"Mattel stakeholders" Essays and Research Papers

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    Cited: "Barbie." Barbie. Mattel Inc.‚ n.d. Web. 5 Nov. 2012. <http://www.barbiemedia.com/>. DuCille‚ Ann. “Dyes and Dolls: Multicultural Barbie and the Merchandising of Difference‚” [from Shiach‚ Feminism and Cultural Studies] Fischer‚ Kathryn. "On Barbie‚ Guns‚ and Control

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    were a real woman‚ she would have outstandingly impossible and physically unattainable proportions. Anna Quindlen makes this observation very clear in her New York Times article “Barbie- the issue‚ not the doll.” According to Quindlen since the day Mattel sent Barbie down the assembly line‚ there has been controversy among feminists‚ mothers‚ and women of all races. With her unrealistic measurements and physically impossible

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    Mattel Inc. is the induction industry of the Barbie dolls. The first Barbie doll was invented in 1959 and since then‚ the Barbie dolls have been around for decades and have become some of the most popular dolls in the world. Young girls often enjoy playing make believe with their Barbie dolls through the way they dress‚ and make the dolls behave during play time. Most young girls see themselves through their dolls and so the young children view the Barbie dolls as their idol and future self when

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    Rhetorical Analysis Essay

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    Barbie vs. the World I’ll admit it; I absolutely loved playing with Barbie’s as a child! I must have had like twenty of them. She had everything: a dream house‚ Ken‚ plenty of friends‚ and a slender body with all the right curves‚ everything I dreamed of having when I grew up. “En Garde‚ Princess!” by Mary Grace Lord‚ challenges why every girl loves Barbie. Her article appeared in the online magazine Salon under the “Mothers Who Think” department on October 27‚ 2000‚ before the launch of a new

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    Barbie Doll Revolutionized Toy Industry By Belem Ramos From left‚ Cherity and Amanda Pierce display their Barbie collection. Photo by Sandra Pierce. Flashy clothes‚ the perfect boyfriend‚ a Corvette‚ Ferrari‚ full size apartment with beautiful furniture and a boat. She’s the woman who has everything and every year receives more. Since her introduction in 1959‚ the Barbie doll may be the most influential icon of American culture in the late twentieth century. Barbie’s success may be attributed

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    able to see opportunities of being different yet a unique toy store. She focused on selling educational toys especially for disabled children. This specification was such a new idea because other toy company was more interested with products from Mattel or Fisher-Price. Diana Nelson knew that providing ordinary product which can be found in other stores cannot make Kazoo & Company compete with Toys ‘’R’’ Us or Wal-Mart. She immersed into the customer sector and examined what their needs and

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    Mattel Toy Recalls

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    MG327 Marketing and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers

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    Barbie dolls and G.I. Joe dolls have been transforming. The Barbies have been becoming skinnier with bigger boobs and waists while the G.I. Joe dolls have been becoming more and more muscular. Children that play with these dolls are getting unrealistic body images that they want to obtain. In the article “Drugs‚ Sports‚ Body Image and G.I. Joe” written by Natalie Angier‚ she states how these dolls are influencing young people to go to unhealthy extremes to achieve this unrealistic body. Because children

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    Mattel uses their relationship as a marketing scheme. In 2004‚ Barbie and Ken had a very public break up. In a statement released from their publicists‚ it was said that “The flame of love had gone out.” quoted mattel’s publicist[ethos]. It was also stated

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    The creation of a worldwide icon is bound to be a controversial issue. Ruth Handler created the Barbie Doll in 1959 for her daughter‚ Barbara‚ to play with‚ and it spun into huge proportions. Handler’s action of creating Barbie has influenced the way girl’s play and children’s perceptions of womanhood and femininity. However‚ some groups believe that these perceptions have been altered for the worse‚ and have retaliated. There have been consequences such as gender role stereotyping‚ "Barbie Backlash"

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