An Analysis of Maverick Lodging Abstract Maverick Lodging is a hotel management company that manages the day-to-day operations of third party franchisees of the Marriott Corporation. The company has recently implemented a balanced scorecard in an effort to align company strategy‚ structure‚ performance measurements‚ and incentives. The organization strategy involves growth in revenue and customer base with the use of differentiation. Issues with the current scorecard and its measures have
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2014 SUBJECT: MAVERICK LODGING CASE Year 1999 Analysis In 1999‚ the Maverick Lodging company implements balanced scorecard to establish a measurement system and control the hotel level management. The balanced scorecard has several attributes‚ such as tracking financial performance‚ tracking nonfinancial measures and communicating franchisees and owners objectives of growth. For financial performance‚ according to Exhibit 7‚ the Maverick Courtyard has 3.77% growth rate‚ Maverick Fairfield Inn
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Maverick Lodging Case Study Notes * 1/2000: VP of Asset Management (Cindy Baum) was reviewing the 1999 balanced scorecard results for Maverick Lodging; she had developed & implemented the balanced scorecard throughout 1998 * 1999: first full year of results using the balanced scorecard approach * Designing a balanced scorecard had been a considerable challenge because of the complicated nature of the hotel industry * Maverick Lodging: managed hotels on behalf of 3rd party
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of a balance scorecard in achieving strategic objectives in organisation. Introduction: In current upsurge in economic condition globally brought on by competition and uncertainty‚ all organisations are impacted with need for changes to remain viable in performance of duties. This trend have prompt companies in adopting suitable approach which are unique to its operation and thus being effective in achieving goals objectives and prospect for development. The development of the balance scorecard
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Balance scorecard measure describes clearly about achieving its objective successfully. Measurement is a powerful tool; it communicates company statements such as strategic objectives‚ vision and mission. We can also categorize the desirable character for the particular measure of balance scorecard. Financial measure of balance scorecard initiates the employee towards increasing the return on equity of the organization. The customer measure targets towards the percentage of customer turnover; increase
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SFU The Balance Scorecard Initiative BUS 322 – Written Case Miranda Zhang 7/29/2014 Executive Summary This report provides the analysis of case study given to me. Gail Palmer Ashton Graduate School of Business ranks among the top schools of USA but the dean of the institute feels that the school has deviated from its foundations. This analysis proposes implementation of the balanced scorecard and performance metrics in order to achieve the four strategic goals of the institution.
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The Balance Scorecard of Louis Vuitton (LV) In the early of 1980ies‚ a number of different performance measurement frameworks have been developed of which the balance scorecard by Kaplan and Norton is the most commonly accepted tool by scholars as well as by practitioners (Thakkar‚ 2007). The balance scorecard translates the mission and strategy of an organization into many goals. It uses financial and non-financial measurements within Financial‚ Customers-oriented‚ Process-oriented‚ Innovation
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performance as designed to measure specific employee task with workload indicators. The balanced scorecard is a performance management tool with four perspectives. These are; financial‚ learning and customer‚ internal business processes and innovation. These dimensions improve service delivery because of increased efficiency and effectiveness. Large local governments are best suited to use the balanced scorecard due to the organizational barriers such as; resistance to change‚ insufficient support from
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Adalia‚ Raphael MGT 132 2/8/13 Aquino‚ Rucelle Ignacio‚ John Christian Serania‚ Maris Stella Denise OBJECTIVE: To define and recognize what a Balanced Scorecard is and its application. What is a Balanced Scorecard? A strategic and management system that is used extensively in business and industry‚ government‚ and non-profit organizations worldwide to align business activities to the vision and strategy of the organization‚ improve internal and external communications‚ and monitor
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The balanced scorecard The balanced scorecard is an approach for the company to transfer the strategies‚ objectives and missions into performance measures. It aims at assist the organization to complete and manage the strategies which the organization set up. The balanced scorecard has different perspectives‚ such as financial‚ customer‚ community and internal processes and employees. And also each perspective has two different indicators‚ lead and lag. Lag indicator is a measurement for the company
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