaround and today it is among the most powerful brands in the world. The company was founded by Ole Kirk Christiansen in 1932 in Denmark. Ole was carpenter who decided to make toys out of wood. Over the years‚ the company tried producing a variety of goods including watches and clothes aiming at becoming a lifestyle brand which made LEGO lose its identity and to grow
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CHAPTER 2 Consumer Research LEARNING OBJECTIVES After studying this chapter students should be able to: 1. Compare the differences between customer research and marketing research. 2. Describe the differences between quantitative research and qualitative research. 3. Understand the use of positivist and interpretivist research. 4. Describe the steps in the consumer research process. 5. Explain the difference between primary and secondary research. 6. Discuss the differences between
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Case study 2 China’s managed float Summary During the year 1994‚ China pegged its currency‚ Yuan to US dollar at an exchange rate of $1=8.28 Yuan. The exchange rate policy was implemented to prevent balance of payment crisis and US is considered as one of the most influential currency in the global market. By this method‚ China gain rapid economic growth and foreign capital inflows. The stable and lesser risk have attracted many foreign company to invest in china as they can plan and make decision
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In our society‚ there are norms of what is considered to be feminine and what is to be considered masculine‚ but how are these norms constructed? Through the use of toys‚ books‚ and clothing‚ children are socialized into their “appropriate” gender. These objects provide influence over behavior and appearance‚ showing boys and girls what is appropriate for each gender. After some investigation it was found that the toys‚ books‚ and clothing that children use not only foster the norms of gender
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High school is a difficult time for kids today. Peer pressure to drink‚ use drugs and have sex is just one of the things our children have to face each day. Another major decision those same kids have to face is whether or not to go along with their friends and get a permanent body decoration by way of tattooing or piercing. Although it is their body‚ teenagers’ should wait until they are adults before making a decision on a permanent body decoration. A tattoo is a picture or word placed into
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Dolls A doll is a model of a human being‚ often used as a toy for children. Dolls have traditionally been used in magic and religious rituals throughout the world‚ and traditional dolls made of materials like clay and wood are found in the Americas‚ Asia‚ Africa and Europe. The earliest documented dolls go back to the ancient civilizations of Egypt‚ Greece and Rome. Dolls being used as toys was documented in Greece around 100AD. They have been made as crude‚ rudimentay playthings as well as elaborate art
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The history of Barbie’s trace back to the 1950’s. Dolls have generally changed in size and appearance over the years. Growing up every holiday‚ birthday or Christmas I would want a new doll. My mother was the same way‚ as soon as she found out she was having a daughter she found all her old dolls to pass on. My favorite doll she passed down to me was her Barbie. Barbie dolls were the coolest dolls because they had different hair and different eye colors. Still to this day Barbie’s have been produced
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