Regina Case Regina Company Inc. was known as a complacent slow-growth company and was dominated by Hoover and Eureka within the floorcare industry. Donald Sheelen was a promising young individual when he was hired first as the head of the marketing division in Regina‚ and then became its president. Shortly after becoming company president‚ Sheelen set out to make Regina the industry’s number one company and repeatedly vowed to “bomb” Hoover‚ the number one firm in the industry at the time. Sheelen
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Max Fresh Parent Company Colgate Palmolive Category Personal Care – Toothpaste Sector FMCG Tagline/ Slogan Switch on the power of freshness USP Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness STP Segment Personal Care – Oral Hygiene – Gel Toothpaste Target Group Men and Women Positioning Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen SWOT Analysis Strength 1. Toothpaste contains
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How are target markets selected? The selection of target markets is the second major phase of the STP process‚ as shown in the diagram below. (Where STP stands for segmentation‚ targeting and positioning.) As shown‚ firms initially segment the market and‚ as part of this process‚ construct segment profiles for each segment. Included in a segment profile is a detailed description of the segment‚ along with various size and profit measures. Using this information in conjunction with the firm’s
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g 1 mol b) 88.55g of carbon monoxide gas. 88.55 g x 1 mol x 6.02 x1023 molecules = 1.90 x 1024 molecules 28.01 g 1 mol c) 18.6L of chlorine gas (at STP) 18.6L x 1 mol x 6.02 x 1023 molecules = 5.00 x 1023 molecules 22.4 L 1 mol
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of hydrogen gas at STP (standard temperature and pressure). In the experiment‚ a magnesium ribbon was placed at the bottom of an eudiometer tube and allowed to react with 2M hydrochloric acid. The volume of hydrochloric displacement was measured and calculations determined the molar volume of hydrogen gas produced inside the eudiometer tube. After performing and taking the average data of two trials‚ it was concluded that the calculated value of one mole of hydrogen gas at STP was about 22.35 L/mol
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OSI REFERNCE MODEL OSI LAYERS PROTOCOL EQUIPMENT AT THE LAYERS Some of the layers use equipment to support the identified functions. Hub related activity is “Layer One”. The naming of some devices designates the functional layer such as “Layer Two Switch” or “Layer Three Switch”. Router functions
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44 °C and a pressure of 729 torr. The balloon must be cooled to __________°C to reduce its volume to 3.78 L (at constant pressure). A) 38 B) 0 C) 72.9 D) 273 E) 546 3) If 50.75 g of a gas occupies 10.0 L at STP‚ 129.3 g of the gas will occupy __________ L at STP. A) 3.92 B) 50.8 C) 12.9 D) 25.5 E) 5.08 4) A sample of an ideal gas (3.00 L) in a closed container at 25.0 °C and 76.0 torr is heated to 300 °C. The pressure of the gas at this temperature is __________ torr
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Name: Saadia Mazhar Class: MCOM Subject: Principles Of Marketing Assignment: Case Study Date: 01/11/2010 C A S E S T U D Y Question Number 1: Avon was selling its products for 112 years by using the motto “Ding Dong‚ Avon Calling” successfully. Demand of Avon’s beauty products was very high and selling was
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week Research Results - Current STP (Mark eting Segmentation) Mass market technique Falls in undifferentiated marketing Research Results - Current STP (Marketing Segmentation) • Geographic segmentation Country and region wisely “Coca-Cola with Raspberry” in New Zeal and and “Coca-Cola Life” in Argentina Large demand toward healthier lifestyle – produce healthier products such as Co ca Cola Zero‚ Diet Coca Cola Focus on hot areas Research Results - Current STP (Mark eting Segmentation) • Psychographic
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different) A Company 1) Segments a market 2) Targets a Segment 3) Positions brand for that Segment 10/1/2012 Target Market STP Segmenting- analyze market Targeting- pick Positioning- offering product 1) Homogeneous Demand- thinking the product appeals to everyone equally - Mass marketing - does not use STP - get economies of scales ( advantage) - put all your eggs in one basket (disadvantage) -shift in consumer tastes (disadvantage ) - hard to shift new materials
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