Global Toys & Games Industry The global toys and games industry is expected to hit the $100 billion mark by 2015‚ according to research from Global Industry Analysts. In recent years the market has been influenced by changing consumer tastes‚ with children opting for more sophisticated video games and electronic toys. Children are also becoming increasingly accustomed to changing toys more frequently. This means toy and game manufacturers are obliged to introduce new products on a regular
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"Mirror‚ Mirror on the wall‚ who’s the fairest of them all?" At a young age‚ every kid has been taught that image plays an immense role in how we perceive ourselves. In today’s society‚ we are bombarded with many expectations infused in the media like advertisements‚ movies‚ and the internet that have negative influences on the youth. Girls receive Barbies and Polly pockets‚ while boys receive WWE wrestling action figures that‚ as a result‚ epitomize how the ideal body is supposed to look. Many agencies
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following. In the 1970-1980 decades‚ environment was hostile. There was a huge oil crisis‚ and there were too much difficulties. However‚ LEGO maintained its philosophy‚ and their image of unique and iconic brand. Competence was also hard‚ with Mattel and Hasbro in the market‚ but LEGO sustained its powerful position. If we focus‚ for example‚ in the strategy that they carried out between 1995 and 1998‚ an interesting fact is that their objectives (become the best known global brand‚ increase
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The External Environment The external organizational environment includes all elements existing outside the boundary of the organization that have the potential to affect the organization. This environment includes competitors‚ resources‚ technology‚ and economic conditions that influence the organization. The organization external environments are having 2 layers: • General environment: The outer layer that is widely dispersed and affects organization indirectly. It includes
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The Negative Impact of Advertising to Children As citizens in the modern world‚ we are used to being bombarded with over 3‚000 advertisements over the course of our day (American Academy of Pediatrics‚ 2006). Advertisements are so common that we often do not realize we are viewing them. Originally‚ an advertisement was a way to reach the world. In the early days of television‚ the programming had to be entertaining for many demographics‚ because there were only a few channels that targeted a mass
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European Journal of Scientific Research ISSN 1450-216X Vol.27 No.3 (2009)‚ pp.358-371 © EuroJournals Publishing‚ Inc. 2009 http://www.eurojournals.com/ejsr.htm Crisis Management- A Case Study on Mumbai Terrorist Attack Manisha Shekhar Centre for Strategic Analysis & Research Deptt. of Electronics & Communication Dr. M. C. Saxena college of Engg. & Technology‚ UPTU‚ Lucknow‚ India E-mail: manisha.shekhar123@gmail.com Tel: +91-0522-4095700; Fax: +91-0522-4095730 Abstract This paper examined the
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BUSIENSS PLAN FOR TOY SHOP BUSINESS PLAN KIDZONE TOY STORE Submitted by: Ajit Mangarulkar Vishwanath Patil Piyush Borde Kunal Dalal Yogendra Bhosale Rahul Tayade Overview of the Industry INTRODUCTION The toy industry mainly concentrated in and around the metropolitan cities of New Delhi and Mumbai in India‚ is characterized by small-scale establishments. Of late‚ the toy industry has been internationalized. The application of new materials and technologies have added value
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toy companies in the United States • diversification for reducing sales and profit volatility - only for the biggest companies Sales of Coleco and its Major Competitors • In millions USD 1400 1200 1000 800 600 400 Coleco Hasbro Kenner Parker Mattel Tonka 200 0 Company Analysis Sales growth 40‚00% 30‚00% 20‚00% 10‚00% 0‚00% -10‚00% -20‚00% -30‚00% -40‚00% 1983 1984 1985 1986 1987 Company Analysis Current ratio 3‚00 2‚50 2‚00 1‚50 Very fluctuating 1‚00 0
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Shoppers Stop opened stores in Amritsar‚ Bhopal and Aurangabad. Products Shoppers Stop retails products of domestic and international brands such as Louis Philippe‚ Pepe‚ Arrow‚ BIBA‚ Gini & Jony‚ Carbon‚ Corelle‚ Magppie‚ Nike‚ Reebok‚ LEGO‚ and Mattel. Shoppers Stop retails merchandise under its own labels‚ such as STOP‚ Kashish‚ LIFE and Vettorio Fratini‚ Elliza Donatein‚ Acropolis etc. The company also licensees for Austin Reed (London)‚ an international brand‚ who’s men’s and women’s outerwear
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------------------------------------------------- Shopper’s Stop From Wikipedia‚ the free encyclopedia Shoppers Stop | | Location | Mumbai‚ Navi Mumbai‚ Delhi‚Chennai‚ Coimbatore‚ Jaipur‚Bangalore‚ Hyderabad‚ Pune‚Kolkata‚ Bhopal‚ LucknowIndore | Opening date | 1991 | Developer | K. Raheja | Management | B.S. Nagesh (Customer Care Associate & Vice Chairman) Govind Shrikhande (Customer Care Associate‚ President &CEO) | No. of stores and services | 34[1] | Parking | Valet
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