Mattel SWOT analysis Strengths Strong brand portfolio. For the past 69 years Mattel has developed some well-known core brands such as‚ Barbie‚ Hot Wheels‚ American Girl‚ Thomas & Friends and Fisher-Price to become the largest toy company in the world (Hartline‚ M. & Ferrell‚ O.C.‚ pp. 458). According to the company one Barbie is sold every 3 seconds and at least 12 dolls are owned by girls between the age of 3 and six. Because of the high acceptance of the brand‚ Mattel has been able to maintain
Premium SWOT analysis Strategic management Mattel
MSIS 301 – Homework Chapter 4 Carlos Mazur Prof. Davood Golmohammadi 4.10. Data collected on the yearly registrations for a Six Sigma seminar at the Quality College are shown in the following table: Year 1 2 3 4 5 6 7 8 9 10 11 Registrations 4 6 4 5 10 8 7 9 12 14 15 a) Develop a 3 year moving average to forecast registrations from year 4 to year 12. Year 4 5 6 7 8 9 10 11 12 Forecast 4.6 5 6.3 7.6 8.3 8 9.3 11.6 13.6 b) Estimate demand again for years 4 to 12 with a 3 year weighted moving
Free Exponential smoothing Moving average Time series analysis
Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized as a highly responsible corporate citizen that makes ethics and safety a priority. However‚ Mattel has had to overcome a few hurdles in order to stay on top; the first major problem they ran into was the recall of millions of products in 2007. The recall of toys because of health concerns has hurt the company’s brand image with
Premium Quality control Toy Management
Chapter 2 Problems 5 A U.S. manufacturing company operating a subsidiary in an LDC (less developed country) shows the following results: U.S LDC Sales (units) 100‚000 20‚000 Labor (hours) 20‚000 15‚000 Raw Materials (currency) $20‚000 FC 20‚000 Capital Equipment (hours) 60‚000 5‚000 a. Calculate partial labor and productivity figures for the parent and the subsidiary. Do the result seem misleading? b. Compute the multifactor productivity figures for labor and
Premium Productivity
What competitive priority is important for a discount store‚ such as Zellers? Cost is the most important competitive priority for a discount store‚ such as Zellers. In order to perform competitively as a discount store‚ the organization must emphasize low operating costs. With this priority‚ Zellers can produce at low costs in comparison to competitors and offer products at low prices in order to meet consumer needs and become an order winner. 2. Three generic strategies are low cost‚ niche
Premium Marketing Price
Mattel Stephanie Amabile BUS 521 Mattel is the world’s #1 toy maker with more than 30‚000 employees and more than $4 billion in sales. A well-established core product portfolio has set Mattel’s established position in the toy market much higher than their competitors. Its products include Barbie‚ Fisher-Price toys‚ Hot Wheels and Matchbox Cars‚ American Girl dolls books‚ and licensed Disney and Sesame Street products are just a few that have helped them reach such great profits throughout the
Premium Mattel Barbie
Operations strategy defines how an organisation could manage their resources for its production. People within the operations management play the most important role in a company. They need to be able to manage how to keep or attract customers to their products or services and have a major competitive advantage against their competitors. Lack of competence and skill within this segment can easily lead to failure and loss. To avoid so‚ a manager needs to comply with a certain strategy to stay on
Premium Human rights Human rights Universal Declaration of Human Rights
Mattel’s supply chain design and related costs with that of its major competitor Hasbro and the toy industry. What follows‚ is a brief background of Mattel’s traditional (non-electronic game) sector‚ its key competitors and Mattel’s use of supply chain management concepts in addressing the competitive landscape to gain a competitive advantage. The global toy and game market grew by 7.2% in 2007 with a value of $106.1 billion and by 2012‚ is forecasted to have a value of $126.2 billion‚ an increase of 18
Premium Supply chain management Inventory
Disney’s Planning Process Aggregate planning at Disney World is all about people—how many people will visit the parks and what they will do while there. The Disney property in Florida includes 4 parks‚ 20 hotels‚ 27‚500 rooms‚ 160 miles of roads‚ and 56‚000 employees. Forecasting attendance and guest behavior helps plan for more than 1 billion customer interactions per year‚ and the purchase of 9 million hamburgers‚ 50 million Cokes‚ and tons of “tangible memories.” Planning begins with
Premium Planning Forecasting Economics
Factor Rating (Facility Location) Example-01 A manufacturer of garments is actively considering five alternative locations for setting up its factory. The locations vary in terms of their advantages to the firm. Hence‚ the firm requires a method of identifying the most appropriate location. Based on a survey of its senior executives‚ the firm has arrived at six factors to be considered for final site selection. The rating of each factor on a scale of 1 to 100 provides this information. Further
Premium Harshad number