Summary of Case Mattel’s Toy Recalls and Supply Chain Management This case talks focuses on the event in the year of 2007 when Mattel – the leading global toymaker – voluntarily recalled its toys from worldwide stores. Mattel’s name is synonymous worldwide for its most famous product – the Barbie Doll. The recall was initially for 83 toys which had excessive lead paint and soon after 6 more products we recalled which had a design problem of small magnets coming off the toys in addition
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Mattel in China Introduction : Mattel is an American company Specialized in toys and games‚ founded in 1945 by Harold Matson and Elliot Handler. It is a global leader in icts sector. It manufactures MOST icts of toys in China. Mattel is a consistant name of "Matt" Matson Harold nickname‚ and "El" in Elliot. Mattel brands include Barbie‚ Big Jim‚ Fisher-Price‚ Hot Wheels‚ Magic 8 Ball‚ The Masters of the Universe‚ Matchbox and Polly Pocket Publishes games and Othello‚ Scrabble (except North
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Product Recall Due To a Quality Issue The product recall I will be discussing is that of Motrin Infants drops which occurred in early September of this year. These infant drops are manufactured and distributed by Johnson & Johnson in the US through their subsidiary McNeil Consumer healthcare. Motrin is a baby drop formula used to treat fever‚ aches and pains in children 2 years or younger (webMD.com 2013). The recall occurred when plastic particles the size of a poppy seed were found in a batch
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Caltagirone OPMG 486 November 18‚ 2014 MATTEL TOY RECALLS SUMMARY Mattel Incorporated is now the second largest global toy manufacturing company after being the largest toy manufacturer for years (Soloman). Mattel Inc.‚ headquartered in El Segundo‚ California‚ produces well-known toys such as Barbie‚ Hot Wheels‚ and Fisher-Price toys for children. Mattel is not only a leader in the toy industry with over $6 Billion in sales in 2013 (Soloman)‚ Mattel also leads the industry in corporate responsibility
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were expected to grow by 25 percent ‚ especially in China and India.There are about 880 companies in the toys industry. The main key players such as Mattel‚ Hasbro‚ RC2‚ JAAKS Pacific‚ Marvel‚ and Lego. This industry were lead by Mattel and Hasbro. Big retailers like Wal-Mart and Target had become major players in the U.S. toy market. They also sold product to other toy companies‚ such as Mattel‚ Hasbro‚ and Lego‚ but also sourced toys from China. Bargaining power of retailer is strong. Main categories
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goal of improving the "Made in China" image‚ our first objective was to accurately define the perception of products that are "Made in China." In particular‚ to determine whether or not "Made in China" has a negative connotation in the U.S. marketplace and if so‚ to better understand the contributing factors to this perception. First‚ we conducted secondary research consisting of a review of literature and statistical studies. The focus was on the broader topic of a product ’s country-of-origin and
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The previous crisis of Mattel included that the products were tainted with lead paint and that some of the products had loose little magnets. Both of these faulted products could have caused harm to the children. This is why it was decided to recall all these products and take measured to prevent this from happening in the future. Various stakeholders were affected by this crisis‚ for example parents‚ children‚ manufacturers and investors. Which is why Mattel had to come with a strong crisis communication
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Revised) Made In China Everyone needs to shop. We shop for daily necessities‚ such as groceries‚ clothing‚ shoes‚ ‚ and the many products we need for basic every day living. Sometimes‚ we shop in a department store when we need to purchase an occasional gift for someone; we also need to shop for lots of Christmas presents every year too. Usually‚ we will compare prices before purchasing‚ but we may not realize by much our lives are dominated by the Made in China label on the products we buy.
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“Made in China” Lonny “Made in China” is one of the most common labels one encounters in a shopping mall in the United States and Europe. If you take your bag out and look up the labels of all your stuff‚ you will find in fact that at least one-half of your belongings are made in China or assembled in China. Nowadays‚ some people experience the conveniences that Chinese merchandise brings and complain about
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pleasure to the widest range of relevant stakeholders making society as a whole better off. The pleasure is often measured in terms of increasing happiness and/or reducing pain‚ where happiness and pain can be either physical or psychological. In Mattel case‚ there were many negative consequences resulting in the contaminated malfunction toys. For example‚ the excess lead paint over permissible levels in the toys can cause permanent brain damage and even death. The improper toys’ designs failed to
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