1) What was Jill Barad’s primary goal for Mattel in 1996? What strategy did she choose in order to pursue these goals? Answer: The primary goal of Jill Barad for Mattel was to increase earning per shares by 15% per annum compounded before the effects of any acquisitions. The following are the 4 elements of her strategies: 1. Continue with the highly profitable practice of extending the company’s existing brands (e.g. she had plans to further develop a line of collectible Barbie dolls); 2. Develop
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Principal Agents: Mattel manufacture and commercializes toys since 1945; now a day owns top brands such as Barbie‚ American Girl‚ Fisher Price‚ Hot-Wheels and Matchbox among others. In their financial for the years 2006 and 2007 they reported net sales of USD 5.6Bn and USD 5.8Bn and a net income of 592Millons and 599 respectively. Since 1959 the company had has experience manufacturing abroad; there are two types of manufacturing strategies the first are the core products (long run toys‚ such as Barbie)
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Unit Four Mattel Case Study Analysis Tosha Collins Kaplan University School of Business and Management MT 460-04 Management Policy and Strategy Dr. K. Peterson 1/31/12 Unit Four Mattel Case Study Analysis In 1944‚ the Mattel brand was founded by Ruth and Elliot Handler and Harold “Matt” Matson. They launched Mattel out of a garage workshop in Southern California. The first Mattel products were actually picture frames‚ but Elliot soon started using the scrap from the picture frames to create
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AFTER ITS RECALL OF PRODUCTS MADE IN CHINA In the summer of 2007‚ Mattel‚ the largest toymaker in the US‚ saw its sales dip sharply when it recalled its Chinese-made toys several times. The recalls also led to public hearings in the US Congress‚ which significantly affected its reputation. Like other toymakers‚ Mattel had been relocating its production abroad and outsourcing the manufacture of parts and components. In 2007‚ Mattel produced 65% of its toys in China.1 In contrast to its competitors
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Marketing MBA Fall 2013 Mattel Individual Case Report I. Executive Summary Mattel‚ Inc. (Mattel or ’the company ’) designs‚ manufactures and markets toys across the globe. The company operates in the Americas‚ Europe and the Asia-Pacific region. Headquartered in El Segundo‚ California‚ and the company employs approximately 30‚ 000 people as of December 31‚ 2012. Mattel has some of the highly recognized brands in the toy industry‚ with its core brands providing strong sales
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The future of ‘Made in China’ From the formation of new generation once in every 1000 years for the past 10‚000 years the same rate has increased to once in 10 years. The current millennium will be the personification if change and the rate at which change happens is just mind blowing. A technology which came 5 years back is already completely obsolete. In this fast changing environment where consumers are the king what the companies need to do is at least keep up with the change if not bring
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Adela CHMELOVA Erasmus students Universite d’Auvergne Ioana NISTOR 2014-2015 Economics Made in China…not anymore? Summary: China is falling behind in the global manufacturing race as rising wages and energy costs put pressure on the Asian country‚ synonymous with making super cheap stuff. According to new data released‚ China is among several economies whose manufacturing price advantage over the U.S. is eroding. In the main time moderate wage growth and
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Mattel by Felicia Martinez Overview It is hard not to think of Mattel when one thinks of toy manufacturers. After all‚ in 1959 when Mattel introduced their product the Barbie doll they became the forefront of the toy industry and have not backed down from that position since. Before they became the toy industry giant they are today Mattel simply started in a garage workshop in Southern California by entrepreneurs Ruth Handler‚ Elliot Handler‚ and Harold Matson. Harold Matson soon sold his
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Mattel – Case Study “The Chinese-Made Toy Recalls at Mattel Inc.” PAPER submitted at the IMC Fachhochschule Krems (University of Applied Sciences) Master Programme International Business and Export Management by Matthias EBNER Stefan RAFFERSEDER Jaroslav SIVY Course: Strategic Purchase and Global Sourcing Lecturer: DI Rainer DAUBECK Submitted on: 04.12.2012 TABLE OF CONTENT ADDITIONAL INFORMATION .......................................................................
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Mattel toy recall Discussion Questions 1. How could Mattel have allowed these problems to happen? Aside from simply not using Chinese suppliers‚ could Mattel have avoided the toy quality/safety problems to begin with? Explain your answers. 2. Were Mattel’s responses to the toy recalls appropriate? Why or why not? 3. As supply chain trading partners‚ what responsibilities do Mattel and Early Light have towards one another? Should Mattel continue to use Early Light as a supplier-partner
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