health effects. Even today there are still at minimum more than four hundred thousand children under the age of six who have too much lead in their blood. Over the past few months‚ concerns about lead paint in children’s toys made by companies such as Mattel‚ Fischer-Price‚ and Hasbro have come up and stores have initiated several recalls of various toys. Lead‚ unfortunately‚ can cause serious health problems if consumed. It is most common for lead to slowly build up over time from repeated exposure
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Summarize the key facts of the case in a paragraph. This article discusses the organizational growth‚ obstacles and changes of toy maker‚ Mattel. Over their 50 years of experience‚ Mattel has grown from a garage run shop to an international super star. The case mainly addresses CEO‚ Bob Eckert’s organizational changes that catapulted Mattel to industry leadership. In a 2008 interview‚ Mr. Eckert says “if you can consistently try to do the right thing‚ life is so much easier. If you live by your
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Barbie’s sales number spiraling over the last few years and the next few to come. Mattel has year after year strategically reinvented Barbie to fit with the times‚ but have often come up short. The 2009 third quarter revenues were down by 8%‚ and Barbie’s sales were down 8% worldwide.
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At the start of Barbie‚ in the 1950s Barbie images was created in the likeness of celebrities like Marilyn Monroe‚ Rita Hayworth and Elizabeth Taylor. Barbie’s image did not illustrate the way in which little girls dressed nor did it create an image that a little girl could model after. Barbie’s clothing when compared to women clothing of that time period were almost identical. Women in that time period were girdles‚ strapless bras‚ and half -slips. In the first edition of Barbie‚ she too had a girdle
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Criticism against Barbie image by feminist • SWOT of Barbie • Option Analysis • Recommended option • Risk contingency • Conclusions • Bibliography Success story of Barbie The making of Barbie starts when a couple Ruth and Elliot Handler realize that their daughter Barbara‚ prefer to play a mature-looking doll rather than playing with a baby doll. The reason behind this preference is because she (Barbara) can get an imagination about her future. Mattel also has focused more on "story" Barbie
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Mattel – Case Study “The Chinese-Made Toy Recalls at Mattel Inc.” PAPER submitted at the IMC Fachhochschule Krems (University of Applied Sciences) Master Programme International Business and Export Management by Matthias EBNER Stefan RAFFERSEDER Jaroslav SIVY Course: Strategic Purchase and Global Sourcing Lecturer: DI Rainer DAUBECK Submitted on: 04.12.2012 TABLE OF CONTENT ADDITIONAL INFORMATION .......................................................................
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Barbie: Cultural Icon‚ New Age Guru or Blonde Bimbo? She’s 56 years old‚ but hasn’t aged a day; her hair hasn’t turned gray; she hasn’t gained a pound; and she’s been number one nearly all her life. It’s Barbie‚ of course. Introduced in 1959 as a teenager‚ Barbie turned 40 in 1999. Throughout her life‚ she’s enraged feminists and mothers and warmed the hearts of millions of little girls. No matter how her revile her‚ she bounces back. Initially‚ just a blonde teenager‚ Barbie has moved
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Mattel toy recall Discussion Questions 1. How could Mattel have allowed these problems to happen? Aside from simply not using Chinese suppliers‚ could Mattel have avoided the toy quality/safety problems to begin with? Explain your answers. 2. Were Mattel’s responses to the toy recalls appropriate? Why or why not? 3. As supply chain trading partners‚ what responsibilities do Mattel and Early Light have towards one another? Should Mattel continue to use Early Light as a supplier-partner
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EDF Energy plc – Power Plants and SWOT Analysis‚ 2013: Order report by calling marketoptimizer.org at +1 888 391 5441 OR send an email on sales@marketoptimizer.org with EDF Energy plc – Power Plants and SWOT Analysis‚ 2013 in subject line and your contact details. Scope Major Power Plants (assets) – summarized and detailed information about the power plants (assets). Operational Metrics (capacity‚ generation‚ revenue‚ sales‚ number of consumers). Business description – A
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2014 Sidebottom 1 Jordan Sidebottom ENGL 1302 Professor Baggaley February 3‚ 2014 Barbie: Should the Doll be Modified? Since Barbie was first launched by Mattel in 1959 over 10 million have been sold. “Somewhere in the world‚ a Barbie is sold ever half-second”(Dittmar‚ Halliwell‚ and Ive). Out of all Mattel profits‚ Barbie makes up approximately 80% of them. Barbie brings in such a high profit because she has always been seen as the ’perfect woman ’: perfect house‚ boyfriend
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