native to mainland China‚ South and Southeast Asia‚ but it is today cultivated across the world in tropical and subtropical regions. It is an evergreen shrub or small tree that is usually trimmed to below 2 m (6.6 ft) when cultivated for its leaves. It has a strong taproot. The flowers are yellow-white‚ 2.5-4cm (0.98-1.6 in) in diameter‚ with 7 to 8 petals. Tea-drinking can be traced back to the 10thcentury BC in China before it was spread to Korea and Japan. Basically‚ this drink is made by brewing tea
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Product distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user. The other three parts of the marketing mix are product‚ pricing‚ and promotion. The distribution channel Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to
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PRODUCT DIFFERENTIATION AND MARKET SEGMENTATION AS ALTERNATIVE MARKETING STRATEGIES WENDELL R. SMITH Alderson & Sessions decade the 1930’s‚ the work of D URING theRobinsonofand ofChamberlin resulted in a revitalization economic theory. While classical and neoclassical theory provided a useful framework for economic analysis‚ the theories of perfect competition and pure monopoly had become inadequate as explanations of the contemporary business scene. The theory of perfect competition assumes homogeneity
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What Dreams are Made of Since the beginning of time‚ dreams have been a mysterious wonder amongst humans. Everyone has dreams‚ and people who say they do not in fact do‚ but just don’t remember their dreams or recall the information that was in them. A person spends somewhere around six years of their life dreaming‚ which is about 2‚100 days in a dream world (dreamfacts). A lot of people often have weird and unexplained dreams that they usually just overlook‚ or don’t remember‚ but research is
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Pricing productsIntroduction Products and services have a price just as they have a value. Many non-profit and all profit-making organizations must also set prices. Pricing is controversial and goes by many names: Price is all around us. You pay rent for your apartment‚ tuition for your education. The airline‚ railway‚ taxi and bus companies charge you a/are; the local utilities call their price a rate; and the local bank charges you interest for the money you borrow ; the guest lecturer charges
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and Society Questions and Problems 1. List your activities for the first two hours after you woke up this morning. Briefly indicate how marketing affected your activities. a. Awakened by alarm clock. Clock bought because of brand name loyalty: Seiko b. Had coffee. Brand name loyalty and preferred taste: Folgers c. Walked and fed dog. Purchased Purina Dog chow due to advertisements. d. Made breakfast for son. Cereal and milk purchased due to taste preferences. e. Put on clothing
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shifts its focus from enhancing internal operations to maximizing contribution to the corporation’s business performance. (Mercer Human Resource Consulting‚ 2006) With the economic development in china‚ HRM is concerned by more and more Chinese people. The development stage of HR profession in china is various in different ownerships of organizations. However‚ No matter what type of organizations they are‚ their HRM has been different compared with several years ago. In order to adapt to these
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and how they jelled in support of a coherent business strategy‚ and of each other. The successful execution of KFC China’s business strategy has since been rewarded with an unlikely industry leadership position in growth‚ profitability‚ market share‚ and brand recognition in the world’s fastesThere is no doubt that China has become the highest-growth market of Kentucky Fried Chicken. Seventeen years after opening the first KFC outlet in China‚ KFC has celebrated its 1000th restaurant milestone in
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------------------------------------------------- Decathlon in China Decathlon is a French manufacturer and retailer of sporting goods‚ established in 1976. It provides to customers a wide range of products (clothing‚ shoes but also equipments) for more than sixteen different kinds of sports‚ from beginners to professionals. Through the years‚ Decathlon expanded its business abroad and in 2009‚ Decathlon had become the second top ranking sports retailer in Europe in terms of global sales. In
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ACER GROUP’S R&D STRATEGY THE CHINA DECISION Position the PC & Acer’s strategy Back to 1998 ! 12 years old is another age in PC industry ! Internet – Speed Experience using… 56 Kbits modem ! – No ADSL 1st iMac – 1800€ Average PC – – – – – PC Pentium II 333 MHz (x10) Disque Dur 5 Go (x50) 64 Mo de Mémoire (x40) Windows 98 (+4th generation) 1500€ 2 PC Industry : Value Chain & Key Figures Semiconductors • Microprocessor • Memory • WLAN Radio Hardware Components • HDD
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