|Candidate Name: | |Date of Interview: | | |Interview Start & End Times: | |Notes taken by: | | |Position Title | Interview Guide – Part One 1. Welcome to {My Company’s Name}. 2. Interview those participating
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Fair Trade Fair trade is defined in several ways. One simple definition is that it is encouraging development of local communities by advocating the payment of a higher price to exporters. The exporters are mainly advanced countries such as U.S‚ Europe‚ and so on. Simply‚ the fair trade movement improves the lives of people in the developing world. However‚ some people point out a problem of limited point of sale. Moreover‚ there seem to have few more problems about negative aspect of fair
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customers will tire of waiting and will leave. 3. Strive to identify and overcome the barriers of the customer’s perceptions. The easiest way to explain this is to think back to the day you bought your last automobile. Why did you pick that one? After all‚ all cars are the same four wheels‚ chassis‚ engine‚ transmission‚ differential‚ body‚ seats‚ steering wheel‚ glass‚ seat belts‚ etc... Or are they? The job of the salesperson who wants to make the sale is to identify these perceptions and determine
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MEMORANDUM 04 February 2013 To: The RTIO Management Team From: Nino Cabaravdic‚ Senior Strategy Consultant RE: How to respond to increased demand in China. Thank you for allowing us the opportunity to work with your company. As requested‚ we have evaluated Rio Tinto Iron Ore’s (RTIO) competitive position as the demand for iron ore is heavily increasing in China. Based on our research we have reached the following conclusions: 1. Take control of shipping by moving towards cost and
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Doing Business in China Week I. White face = bad person Good and trusted person have red face Always answer yes when someone asks have you eaten (toujours attenuer ses propos : frequently‚ sometimes‚ usually..) Yes doesn’t mean yes Importance of the hierarchy Culture overview The cultural Bell Jar (ordonnée ‘’number of person’’ / abscice vers la gauche ‘’reserved’’ (chinese for example)‚ vers la droite ‘’emotional’’ (italians for example) When we speak about culture: we must
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------------------------------------------------- Product management From Wikipedia‚ the free encyclopedia Marketing | Key concepts | Product • Pricing Distribution • Service • Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance | Promotional content | Advertising • Branding • Underwriting Direct marketing • Personal Sales Product placement • Publicity Sales promotion • Sex
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Product differentiation is a marketing strategy that creates differences from other competiting products by focusing on its unique characteristics and features. The organizations target one market segment or the entire market by using this strategy. (Cravens‚ p110) The coca cola company has introduced Coke Zero as new product and focused to make it different from other products. The company has introduced Coke Zero to compete Pepsi Max and has become the most successful product in the history of
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Project Report on Advertising Effectiveness Project Report Advertising/Advertisement Effectiveness‚ What is Advertising‚ promotion of ideas‚ Basic Features of Advertising‚ goods advertised‚ Functions of Advertising‚ new product features‚ Promotion of sales‚ new product awareness‚ Consumer advertising‚ Comparative advertising Role of Advertising Effectiveness on Consumers‚ Most popular slogan‚ Sales of Coca Cola Cold drinks‚ Brands of Pepsi‚ Sales of Pepsi Cold drinks‚ effective media of advertisement
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THE CHINA STORY – PRESENTED BY GROUPS ‘D’‚ ‘E’ AND ‘F’ U nR eg China Unbalanced is te re d Second largest economy - $12.4 Trillion (PPP) ‚ $8.2 Trillion (Nominal) World’s Largest exporter and second largest importer China’s Trade Surplus - $426 Billion ($258 Billion from US) Savings 51% and Domestic Consumption 36% U Controlled Currency – High Export nR eg is te re Facts Largest Population – 1.35 Billions d The Chinese Economy nR eg Excessive
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percentage wise‚ labor costs went down while materials costs went up. 6. Supply management plays a major role in improving the “bottom line” by driving sales up and costs down. 7. Generally speaking‚ firms with the fasted time to market with new products by using cross functional teams including suppliers‚ enjoy higher profits. 8. Some 75% of many manufacturer’s quality problems can be traced back to defects in purchased materials. 9. Of the factors that make up total cost of ownership
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