Barbies career identities were primarily traditionally female‚ these can be: like nurse‚ astronaut or ballerina. 1960 a Barbie doll was made as a fashion editor‚ 1961 a singer‚ 1965 women had more choices in careers and the doll was an astronaut. The Mattel co-founder Ruth handler says in her autobiography “unlike play with mommy-barbie has always represented the fact that women has choices”. Barbie miss astronaut was released in 2010. It is part of the vintage career series. Haneefah Adam is a master
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Theodore Mills Mr. Pierstorff English 101 19 October 2012 Why Barbie is a Good Role Model It happened every year. My sister and I received journals from mother to begin the school year. Looking back‚ I recall flipping through the blank pages to the inside of the back cover. I spotted questions like name‚ age‚ height‚ and what do you want to be when you grow up? My mother always filled these in. Mother asked me‚ “What do you and your
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considerably changed. Today’s marketing experts have to consider the impact of their products on a myriad of ethnicities and cultures. Political correctness must always be observed. The M16 Rifle was created in the 1960’s. It was perfectly acceptable for Mattel to design a toy to mimic the M16‚ taking advantage of a culture where war was front-page news. Today many find the idea of any weapon as a toy to be offensive. There is an old saying that a picture says a million words. Back in the era of the Vietnam
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grown up women‚ and imagining themselves in grown up roles. c) She did some research and found that there were plenty three dimensional baby like dolls‚ but no 3D teenage dolls. (1) Her first attempt was shot down by her husband and co-founder of Mattel‚ saying it would not be successful. (2) A family trip to Europe helped change the mind of her husband‚ when they came across a 3D doll “Bild Lili.” a. Based off of a comic book b. Initially for adults (German sex toy) d) This is when Barbie doll
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SEGMENTATION‚ TARGETING AND POSITIONING of Yamaha Fz-s Segmentation - In what way to divide up markets into meaningful customer groups. Which have the common interest? 1. Demographic segmentation: In this segmentation the clause which come under it are age‚ gender‚ income‚ occupation‚ generation. a) Age- Here age of the customers plays an important role for acquiring this type of bike. The company focuses mainly the customers for the bike having the age-group of 18 years to 30 years
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that she would make paper dolls and enjoyed giving them adult roles. During that time there were not many dolls that were adult like. Most represented infants known as the baby doll. Ruth shared her idea with her husband who was the co founder of the Mattel Toy Company. Initially he was unenthusiastic about the idea. Saying that the idea was to expensive and wouldn’t be marketable. Ruth’s idea was inspired by the Lilli doll which was based on a popular comic strip. The Lilli doll was a blonde bombshell
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for girls. This is because of how Barbie inspires girls to dream big‚ how she teaches girls to respect others‚ and how she is actually less feminist than many people think she is. I. HOW DID BARBIE COME TO BE? A. Ruth and Elliot Handler founded Mattel Creations in 1945‚ and 14 years later‚ Ruth Handler gave the world the Barbie doll. (Barbie History) B. The inspiration for Barbie came as Ruth watched her daughter Barbara playing with paper dolls (Barbie History) C. In 1956 Ruth and her family
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Barbie dolls were born in the Wisconsin state of American 50 years ago. They are no longer simple dolls‚ but a symbol of American women‚ American culture and an ideal embodiment of global female. The following essay will firstly discuss Barbie dolls’ historical and cultural background of the era when they appeared. This part includes three aspects‚ which are the consumer society of America at that time‚ the prevailing of hedonism in the consumer society and the enhancement of self-awareness among
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English 101 12/12/12 Pro. Jimenez Most of us grow up assuming that gender roles and stereotypes are natural ways of being or behaving‚ so we generally don’t question them. From the day we are born we receive messages about male and female gender roles. We learn about them through a number of ways. A good example of stereotyping gender roles is to think about how babies are colour coded‚ girls in pink and boys in blue for example. The kinds of toys that little girls receive give messages
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her friends used the paper dolls to play grownup make-believe‚ imagining roles as college students‚ and adults with careers. A quote by Ruth Handler in an article in Barbie collector called The Barbie Story: How a Fashion Icon Was Born approved by Mattel in 2013 states “My whole philosophy of Barbie was that through the doll‚ the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices.” As Ruth watched her daughter play with the paper dolls she immediately
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