McDonald’s: Is China Lovin’ it? Executive Summary This case studies McDonald’s’ business model as it develops to achieve success in the Chinese market. Issues addressed included how to retain McDonald’s’ image of cultural Americana‚ yet adapt to satisfy pallets and appeal to patrons in Chinese culture. 1. What is the purpose of conducting an external environmental analysis? What are the general environmental forces that could influence or have influenced McDonald’s development in China? The purpose
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Why Implement Product Safety Product safety is important to both manufacturers and consumers. Most of the company today does apply product safety management in their company to reduce unwanted inccident to happen. By implementing product safety management into the organization‚ it enable to reduce accidents‚ reduce product recalls‚ reduce insurance premiums‚ increase the safety and quality of products‚ provide a more defensible product and company in the event of litigation‚ and minimize the chance
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OF FDI IN CHINA DETERMINANTS OF FDI IN CHINA Shaukat Ali and Wei Guo1 ABSTRACT Why and how firms take advantage of foreign opportunities‚ especially via foreign direct investment (FDI) has been much documented. China‚ as a major emerging market‚ has attracted significant flows of FDI‚ to become the second largest receipt. This paper briefly examines the literature on FDI and focuses on likely determinants of FDI in China. It then analyses responses from 22 firms operating in China on what they
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Two Africans Recall the Arrival of the Europeans Baba and Ilanga bot remembered the event of the Europeans coming to their villages. The villagers sat and wondered what it would be like when the Europeans came. Before they came Baba and Ilanga lived in their village where they both worked out in their fields‚ or hoeing their plantation. Everyone had different opinions of what life would be like once they arrived. Some thought that it would be good and that the Europeans would take care of them‚
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understand by the term market planning and its role in marketing of good and services? (b) Discuss the various elements of marketing mix both in case of product and services and their complementary role in effectively marketing the firms offerings. 2. (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice. (b) What is Marketing Research
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AND DEVELOPMENT OF HR EMPLOYEES IN CHINA Trisha Kanjirath‚ CAHRS Graduate Research Assistant Introduction Leveraging talent is a major focus area for all businesses‚ and this is no different for companies with major operations in China. Given the complexity of the new challenges and rapid expansion of markets that drive the global economy‚ it is absolutely imperative that HR professionals in China are equipped to support their company’s business strategy. The high demand for qualified and
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China Myths‚ China Facts China Myths‚ China Facts Globalization has changed a lot of ways corporations are operating these days. It has been very hard for most of the companies to adjust in this new environment. One of the countries that these companies had challenges was China. Businesses are learning every day that successful managers need cross cultural skills and training to succeed in a position outside of their country. In his new book‚ “What Chinese Want”‚ Tom Doctoroff‚
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Case- Shiseido: Channeling Cosmetics in China 1. Marketing and distribution channels for cosmetics products performed mainly transactional and logistical function. Distribution channels such as the voluntary specialty chain stores perform transactional function when they buy these cosmetic products from the manufacturer and sell them in their individual stores. They share risk with the producer (Shiseido) as they stock merchandises in anticipation for sales. On the other hand‚ counters at departmental
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CHINA AN ECONOMIC OVERVIEW The rapid rise of China as a major economic power within a time span of about three decades is often described by analysts as one of the greatest economic success stories in modern times. From 1979 (when economic reforms began) to 2011‚ China’s real gross domestic product (GDP) grew at an average annual rate of nearly 10%. From 1980 to 2011‚ real GDP grew 19-fold in real terms‚ real per capita GDP increased 14-fold‚ and an estimated 500 million people were raised
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and how they jelled in support of a coherent business strategy‚ and of each other. The successful execution of KFC China’s business strategy has since been rewarded with an unlikely industry leadership position in growth‚ profitability‚ market share‚ and brand recognition in the world’s fastesThere is no doubt that China has become the highest-growth market of Kentucky Fried Chicken. Seventeen years after opening the first KFC outlet in China‚ KFC has celebrated its 1000th restaurant milestone in
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