* Pick your company as a team: MATTEL * Get an annual report and 10K or similar recent financial statements from 2011 or most recent year available. Besides Edgar (the government SEC site)‚ and company sites‚ you may want to look at Hoover or other sources such as Wards‚ Mergent’s Industry Review‚ Dun & Bradstreet‚ or Standard & Poor’s for company and industry info. These can all be found online or through the library (note: for some resources you might need to be connected to IU/IUPUI
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illustration on the appendix 1 demonstrates that Mattel Inc.‚ was in the leading position in market share among the members in the European Union in 2011. Followed by Lego which owns a total market share on 8.32 %‚ which is approximately 1.76 % lesser then Mattel Inc. Additionally‚ it was only a very short brief for Mattel Inc.‚ to be in this position‚ as a recent article from September 2014 highlights Legos which has left their competitor‚ Mattel Inc. behind. With this in mind the success relies
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1 Uptoys Report Environment Analysis of Toy Industry Doing business in the worlds toy industry today‚ is anything but plain sailing‚ with the toy industry as a whole generating $21.47 Billion in 2009 and $21.65 Billion in 2008 (Riley‚ 2010) This producing a fiercely competitive market‚ but a market that is very open to new entrants‚right throughout the industry. The market is also growing year on year with birth rates rising throughout the world‚ with the U.K. Birth rate growing this year
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planing They started with wood products‚ first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels‚ the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels‚ Fisher Price toys‚ American Girl dolls. Polly pocket‚ Matchbox cars‚ UNO‚ Power Wheels. Mattel’s dolls are sold nearly in every
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In his essay‚ “Toys”‚ Roland Barthes is trying to inform the reader about the influence of French toys on children and how those toys have lost their creative side as more toys were produced to mimic the adult life. All the traits that French people acquire are created by the society and those particular traits are socialized into the toy that is being produced. Barthes states in his essay that " The fact that French toys literally prefigure the world of adult functions obviously cannot but prepare
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Another aspect of career choice being impacted by gender stereotypes in toys is imagination. Imagination affects what one’s career will be‚ and toys have a direct impact on imagination. Imagination is heavily promoted by toys‚ especially wooden blocks and water tables (“Importance”). Toys can also help babies and young children develop imaginative skills through pretend play (“Impact”). Gender stereotyping causes limited imagination in kids‚ and for girls to miss out on problem solving opportunities
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Toy Evaluation Article Brief Children apparently develop his or her cognitive structure according to his or her understanding (Bakir & Palan‚ 2010). This is not limited to social cognitive developmental toys‚ aggressive promoting toys‚ and gender stereotyping toys. Lev Vygotsky‚ a Russian Psychologist‚ created a theory of learning and development that may have implications in regard to play materials (Bradley‚ 1985). Apparently‚ children’s toys play a significant role in long-term effects
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Should Kids Have Toy Guns Michael Golden and Robert Shaffer both write articles on whether or not they want their kids to have toy guns. They both have different opinions on the issue and very good arguments to back up their reasons. Golden writes an article entitled “Why I Bought My Son a Toy Gun” and Shaffer writes on “Why I Won’t Buy My Sons Toy Guns.” They both respond to one important question: should young children have access to toy guns and other weapons. Toy guns are an issue that many parents
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3/27/2013 Imaginext Bat Cave The purpose of this paper is to examine the Imaginext Bat Cave toy found at play.com. The examination will cover the toys ability to encourage a child’s cognitive‚ emotional and social development. The objective is to inform the reader of the appropriate age children should be in order to enjoy the toy. This paper will cover any safety issues‚ gender roles‚ and fun value. The toy is the Bat Cave‚ which is Batman’s’ base operations from the cartoon series Batman. The
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on surplus toy trucks did not work as well as we expected.” Murthy interrupted‚ “Asha we can no longer afford to achieve these kinds of results. You have got to find a solution. I am counting on you to come up with something to improve the situation. Otherwise we may both be out of a job.” BACKGROUND ToysPlus is a small‚ privately held company in the toy industry‚ with sales of about Rs. 10‚05‚000 a year. The company was started in 1951‚ manufacturing an innovative line of plastic toys and trucks
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