Producer Mattel was one of the first to utilize independent monitoring of its manufacturing facilities and make findings available to the public. Informationweek.com stated that "Mattel can meet demand because it spent the last few years paying a lot of attention to software and processes that simplify its supply chain‚ cut costs‚ shorten cycle times‚ and bring more science to the art of meeting customer demand." With headquarters in El Segundo‚ California‚ Mattel has offices and facilities
Premium Retailing Wal-Mart
America’s modern culture has exploded with countless transformations‚ and does not show signs of ceasing any time soon. Even today‚ Barbie exemplifies our modern diverse American culture. As of late‚ Mattel‚ the inventor of Barbie‚ “has created 23 different dolls that will represent eight skin tones‚ 14 facial structures‚ 22 hairstyles‚ 23 hair colors and 18 eye colors” (Hetter). Regardless of the vast opposition Barbie has faced for her idealistic
Premium Barbie Fashion doll Mattel
products for children have special obligation to consumers and society? If so what are these responsibilities? Yes. Manufactures such as Mattel corporation and other manufacturers have a significant obligation far as the responsibility of its consumers and society. One is the requirement that their product would be safe for children to play with. Mattel has produce more toys than any toy company so the issue is whether or not their toys would deem product safe. In the past‚ there was no specific
Premium Mattel Toy Manufacturing
Firstly‚ Mattel’s global marketing strategy involves adapting fashion trends and cultural differences to its product. Since‚ Barbie has been successfully adapted to cultural differences in the United States‚ Mattel tried to adopt a regiocentric approach for Western European market. However‚ Mattel improved a less elaborate Barbie for Central and Eastern European market than its European counterpart. While Barbie prepared for Western Europe market wears designer clothes and accessories‚ Barbie prepared
Premium Barbie Middle East Europe
prostitute comic strip character named Lili. She was meant to be a steady outlet for young girls dreams and an constant changing reflection of American society. The Barbie Doll promotes an unrealistic idea of body image for young women and children. “Mattel received many criticisms about Barbie and the impact she has on young girls around the world. The new Barbie will have a more natural body shape – less busty with wider hips.”" (Barbie Body Image) In a 2006 Developmental Psychology article‚ psychologists
Premium Plastic surgery Mattel Barbie
unusual--girls often played with Barbie until their early teens. But today‚ girls are retiring their Barbie to the "outgrown toy" pile at earlier and earlier ages. As I remember‚ Newsweek reported that little girls are outgrowing Barbie as early as 8‚ and that Mattel has been so worried about this that they keep trying to produce "hip" and "cool" dolls like the My Scene Barbie dolls and the new Flava dolls to keep the interest of "teen" girls (girls 9-12 years old). According to her‚ if Barbie was all frilly
Premium Gender Gender role Barbie
becoming rapidly diverse. Within the last few months‚ Mattel came out with a new line of diverse Barbie dolls which come in four different body types‚ 22 eye colors‚ seven different skin tones‚ different face shapes‚ and 24 hair styles. Mattel has chosen to focus on the growing diverse youth market to expand their existing product line to a new market. Mattel’s target market includes diverse children‚ but more importantly the parents of those kids. Mattel wants to target the parents to buy the Barbie’s
Premium Mattel Barbie Ruth Handler
2) Undertake a competitor analysis for LEGO’s strongest competitor Mattel Mattel Inc. is the world ’s largest toy company based on revenue. The products it produces include Barbie dolls‚ Hot Wheels and Matchbox cars‚ Masters of the Universe‚ Scrabble‚ Uno‚ American Girl dolls‚ board games‚ and‚ in the early 1980s‚ video game consoles. The company ’s name is derived from Harold "Matt" Matson and Elliot Handler‚ who founded the company in 1945. Handler ’s wife‚ Ruth Handler‚ later became president
Premium Mattel Ruth Handler
All totaled‚ there are now over one hundred and fifty different dolls under the Barbie brand. Quality Quality has been the watchword of Barbie. Mattel has consistently researched on quality materials to ensure that the doll remains firm in the marketplace. Today’s Barbie are more lifelike using materials technology. A few years ago‚ when Mattel designers decided to give Barbie a flexible waist that would allow the doll to move back and forth and side to side For this‚ Barbie’s stomach needed
Premium Barbie Fashion doll Ruth Handler
physical changes that may or may not make them proud. They want to be just like everyone else and look their best. There has been many controversial issues about the impact of the Barbie doll. In 1945‚ Barbie was founded by Ruth and Elliot Handler of Mattel Creations. The idea of Barbie was inspired by Ruth’s daughter who grew up playing with paper dolls. After many years of trial and error‚ on the making of the perfect Barbie‚ Ruth finally introduced the first‚ ever made Barbie doll. Barbie had a thin
Premium Barbie Fashion doll Mattel