Mattel Toy I. Introduction : Mattel Toy Recall 2007 Case Study About Mattel In 1945‚ Ruth and Elliot Handler and Harold "Matt" Matson form a partnership called Mattel Creations in Southern California in a garage workshop that manufactured picture frames and dollhouse furniture. The world’s largest toy company‚ Mattel‚ Inc.‚ also known as “the world’s premiere toy company - today and tomorrow‚” designs‚ manufactures‚ markets‚ and distributes a variety of toy products all over the world. The company’s
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issue of toy safety‚ how to make it better and improve it (Anne T Lawrence‚ 2008). What brought about the hearing was the Mattel Company‚ who is known as one of the “world’s premier toy companies” and was the Global leader in the design‚ manufacture‚ and marketing of toys along with other family products had ordered a series of recalls of toys and other children’s playthings. Mattel manufactures over 800 million toys annually. They began their business in Southern California in a garage workshop manufacturing
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Case Analysis Mattel Company Shorter University MGNT 3410 Class 2 Team Assignment In 1945 the Mattel Company was founded in a California garage by Ruth and Elliot Handler and Matt Matson. The company got its start producing picture frames but soon realized the potential of the toy industry. The company that begun as a garage workshop became a publicly traded company in 1960 and sales exceeded $100 million dollars by 1965. Mattel changed the toy producing business
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Caltagirone OPMG 486 November 18‚ 2014 MATTEL TOY RECALLS SUMMARY Mattel Incorporated is now the second largest global toy manufacturing company after being the largest toy manufacturer for years (Soloman). Mattel Inc.‚ headquartered in El Segundo‚ California‚ produces well-known toys such as Barbie‚ Hot Wheels‚ and Fisher-Price toys for children. Mattel is not only a leader in the toy industry with over $6 Billion in sales in 2013 (Soloman)‚ Mattel also leads the industry in corporate responsibility
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Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges The Problem: The problem surrounding Mattel Inc.‚ one of the world’s largest toy companies‚ is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell‚ et. all 466). This is supported by Mattel’s legal battle with
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Q4. What can Mattel do to enhance product quality? As mentioned in the article‚ one of the contributing reasons to the recalls of Mattel’s toys was due to insufficient quality controls. Product quality starts from the product development and design stages of an industry. Mattel has research and development centre where the designs and developments of its products is done in its headquarters in California‚ USA. Most of the recalls of Mattel products in 2007 were due to the design fault‚ excessive
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How can Mattel reverse the decline in Barbie’s sales? Should Mattel giveup on Barbie and accept the fact that the brand will never regain its former sales status? Explain. Although Barbie remains a blockbuster by any standard‚ Barbie’s popularity has slipped over the past decade. There were two major reasons for Barbie’s sales decline. First‚ the changing lifestyles of young girls are a concern for Mattel. Many young girls prefer to spend time with music‚ movies‚ or the Internet than play with
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by 25 percent ‚ especially in China and India.There are about 880 companies in the toys industry. The main key players such as Mattel‚ Hasbro‚ RC2‚ JAAKS Pacific‚ Marvel‚ and Lego. This industry were lead by Mattel and Hasbro. Big retailers like Wal-Mart and Target had become major players in the U.S. toy market. They also sold product to other toy companies‚ such as Mattel‚ Hasbro‚ and Lego‚ but also sourced toys from China. Bargaining power of retailer is strong. Main categories of the toy market
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2) Undertake a competitor analysis for LEGO’s strongest competitor Mattel Mattel Inc. is the world ’s largest toy company based on revenue. The products it produces include Barbie dolls‚ Hot Wheels and Matchbox cars‚ Masters of the Universe‚ Scrabble‚ Uno‚ American Girl dolls‚ board games‚ and‚ in the early 1980s‚ video game consoles. The company ’s name is derived from Harold "Matt" Matson and Elliot Handler‚ who founded the company in 1945. Handler ’s wife‚ Ruth Handler‚ later became president
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The SWOT analysis will also enhance the Company’s ability to recognize its own unique strengths and weaknesses while taking advantage of market opportunities that may exist. Strengths These strengths will speak well for initial market success of its product
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