Business Research Business Research Is the advertisement strategy used by Vodafone in India successful? Submitted to Submitted by Batch Reg. No. Prof. Dilip Hitesh Goyal Sheron Prabu PGPRM-9 MBA12 B BLR 0903071001 BLR 0903031042 Page 1 Business Research 1. Introduction Vodafone is known for its unique advertisement campaign such as pug‚ happy to help service and latest released Zoozoo advertisement campaign. The Zoozoo¶s advertisements were created in South Africa by Ogilvy & Mather
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Summary In this report‚ it first analyzed the development of rice wine industry in China‚ then it discussed the rice wine industry in the capital market‚ next it carried out the SWOT analysis of Shaoxing rice wine‚ finally it explored the 4P’s marketing strategies of Shaoxing rice wine. Through the analysis‚ it has been found that the Shaoxing rice wine has a huge market potential. In the aspect of marketing strategies‚ it should focus on the high price market‚ and the northern market and rural market
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A Report on L’Oreal’s business and entry strategy in India and China Indian Institute of Foreign Trade‚ New Delhi Submitted to : Dr Gautam Dutta Submitted by : Group 6 (Section B) Acknowledgement This report is prepared in subject International Marketing Management studied in third trimester in part time MBA (International Business). This report is prepared under guidance of Dr Gautam Dutta‚ Indian Institute of Foreign Trade‚ New
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Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges The Problem: The problem surrounding Mattel Inc.‚ one of the world’s largest toy companies‚ is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell‚ et. all 466). This is supported by Mattel’s legal battle with
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Contents 2. Abstract 3 3. Introduction 4 4. Theory 5 5. Methodology 7 6. Results 10 6.1. Gender Influence 10 6.2. Nationality Influence 11 6.3. Familiarity Influence 13 6.4. The Influence of the Number of Cues on Car Brands Recall 14 6.5. Priming and Car Brands Recall 15 7. Discussion 16 8. Appendices 18 Appendix 8.1 Questionnaire – First Condition 18 Appendix 8.2 Questionnaire – Second Condition (Primed – Cheap) 19 Appendix 8.3 Questionnaire – Second Condition (Primed – Luxury) 20 Appendix
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Questions: 1. What should the company do regarding the following specific issues? a. Should the company recall all of its fresh apple juice‚ just those batches considered potentially contaminated‚ or not recall any of the product? I think Odwalla should recall all of its fresh apple juice in order to prevent consumers from having to worry about purchasing the product and getting contaminated. Until the problem is solved fresh apple juice should not be distributed. b. Should the
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came along and revolutionized the portable audio industry with its trademark product the “WALKMAN” by providing quality sound through stereo ear phones. Subsequently‚ SONY and PHILPS Consumer Electronics division set up a joint taskforce to create a new audio format (i.e. Compact Discs) and thereon in 1984‚ the second wave of PAP’s were born with SONY introducing the “DISCMAN”‚ a portable CD player. Further‚ in the 1990’s with computers becoming truly “personal” and with the wide spread adoption
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Vioxx‚ a Blockbuster Recall MBA 520- Ethics & Leadership in a Global Environment Professor Joe Limas Benedictine University 10/12/2014 AbstractVioxx became Merck’s most profitable drug in the early 2000’s. The drug was a blockbuster in terms of sales‚ profit and prescriptions issued. Vioxx also was recalled by Merck and taken off the market in 2004 due to adverse cardiac events CITATION Law14 \l 1033 (Lawerence & Weber‚ 2014). The drug recall has been studied and discussed as controversial
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Competing on resources: Strategy in the 1990’s‚ Collis & Montgomery (1995) Harvard Business Review Managers complain that strategic planning is too slow to keep up with changes in global competition and technology. Resource Based View (RBV) combines the internal analysis and external analysis of the industry and the competitive environment. Therefore‚ RBV builds on‚ but does not replace‚ the two approaches to strategy. RBV sees companies as very different collections of physical and intangible
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discussed. The reason why I choose this company is because they are the world leading cosmetic and beauty product’s company and they have a strong strategy for me to discuss on. L’Oréal is a cosmetics and beauty products’ company and it was founded at Clichy‚ France in 1909. Eugène Schueller is the founder of the company‚ who became an instructor at the Sorbonne after completed his study in the Institute for Applied Chemistry in Paris. L’Oréal was primarily named as Société Francaise des Teintures Inoffensives
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